{"id":215433,"date":"2026-01-27T09:00:00","date_gmt":"2026-01-27T08:00:00","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=215433"},"modified":"2026-06-01T17:47:23","modified_gmt":"2026-06-01T15:47:23","slug":"interview-with-pierre-arvis-marseille-events","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-with-pierre-arvis-marseille-events","title":{"rendered":"\"A more open, attractive and sustainable site\": Pierre Arvis, Marseille events"},"content":{"rendered":"<p><em>A convention and exhibition centre in the city centre, just a few minutes by metro from the station, in a booming destination - and next to the Stade V\u00e9lodrome - the Parc Chanot has great ambitions for the MICE (Meetings, Incentive, Convention, Events) industry in France and well beyond. The arrival of a leading event manager such as GL events, via its subsidiary Marseille events, should enable Marseille Chanot to take on a new dynamic and a new dimension. Interview with Pierre Arvis, Managing Director of Marseille events.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marseille-events-gere-le-parc-chanot-depuis-le-1er-janvier-2025-pouvez-vous-nous-rappeler-le-contexte-de-cette-reprise\">Marseille events has been managing Parc Chanot since 1 January 2025. Can you tell us about the background to this takeover?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> We won the DSP (D\u00e9l\u00e9gation de Service Public - Public Service Delegation) and have effectively been managing Parc Chanot since 1 January 2025. Within Marseille events, we are partners: 75% for GL events and 25% for the CCI Aix-Marseille Provence. Our objective is obviously to relaunch Parc Chanot, or at any rate to boost business tourism and events, whether conferences or trade fairs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-l-idee-etant-imagine-t-on-d-impulser-une-nouvelle-dynamique-avec-de-nouveaux-investissements\">The idea, we imagine, is to create a new dynamic, with new investments...<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> Exactly. The new investments are part of the specifications. It's also a question of legitimising the location of Parc Chanot in the city centre, because this could sometimes be questioned. We have the immense advantage of this location, with its proximity to the metro and now the tramway. For business tourism, whether it's a trade show for the general public or for professionals, it's a huge advantage, especially at a time when CSR and the carbon footprint of events are coming under increasing scrutiny. Knowing that your exhibitors, delegates and visitors will be able to get here by metro is a considerable advantage! But it also means that, being in the city centre, we have to show that we are developing business and making good use of the space we have been given.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>What's special about Marseille is that we have the Palais des Congr\u00e8s and the Exhibition Centre on the same site. This is very interesting because we can make the most of synergies<\/p><\/blockquote><\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-y-a-t-il-d-autres-filiales-de-gl-events-sur-le-meme-modele-que-marseille-events\">Are there any other <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/gl-events-trade-fairs-and-events\/\">GL events<\/a> on the same model as Marseille events?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> Every time we win a public service delegation contract, we set up a subsidiary and often team up with local or non-local players, depending on the configuration. What makes us special here in Marseille is that we have the Palais des Congr\u00e8s and the Exhibition Centre on the same site. This is very interesting because we can exploit synergies and have both a convention centre and an exhibition centre, which often enables organisers to finance their conventions. This is a major advantage.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-daniel-chapiro-gl-events-venues\/\" data-id=\"209851\">Daniel Chapiro, GL Events Venues: \"One of the world's leading event organisers\".<\/a><\/p><\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quel-bilan-tirez-vous-de-cette-premiere-annee-aux-commandes-du-parc-chanot\">How would you sum up your first year at the helm of Parc Chanot?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> The results are very positive. We already have our own events, including the Foire, which is one of the major events here in Marseille, and which has done very well. We attracted 15% more visitors: that's huge, especially as trade fairs are experiencing some difficulties these days. The Foire de Marseille is still very well established, both because it's located in the city centre and because we've managed to revitalise its theme and its exhibitors. There are two aspects to a fair: the festive aspect on the one hand, but also the commercial aspect. Exhibitors and visitors have to find their way around.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"451\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/chanot-marseille.jpg\" alt=\"Parc Chanot\" class=\"wp-image-215889\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/chanot-marseille.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/chanot-marseille-300x208-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/chanot-marseille-18x12-derived.jpg 18w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/chanot-marseille-100x70-derived.jpg 100w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/chanot-marseille-218x150-derived.jpg 218w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Parc Chanot Marseille \u00a9JGYungOTCM<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quels-sont-les-grands-chantiers-de-transformation-engages\">What are the major transformation projects underway?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> Since September 2025, we have been transforming the Parc Chanot, and we will continue to do so in 2026. This is a very important project. We're greening up the park, with a dual mission: to make it more pleasant for the people of Marseilles, who will be able to enjoy it in the summer months in particular, but also for conference delegates, trade show exhibitors and visitors. We have removed the water from the areas in front of the Palais des Arts. In the spring, the plants will grow, and we'll be putting in food trucks and furniture with benches for people to enjoy. We have the advantage of being in the South, and of being able to enjoy the outdoors between March and October. This will be a major advantage for event organisers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prevoyez-vous-d-autres-amenagements-pour-2026\">Are you planning any other developments for 2026?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> Yes, we are going to transform 10,000 m\u00b2 of car parks into a green esplanade, known as the \"capable car park\". It's a multi-purpose space that will adapt to different uses over the seasons, while retaining its function as a car park and exhibition space. Trees will structure the paths to provide areas of shade. A \"transition garden\" will also be created, comprising 8,000 m\u00b2 of natural areas inspired by Mediterranean landscapes, designed as a biodiversity refuge and a rest area for visitors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"464\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/marseille-chanot-jardin.jpg\" alt=\"Marseille Chanot\" class=\"wp-image-215917\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/marseille-chanot-jardin.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/marseille-chanot-jardin-300x214-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/marseille-chanot-jardin-18x12-derived.jpg 18w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/marseille-chanot-jardin-100x70-derived.jpg 100w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Marseille Chanot, Jardin des Arts \u00a9TDSO<\/figcaption><\/figure><\/div>\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>We have plans to renovate the interior of the Palais des Congr\u00e8s. We need to refresh this fine facility: the seats, the floor... We're going to do it fairly quickly in 2026.<\/p><\/blockquote><\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quid-des-espaces-interieurs-des-projets-a-venir\">What about the interior spaces? Future projects?<\/h3>\n\n\n\n<p><strong>Pierre Arvis - <\/strong>We have plans to renovate the interior of the Palais des Congr\u00e8s. We need to refresh this beautiful building: the seats, the floor... We're going to do this fairly quickly in 2026. These are quick refurbishments that will give it a bit more 'dapper' look. The city is also considering more extensive work on the exhibition halls. We will be making proposals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pourquoi-une-delegation-de-service-public-d-a-peine-trois-ans\">Why a Public Service Delegation for barely three years?<\/h3>\n\n\n\n<p><strong>Pierre Arvis - <\/strong>The three-year public-private partnership was a way for the city to see how the tool worked with a professional, and to draw up the specifications for the future thirty-year public-private partnership. The space will obviously be sold after the three-year period.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-que-se-prepare-t-il-en-2026-au-niveau-evenementiel\">What are we planning for 2026 in terms of events?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> There are, of course, the recurring events, such as EuroMaritime in February and the JdC Garden Trends, as well as new ones like the Gedimat show. In March, we'll be hosting Sirha M\u00e9diterran\u00e9e, an offshoot of Sirha Lyon, the world's leading hotel and catering trade show. We'll also be hosting the European selection of the Bocuse d'Or in March, for the first time in France. This will be a major event for Marseille. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comment-travaillez-vous-avec-le-bureau-des-congres\">How do you work with the Convention Bureau?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> We're working really well, in synergy, with the Convention Bureau and the Tourist Office to develop the city's appeal and attract new conventions and trade shows. We're already looking ahead to 2027, with a number of trade show themes that we'd like to see. We're also talking to the AP-HM (Assistance publique - H\u00f4pitaux de Marseille) about working together to bring medical conferences to Marseille. This is one of our growth vectors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comment-positionnez-vous-marseille-chanot-dans-le-paysage-europeen\">How do you position Marseille Chanot in the European landscape?<\/h3>\n\n\n\n<p><strong>Pierre Arvis - <\/strong>First of all, there's Marseille as a destination. When we tell the organisers about Marseille, they are enthusiastic. It's an attractive destination: the sunshine, the beauty of the city... The train connections too: we're 3 hours from Paris by TGV, and once you get to the station, you're practically at Parc Chanot. We also highlight the professionalism of our teams - around forty professionals - with a satisfaction rate of almost 100% among our organising clients. The quality of the reception and the network of professionals is our major asset. As Parc Chanot has joined the GL events network, we benefit from our processes and the experience of our other venues.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>The satisfaction survey is our best ISO. (...) It is the justice of the peace.<\/p><\/blockquote><\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quelle-est-votre-position-sur-les-certifications\">What is your position on certification?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> The satisfaction survey is our best ISO. The most important thing is to have the right teams. You can be ISO, but if the teams aren't there, you won't achieve customer satisfaction. That's the final word. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quels-sont-vos-atouts-par-rapport-a-la-concurrence-notamment-une-destination-voisine-comme-nice\">What advantages do you have over the competition, particularly a neighbouring destination like Nice?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> Our advantage over Nice is the train, the speed of the journey from Paris or Lyon, and beyond that we have excellent European connections. Our facilities are also well sized. And Nice and Marseille are not positioned in the same segments. We are rarely in confrontation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-capacite-hoteliere-est-elle-suffisante-pour-permettre-a-marseille-d-attirer-davantage-de-grands-evenements\">Is there enough hotel capacity to enable Marseille to attract more major events?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> We have over ten thousand hotel rooms nearby. The Greet Hotel was inaugurated just next to the Parc Chanot, on <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/rockypop-marseille-new-hotel-recruit\/\">Rocky Pop is also a twenty-minute walk away<\/a>. A <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/ruby-hotels-expansion-marseille-2025\/\">Ruby hotel must also open<\/a>. In the past, the quality of the offer may have been lacking, especially in 4 or 5 star hotels. This is a brand new event. I don't think that's a handicap when you talk to the organisers. They are very sensitive to the work that has been done or is being done, to the gradual modernisation.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/marseille-hotel-openings-summer\/\" data-id=\"202097\">Marseille: a wave of new hotels<\/a><\/p><\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pendant-la-crise-sanitaire-de-nouveaux-formats-hybrides-ont-ete-promis-par-les-experts-les-attentes-des-organisateurs-et-visiteurs-ont-elles-change-ces-dernieres-annees\">During the health crisis, new hybrid formats were promised by the experts. Have the expectations of organisers and visitors changed in recent years?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> I've never believed that a trade show or conference could be virtual. We're already virtual all year round, exchanging information by e-mail. If we hold a trade show, it's not to go back to the virtual. By its very nature, a trade show is physical. People need to see themselves, touch the products, meet each other. The very nature of a trade show or conference is to bring people together. When it comes to corporate events or world congresses, a hybrid approach can make sense: holding three simultaneous regional events with the big boss speaking on one site, which avoids having to move everyone around: why not? But our slogan at GL events is: \"\u00a0<em>Men meet men<\/em>\" . As long as men and women exist, we'll continue to have these physical encounters.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>The major provincial cities are capable of attracting fine trade fairs and congresses<\/p><\/blockquote><\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-y-a-t-il-une-tendance-a-la-decentralisation-du-mice-en-france\">Is there a trend towards the decentralisation of MICE in France?<\/h3>\n\n\n\n<p><strong>Pierre Arvis - <\/strong>Yes, clearly. Perhaps it's also linked to the overcrowding in Paris. I can see it at Global Industrie, which we run alternately in Paris and Lyon: the Lyon show is more successful than the Paris show. Probably because it's cheaper to travel, and there's the environment. Marseille has this advantage: you can come to a place on a human scale. And when you take the train, the travel time isn't wasted because you can work with wifi. The big provincial cities are capable of attracting great trade fairs and conferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quels-sont-vos-objectifs-pour-les-deux-prochaines-annees-jusqu-a-la-fin-de-la-dsp\">What are your objectives for the next two years, until the end of the PSD?<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"975\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/marseille-chanot-palmeraie.jpg\" alt=\"Marseille Chanot\" class=\"wp-image-215923\" style=\"width:259px;height:auto\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/marseille-chanot-palmeraie.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/marseille-chanot-palmeraie-200x300-derived.jpg 200w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/marseille-chanot-palmeraie-8x12-derived.jpg 8w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Marseille Chanot Palmeraie \u00a9JC.Verchere<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Pierre Arvis -<\/strong> Our objective is obviously to develop sales here, particularly those that bring in people from outside the region: conference-goers and exhibitors from France and beyond. The aim is to attract new events, which is what we're doing with Sirha M\u00e9diterran\u00e9e and the Bocuse d'Or. Hoteliers are already receiving bookings from foreign delegations who are coming in droves. We're also developing synergies with our other international parks: Budapest, The Hague and Turin. We know these customers and we can bring them to Marseille. This will have an impact over the next two years and beyond. We have two types of customer: trade shows and conventions, and corporate events, which are more local. The latter is currently under review, because the economic situation means that companies are thinking a little more carefully. But we have growth targets included in our budget for this year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sur-quelles-thematiques-voulez-vous-vous-developper\">What themes do you want to develop?<\/h3>\n\n\n\n<p><strong>Pierre Arvis -<\/strong> There's gastronomy, and industry, particularly around decarbonisation, which is a growth area. The medical sector is also a sure bet. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quelle-est-votre-vision-pour-marseille-chanot-a-moyen-terme\">What is your vision for Marseille Chanot in the medium term?<\/h3>\n\n\n\n<p><strong>Pierre Arvis - <\/strong>In 2026, we will be stepping up our momentum. The works will shape the park's new look, while the arrival of new events will strengthen our contribution to Marseille's reputation, both with the people of Marseille and with national and international audiences. The aim is to offer a more open, attractive and sustainable site, while significantly expanding our events business.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mice-lyon-gl-events\/\" data-id=\"216859\">MICE: Lyon maintains its position with GL events<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<p>Pierre Arvis, Managing Director of Marseille events, sets the course for the new management of the Parc Chanot, with new developments and new ambitions.<\/p>","protected":false},"author":17,"featured_media":215887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,143],"tags":[2545,1019,1185,1229,1667,2297],"type-darticle":[51],"n_magazine":[],"class_list":["post-215433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","category-interviews","tag-paca","tag-france","tag-marseille","tag-mice","tag-congres","tag-france-meetings","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview : Pierre Arvis, Directeur G\u00e9n\u00e9ral de Marseille events<\/title>\n<meta name=\"description\" content=\"Verdissement, r\u00e9novations, nouveaux \u00e9v\u00e9nements : depuis sa reprise par GL events, le Parc Chanot se transforme. 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