{"id":214375,"date":"2026-01-08T09:35:27","date_gmt":"2026-01-08T08:35:27","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=214375"},"modified":"2026-01-13T12:05:19","modified_gmt":"2026-01-13T11:05:19","slug":"roman-muska-prague-convention-bureau","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/roman-muska-prague-convention-bureau","title":{"rendered":"R. Muska, Prague Convention Bureau: \"A profound redefinition of what MICE can bring to Prague\"."},"content":{"rendered":"
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Prague est une des plus belles villes d’Europe par son histoire, ses arts et son architecture. Ce qui peut aussi la faire appara\u00eetre comme fig\u00e9e dans son temps. Est-ce vraiment le cas? <\/span><\/span><\/h3>\n

\nRoman Muska- En fait, beaucoup de choses se passent. Certes, on peut avoir l’impression que pendant 20 ans, rien -ou presque- n’a \u00e9volu\u00e9 en terme de constructions ou de grandes infrastructures \u00e0 Prague en raison du caract\u00e8re historique de la cit\u00e9. Le d\u00e9veloppement y a donc toujours \u00e9t\u00e9 abord\u00e9 avec prudence. Mais au cours des cinq derni\u00e8res ann\u00e9es, l\u2019acc\u00e9l\u00e9ration a \u00e9t\u00e9 spectaculaire. <\/span><\/span>Il <\/span>y <\/span>a <\/span>eu <\/span>beaucoup <\/span>de <\/span>changements. De vastes projets m\u00e9tropolitains ont vu le jour et, surtout, de nombreuses friches industrielles \u2014 souvent \u00e9tonnamment proches du centre historique\u2014 sont en cours de reconversion. Des quartiers entiers se transforment, avec de nouveaux districts, nouveaux lieux r\u00e9sidentiels, bureaux h\u00f4tels et espaces publics. Finalement Prague bouge et c’est un atout car cela permet de repositionner notre ville.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Panorama de la vieille ville de Prague (Photo: Luc Citrinot)<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Vous <\/span>pensez <\/span>qu <\/span>‘il <\/span>y <\/span>a donc une compl\u00e8te r\u00e9\u00e9valuation de l’image de Prague par rapport aux acteurs du tourisme d’affaires<\/span>\u00a0<\/span>? <\/span>Assiste-t-on \u00e0 une \u00ab\u00a0r\u00e9volution\u00a0\u00bb dans l’appr\u00e9hension de la destination?\u00a0<\/span><\/h3>\n
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Roman Muska- <\/span><\/span>Oui, on assiste \u00e0 une totale remise \u00e0 plat de cette image. Au sein de notre bureau comme chez les professionnels du tourisme, il y a l’id\u00e9e que Prague ne doit plus \u00eatre uniquement pr\u00e9sent\u00e9e comme la ville class\u00e9e au patrimoine mondial de l’UNESCO. Cet h\u00e9ritage reste certes fondamental, mais la ville y ajoute d\u00e9sormais une dimension contemporaine avec ses nouveaux quartiers et une architecture audacieuse. C\u2019est une touche de modernit\u00e9 qui manquait \u00e0 Prague depuis longtemps.<\/span><\/span><\/span><\/div>\n
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O\u00f9 cette m\u00e9tamorphose s’exprime-t-elle le mieux?<\/span><\/span><\/span><\/h3>\n
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Roman Muska- <\/span>Le 7\u1d49 arrondissement de Prague est probablement l\u2019exemple le plus parlant de cette m\u00e9tamorphose. <\/span>L’a\u00e9roport lui-m\u00eame a des plans de d\u00e9veloppement ambitieux pour la prochaine d\u00e9cennie avec une meilleure fluidit\u00e9 des parcours passagers et une strat\u00e9gie pour attirer plus de longs-courriers. Un \u00e9l\u00e9ment essentiel pour \u00eatre une destination globale attractive!<\/div>\n
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Et du c\u00f4t\u00e9 des lieux \u00e9v\u00e9nementiels, quels changements ?<\/h3>\n

Roman Muska-<\/span><\/span> Je viens d’\u00e9voquer le 7\u00e8me arrondissement avec le parc des expositions. La ville de Prague, propri\u00e9taire du parc des expositions, y investit donc massivement. Son b\u00e2timent historique embl\u00e9matique, le plus grand du site, est actuellement en r\u00e9novation et devrait rouvrir en septembre 2026. Il deviendra un espace multifonctionnel id\u00e9al pour les grands congr\u00e8s, \u00e9v\u00e9nements d\u2019entreprise et d\u00eeners de gala, alliant architecture historique et technologies de pointe. La salle centrale accueillait auparavant environ 1 700 \u00e0 1 800 personnes en configuration th\u00e9\u00e2tre, et les deux ailes sont encore plus vastes. Il sera d\u00e9sormais possible d\u2019y organiser un \u00e9v\u00e8nement assis pour plus de 1 000 invit\u00e9s dans une seule salle. C’est une capacit\u00e9 qui faisait d\u00e9faut \u00e0 Prague jusqu\u2019\u00e0 pr\u00e9sent.<\/p>\n

Comment le secteur du MICE suit cette \u00e9volution ?<\/h3>\n

Roman Muska- <\/span><\/span>On assiste ainsi \u00e0 une profonde red\u00e9finition de ce que le MICE peut apporter \u00e0 Prague, et de la mani\u00e8re dont la ville s\u2019y adapte. Il y a d’ambitieux projets de la ville pour \u00e9tendre le centre ville par le biais de nouveaux projets structurant int\u00e9grant toutes les fonctions d’une ville contemporaine. Tout n’est pas encore finalis\u00e9 mais je pense qu’on aura plusieurs annonces cette ann\u00e9e sur ces nouveaux quartiers. Ils seront compl\u00e9mentaires du centre historique. Les investissements h\u00f4teliers sont un bon marqueur de la confiance des acteurs \u00e9conomiques sur la destination Prague. Beaucoup de marques h\u00f4teli\u00e8res internationales sont d\u00e9sormais pr\u00e9sentes ici. Avec un effort particulier pour les h\u00f4tels de grand luxe, un segment sur lequel nous avions relativement peu d’acteurs. Ces derni\u00e8res ann\u00e9es, on a accueilli des marques de prestige comme Andaz, Fairmont, Four Seasons, Mandarin Oriental ou encore le futur Intercontinental. Prague n\u2019a de fait jamais \u00e9t\u00e9 aussi attractive pour l\u2019organisation de r\u00e9unions et de congr\u00e8s.<\/p>\n

Comment \u00e9valuez-vous l\u2019ann\u00e9e \u00e9coul\u00e9e pour le secteur des \u00e9v\u00e9nements et du MICE ?<\/h3>\n

Roman Muska-<\/span><\/span> Nous n\u2019avons pas encore les chiffres d\u00e9finitifs, mais nous anticipons des r\u00e9sultats comparables \u00e0 ceux de l\u2019an dernier, qui avait \u00e9t\u00e9 tr\u00e8s solide. Le nombre de r\u00e9unions n\u2019a pas encore retrouv\u00e9 le niveau record de 2019, mais la fr\u00e9quentation touristique globale est d\u00e9j\u00e0 revenue \u00e0 son niveau d\u2019avant la pand\u00e9mie, d\u00e9mentant les inqui\u00e9tudes que l’on avait au d\u00e9but du conflit en Ukraine.\u00a0Si aucun \u00e9v\u00e9nement g\u00e9opolitique majeur ne survient, nous anticipons une poursuite de cette croissance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

In the space of 30 years, Prague has become one of Europe's iconic destinations, particularly for MICE. 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