{"id":214893,"date":"2026-01-13T11:54:01","date_gmt":"2026-01-13T10:54:01","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=214893"},"modified":"2026-01-14T12:56:17","modified_gmt":"2026-01-14T11:56:17","slug":"optimum-plus-sncf-paris-lyon","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/optimum-plus-sncf-paris-lyon","title":{"rendered":"SNCF plays the catering card on the Paris-Lyon route with Optimum+"},"content":{"rendered":"<p>On 8 January, SNCF launched the new Optimum class, which replaces Business 1\u00e8re, as well as its Optimum + version on the Paris-Lyon route alone. On this route, the company operates 19 daily round trips on the TGV Inou\u00ef, with departures every 30 minutes during rush hour, morning and evening, and every hour in the middle of the day. \" <em>Paris-Lyon is our main business route, ahead of Paris-Lille and Paris-Bordeaux, with 40% of passengers travelling there for business reasons, with the option of a day return.<\/em> \"says Benjamin Huteau, Director of TGV Sud-Est at SNCF.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-potentiel-de-1500-places-par-jour-en-optimum\">Potential for 1,500 Optimum+ seats per day<\/h2>\n\n\n\n<p>In addition to this number of frequencies during the day, the new Optimum+ ticket is based on access to the Grand Voyageur lounges at Paris-Lyon and Lyon Part-Dieu stations, easy ticket exchange and enhanced customer service. But it also includes, for the first time, a real restaurant service on weekdays. This improved service is offered on 39 seats in 1st class, still positioned in the upper cabin of car 1, and is designed in particular to meet the emerging competition from Trenitalia, whose Executive class, with 10 leather seats, benefits from \u00e0 la carte catering.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/sncf-salon-grand-voyageur-paris-gare-lyon\/\" data-id=\"215101\">The SNCF is (still) going to expand the Grand Voyageur lounge at Paris Gare de Lyon<\/a><\/p><\/aside>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"488\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateaurepas.jpg\" alt=\"Meal tray in Optimum+ class\" class=\"wp-image-214905\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateaurepas.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateaurepas-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateaurepas-16x12-derived.jpg 16w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateaurepas-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateaurepas-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Meal tray in Optimum+ class<\/em><\/figcaption><\/figure>\n\n\n\n<p>\" <em>After 3 years of Business 1st, we surveyed our customers to find out their expectations and reworked the product to make it easier to understand.<\/em> \"explains J\u00e9r\u00e9mie Zeguerman, Customer Experience Marketing Manager at TGV Inou\u00ef. With a journey time of just 2 hours, the SNCF is ensuring a fast pace of service while offering a high-quality catering service prepared by Newrest in its vast culinary workshop at Roissy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-produit-a-installer-dans-l-esprit-de-la-clientele-affaires\">A product that needs to be firmly established in the minds of business customers<\/h2>\n\n\n\n<p>The SNCF is remaining tight-lipped about the first steps of this new Optimum+ class, for which bookings opened last November. \" <em>January is traditionally a slower month for business travel, with business customers booking at the last minute, a few days before a trip. The Christmas holidays also took their toll on the first week of January.<\/em>r,\" explains Benjamin Huteau. <em>However, occupancy rates are encouraging and the space is already regularly full. Now is the time to really install this product <\/em>\".<\/p>\n\n\n\n<p>To achieve this, communications are being stepped up with business travellers, whether they are self-employed people booking direct or company employees using an online booking tool (SBT\/OBT). \" <em>Optimum+ is clearly visible in sales tools<\/em>says J\u00e9r\u00e9mie Zeguerman.<em> He adds: \"When passengers are authorised by their company to travel in 1st class on the Paris-Lyon route, they save time on the meal, which, for \u20ac20, is packaged with the train, with the advantage for the company of not having to process an additional expense claim. The full breakfast is also very attractive, saving precious time at home in the morning. <\/em>\".<\/p>\n\n\n\n<p>In fact, a single ticket in Optimum+ is set at \u20ac180 compared with \u20ac160 for a ticket in Flex Premi\u00e8re, a fare that falls to \u20ac108 and \u20ac88 respectively for customers with a Libert\u00e9 card. \"There's nothing to impose on passengers, who can still choose between the Optimum+ and the 1st 100% flex\", insists Benjamin Huteau. While the target remains business customers, the SNCF also hopes to attract 10 to 15 % leisure customers to this class, especially during the day, in particular senior citizens from high socio-professional backgrounds, but also international tourists looking for premium travel between Paris and the capital of the Gauls.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-highlight-box\">\n<h3 class=\"wp-block-heading\" id=\"h-voyage-d-affaires-a-teste-l-optimum\">Voyage d'Affaires has tested Optimum+<\/h3>\n\n\n\n<p>After passing through the Grand Voyageur lounge and quickly passing through the gates, we head for car 1, where the Optimum+ is always located on the first floor of the train to ensure maximum peace and quiet for passengers. The conductor and two hosts dedicated to this class distribute a refreshing towel with a QR code on the envelope giving access to the weekly menu. A paper version is also available if you have difficulty connecting via your smartphone.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"488\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateau.jpg\" alt=\"Meal tray in Optimum+ class\" class=\"wp-image-214903\" style=\"width:270px;height:auto\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateau.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateau-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateau-16x12-derived.jpg 16w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateau-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/sncf-optimumplus-plateau-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\n\n\n<p>Depending on the timetable, passengers can have breakfast, a cold meal or a sweet or savoury snack. Inspired by airline business class, the tray offers a choice of three main courses for lunch or dinner, with meat, fish or vegetarian options. On our trip, the platter included a Mediterranean Caponata with feta as a starter, followed by a choice of chicken fillet with red rice and green bean salad, marinated prawns with pomelo and coriander seed salad or artichoke cream, honey-roasted butternut, marinated tomatoes and goat's cheese cubes, not forgetting cheese and fig shortbread to finish. These tasty dishes were accompanied by a choice of hot or cold drinks. L'Alchimiste's alcohol-free fruit mocktails were a particular highlight, while wine lovers could enjoy a white Petit Chablis or a glass of red Crozes-Hermitage. We look forward to ros\u00e9 this summer! A glass of champagne is served from 5pm. Last but not least, the menu is highly CSR, with products sourced in France for both food and drink, as well as the use of porcelain and glass crockery, stainless steel cutlery and cloth napkins, all of which are reusable.<\/p>\n<p>&nbsp;<\/p>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>The rail company is extending its new Optimum offer, aimed at business customers, to include seat-based catering on the Paris-Lyon route.<\/p>","protected":false},"author":71,"featured_media":214901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[115,1065,1539],"type-darticle":[52],"n_magazine":[],"class_list":["post-214893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferroviaire","tag-sncf","tag-lyon","tag-tgv","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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