Spain, Portugal, France: that's the trifecta for MICE in 2026, according to forecasts unveiled on 3 December by FCM Travel. Organisers of major business events are particularly keen on Malaga, Marbella, Madrid and Barcelona. These destinations benefit from their potential in terms of infrastructure, accessibility by air and hotel facilities. The result: simplicity and efficiency for organisers. FCM also relies on the Trends & Prospects report (Q1\/2024) by the European Travel Commission, according to which Spain welcomed 14 % more international arrivals than in 2019.<\/p>\n\n\n\n
Another leading MICE destination, according to FCM, is Portugal, \"a safe bet for collaborative formats\", mainly thanks to Lisbon and Porto. The destination is particularly attractive for its low rates: \"The country also stands out for its good cost control. With an average price of around \u20ac127 per hotel night in 2025, it remains one of the most affordable destinations in Western Europe,\" stress the authors of the report.<\/p>\n\n\n\n