{"id":213879,"date":"2026-01-05T11:36:00","date_gmt":"2026-01-05T10:36:00","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=213879"},"modified":"2026-01-05T16:25:10","modified_gmt":"2026-01-05T15:25:10","slug":"interview-dupic-wojo","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-dupic-wojo","title":{"rendered":"S. Dupic (Wojo): \"An extraordinary adventure"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-wojo-a-fete-ses-dix-ans-en-2025-quel-bilan-tirez-vous-de-toutes-ces-annees\">Wojo celebrated its tenth anniversary in 2025. How would you sum up all these years?<\/h2>\n\n\n\n<p><strong>S\u00e9bastien Dupic -<\/strong> An extraordinary adventure. We started out under the NextDoor brand, created by Bouygues Immobilier in 2015. Then the arrival of Accor as a shareholder in 2018 led us to focus on what we call \"workspitality\". Through this marriage between a real estate player and a hospitality player, via a joint venture, we have developed not only our network, but also all the services that accompany the experience at work. Being part of the Accor galaxy has also enabled us to create ephemeral coworking experiences in spectacular locations. At <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/wojo-coworking-parc-des-princes\/\">Parc des Princes<\/a>first of all, a magnificent success, followed by \"Un bureau sur terre battue\" at<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/roland-garros-wojo\/\"> French Open<\/a> and \"The Medals Office\" at <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/suite-all-accor-club-france\/\">Club France<\/a> during the Olympic Games. And, to celebrate our tenth anniversary, we created an ephemeral venue at the Accor Arena, with events combining a day's work and a concert for our VIP members on several exceptional dates throughout the year, including Lady Gaga, Katy Perry and Lamomali.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pouvez-vous-nous-presenter-l-ecosysteme-de-wojo-aujourd-hui\">Can you tell us a bit about the Wojo ecosystem today?<\/h2>\n\n\n\n<p><strong>S. D. - <\/strong>Through our partnership with Accor hotels, we currently operate 170 workspaces across France, with a territorial network designed to enable employees to work close to home or when travelling. In addition, we operate our own 17 office sites and flexible working spaces in Paris, Lyon, Bordeaux, Lille and Barcelona. We do this through two brands: Wojo, and Mama Works, an offshoot of the Mama Shelter hotel chain that we also operate.<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mama-works-wojo-coworking\/\"> we have integrated in 2022<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fut-un-temps-vous-annonciez-avoir-installe-des-wojo-spots-c-est-a-dire-des-espaces-ou-venir-travailler-quelques-heures-dans-les-lobbys-de-plus-de-350-hotels-pourquoi-avoir-revu-votre-offre-a-la-baisse\">At one time, you announced that you had set up Wojo Spots, i.e. spaces where you could come and work for a few hours, in the lobbies of over 350 hotels. Why have you scaled back your offer?<\/h2>\n\n\n\n<p><strong>S. D. - <\/strong>In fact, we had more spaces listed at the time, with this free coworking offer. We decided to rethink our strategy and concentrate solely on paying packages, based around daylight coworking spaces with appropriate furniture, a sufficient number of sockets and other suitable equipment. All of this can be booked online or on site, using a QR code, with customers enjoying benefits such as a free hot drink and a 10% discount on food and drink. To achieve this, we have reworked our standards to offer a guaranteed level of quality.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-bensimon-wojo-back-in-the-office\/\" data-id=\"113373\">Read also: Bureau des Princes, back in the office: interview with St\u00e9phane Bensimon (Wojo)<\/a><\/p><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pouvez-vous-nous-decrire-votre-reseau-actuel\">Can you describe your current network?<\/h2>\n\n\n\n<p><strong>S. D. -<\/strong> These 170 Wojo spaces are located in strategically selected Accor hotels, in city centres or close to major transport hubs, airports or stations, to meet the needs of a nomadic business clientele. These hotels include Ibis, Novotel, Mercure, Pullman, M\u00f6venpick and even Sofitel. At the same time, we have optimised our territorial presence. To do this, we have audited our entire portfolio to include new establishments in major cities where we had little presence, such as Toulouse and Clermont-Ferrand. As the implementation of these specific facilities is often part of hotel renovations or openings, we will continue to grow in line with these developments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"434\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/mercure-hyeres-centre.jpg\" alt=\"Espace Wojo at the Mercure Hy\u00e8res Centre.\" class=\"wp-image-213887\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/mercure-hyeres-centre.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/mercure-hyeres-centre-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/mercure-hyeres-centre-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Espace Wojo at the Mercure Hy\u00e8res Centre.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-tout-s-ajoutant-aussi-a-la-distribution-des-salles-de-reunions-de-ces-hotels-si-je-ne-me-trompe-pas\">This is in addition to the distribution of meeting rooms in these hotels, if I'm not mistaken.<\/h2>\n\n\n\n<p><strong>S. D. - <\/strong>Yes, we're also pushing the MICE spaces of partner Accor hotels, which are also distributed under the Wojo brand. Hence the interest in extending our network by giving business travellers the opportunity to find solutions for both coworking and meeting rooms.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/wojo-winning-service-accor\/\" data-id=\"125513\">Read also: Wojo: winning service for Accor hotels<\/a><\/p><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faire-partie-du-groupe-accor-permet-egalement-a-wojo-de-participer-au-programme-de-fidelite-all-quels-en-sont-les-avantages\">Being part of the Accor group also enables Wojo to take part in the ALL loyalty programme. What are the benefits? <\/h2>\n\n\n\n<p><strong>S. D. -<\/strong> We are in fact the only coworking operator to have such an extensive loyalty programme. All members of the ALL programme can collect points when they come to work in the hotels' coworking spaces, which they can then spend on rewards offered by the ALL programme. By using the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/worklib-interview-charles-vestur\/\">Worklib<\/a> (Editor's note: also backed by the Accor group), which is in the process of migrating to OfficeRiders following the acquisition of the latter platform in 2025, members also benefit from the accumulation of points on their ALL cards.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>Our 170 sites are mainly in strategically selected Accor hotels, in city centres or close to major transport hubs, airports or stations, to meet the needs of a mobile business clientele.<\/p><\/blockquote><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-si-ces-espaces-sont-des-solutions-adaptees-aux-voyageurs-d-affaires-ils-ne-constituent-sans-doute-pas-la-principale-activite-de-wojo\">While these spaces are solutions tailored to business travellers, they are undoubtedly not Wojo's main activity?<\/h2>\n\n\n\n<p><strong>S. D. - <\/strong>Our core business is dedicated office space, with pure coworking accounting for only a small proportion of our sales. The second core business is meeting rooms and events. With meeting rooms and event venues whose clientele is divided equally between our internal members and external customers. To promote these spaces, we distribute our offer via a dozen booking platforms such as Worklib, Kactus, Rejolt... Sites such as Wojo Saint-Lazare, Montparnasse or BNF have been designed to develop an events business with spaces that can accommodate from fifty to one hundred and fifty people, or even more, whether for conferences, cocktail parties or product launches. In fact, we are increasingly developing this privatisation business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/frichti-wojo-75014-09966duchili.jpg\" alt=\"Meeting room at Wojo Montparnasse.\" class=\"wp-image-213889\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/frichti-wojo-75014-09966duchili.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/frichti-wojo-75014-09966duchili-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/frichti-wojo-75014-09966duchili-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Meeting room at Wojo Montparnasse. \u00a9duchili<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pour-en-venir-a-votre-coeur-de-metier-comment-se-repartit-la-clientele-de-vos-sites\">Turning now to your core business, what is the customer mix on your sites?<\/h2>\n\n\n\n<p><strong>S. D. - <\/strong>Across our entire ecosystem, we provide day-to-day support to almost 10,000 members, with half of them major accounts and half SMEs. These include corporate groups that need to set up a branch with 50 workstations in Bordeaux, Lille or Lyon, or are looking for strategic locations in Paris, near stations such as Montparnasse, Saint-Lazare or Gare de Lyon. Our customers also include companies whose teams work on projects for 24 or 36 months and choose flexible solutions like ours, or start-ups that are growing fast after raising funds and come to us with 10 workstations to grow to around a hundred the following year. We're also seeing the success of the 'pay as you go' formula, with companies that have their own premises but need to rent offices on a half-day or full-day basis. It's mainly a one-shot deal, but it's a growing market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-monde-du-travail-a-profondement-evolue-depuis-la-pandemie-comment-le-ressentez-vous\">The world of work has changed radically since the pandemic. How do you feel about this?<\/h2>\n\n\n\n<p><strong>S. D. -<\/strong> The Covid crisis has profoundly transformed the way work is organised. Companies are now returning to the office on a massive scale, particularly to bring their teams together. Remote working may have held out for a few more years, because everyone knew everyone else, but companies are faced with staff turnover, and therefore the need to bring them together. Most have moved to a hybrid model, with three days in the office and two days teleworking, with Mondays, Tuesdays and Thursdays the busiest days.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comment-wojo-peut-il-aider-les-entreprises-a-faire-revenir-leurs-collaborateurs\">How can Wojo help companies keep their staff coming back?<\/h2>\n\n\n\n<p><strong>S. D. - <\/strong>We put a lot of effort into the community aspect, interaction between our members, and well-being in the workplace. To attract employees to the office, we put a lot of emphasis on making our premises more lively, with yoga or pilates classes, afterwork sessions, etc. The important thing is to establish a regular pattern of events. In this context, we have noticed that afterwork sessions are no longer systematically scheduled for Thursdays. Some companies ask us to organise them on Tuesdays or Wednesdays, while others want dinners on Fridays, for example. Habits are changing. And so are office layouts. The market has been evolving for five years. Some of our customers are opting for very few workstations and lots of phone boxes, while others are opting for distinctive furniture with high tables or guest tables alongside traditional offices. We're there to advise them on usage and needs.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" data-id=\"213893\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/mamaworks-felix-jobbe-hd-13-v3.jpg\" alt=\"Mama Works Bordeaux \u00a9Felix Jobbe\" class=\"wp-image-213893\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/mamaworks-felix-jobbe-hd-13-v3.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/mamaworks-felix-jobbe-hd-13-v3-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/mamaworks-felix-jobbe-hd-13-v3-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Mama Works Bordeaux \u00a9Felix Jobbe<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" data-id=\"213895\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/frichti-wojo-75014-09728duchili-1.jpg\" alt=\"Wojo Montparnasse \u00a9duchili\" class=\"wp-image-213895\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/frichti-wojo-75014-09728duchili-1.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/frichti-wojo-75014-09728duchili-1-300x169-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/12\/frichti-wojo-75014-09728duchili-1-18x10-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Wojo Montparnasse \u00a9duchili<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wojo-dispose-aujourd-hui-de-17-sites-de-ce-type-avez-vous-des-projets-de-developpement-en-cours\">Wojo currently has 17 sites of this type. Do you have any development projects in the pipeline?<\/h2>\n\n\n\n<p><strong>S. D. - <\/strong>To begin with, we are making a similar shift to the hotel industry by moving towards variable leases or management contracts, rather than traditional 3-6-9 leases. At present, 30% of our portfolio is under asset light, with, as in the hotel industry, the idea of sharing both profits and risks with the owners. At the same time, our ambition is to continue to expand our network in France and, why not, to resume our expansion in Spain. We already have a site in Barcelona, which is doing very well, and we had ambitions in that country, but the Covid crisis has dampened our spirits. We're also renovating some of our sites, such as Wojo C\u0153ur D\u00e9fense and Issy-les-Moulineaux, with a new approach to hospitality, based around a single hub that includes the bar, with the idea of creating a sort of village square. We also want to develop Mama Works, which offers us a more lifestyle option, whereas Wojo is more corporate. Finally, we are also working on several projects in Europe to integrate our spaces into new hotel constructions. With the growth of the bleisure trend, including the business element in mixed-use projects is becoming increasingly important.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>To attract employees to the office, we put a lot of emphasis on providing entertainment in our premises, with yoga or pilates classes, afterworks, etc.<\/p><\/blockquote><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-qui-est-deja-un-de-vos-axes-de-developpement-en-afrique-a-travers-votre-partenariat-avec-kasada-la-plateforme-d-investissement-creee-avec-le-soutien-d-accor-et-du-fonds-souverain-du-qatar-pour-developper-de-nouveaux-hotels-sur-le-continent-ce-partenariat-porte-t-il-ses-fruits\">This is already one of your key areas of development in Africa through your partnership with Kasada, the investment platform created with the support of Accor and Qatar's sovereign wealth fund to develop new hotels on the continent. Is this partnership bearing fruit?<\/h2>\n\n\n\n<p><strong>S. D. - <\/strong>It's a real source of satisfaction. We set up a master franchise with Kasada at the end of 2022, exclusively for the Wojo brand. And we opened our first site in Nairobi in 2023, followed by Dakar, Abidjan and Kigali. Four more openings are planned for 2026 in Ibis, Novotel, M\u00f6venpick, Mercure and Mama Shelter hotels, in Cape Town, Kigali and Lagos. What's interesting is that this mixed-use project has been totally adopted on the African continent. Whether for new buildings or renovations, we deploy the full range of our services on a specific floor, from 600 to 1,000 m\u00b2, integrating coworking, meeting rooms, event spaces and offices.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/wojo-coworking-accor-africa\/\" data-id=\"126015\">Wojo coworking spaces in Accor hotels in Africa<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<p>S\u00e9bastien Dupic, Deputy Managing Director of Wojo, looks back over the ten years spent by the Accor and Bouygues Immobilier subsidiary dedicated to coworking and flexible working spaces. And looks to the future.<\/p>","protected":false},"author":19,"featured_media":214157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,143],"tags":[1119,2089],"type-darticle":[52],"n_magazine":[],"class_list":["post-213879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coworking-teletravail","category-interviews","tag-centre-daffaires","tag-teletravail","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S. Dupic (Wojo) : &quot;Cr\u00e9er de l&#039;exp\u00e9rience dans le monde du travail&quot;<\/title>\n<meta name=\"description\" content=\"Coworking dans les h\u00f4tels Accor, \u00e9volution du monde du travail : S\u00e9bastien Dupic, DG adjoint de Wojo, revient sur la strat\u00e9gie de son groupe depuis ses d\u00e9buts en 2015.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-dupic-wojo\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S. 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