{"id":216103,"date":"2026-01-28T11:31:01","date_gmt":"2026-01-28T10:31:01","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=216103"},"modified":"2026-01-28T11:46:02","modified_gmt":"2026-01-28T10:46:02","slug":"sancbe-strategic-alliance-office-convention","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/sancbe-strategic-alliance-office-convention","title":{"rendered":"SANCBE: strategic alliance between convention offices strengthens"},"content":{"rendered":"<p>And there are 30 of them: the Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) has reached a new milestone with the addition of two new convention bureaus. Malta and Wales have joined the ranks of this structure, which was created in 2014 (and includes Atout France), and whose mission is to strengthen Europe's position as a leading destination for international business events. According to IPK World Travel Monitor data, Europe accounts for 47 % of all global business travel linked to MICE (Meetings, Incentives, Convention Events).<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/icc-wales-congress\/\" data-id=\"86313\">ICC Wales: Wales enters the conference market<\/a><\/p><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/icc-wales-1.jpg\" alt=\"International Conference Center (ICC) Wales\" class=\"wp-image-216115\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/icc-wales-1.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/icc-wales-1-300x169-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/01\/icc-wales-1-18x10-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>International Conference Center (ICC) Wales<\/em><\/figcaption><\/figure><\/div>\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p><em>At a time when collaboration and common purpose across Europe matter more than ever, this expansion strengthens our collective ability to actively shape the future of the European meetings and events industry on the global stage.<\/em><\/p><\/blockquote><\/aside>\n\n\n\n<p>\" <em>Welcoming Malta and Wales is an important step in strengthening our Alliance as a truly pan-European network.<\/em> \"These are the words of Eric Bakermans and Matthias Schultze. The SANCBE co-presidents continue: \" <em>At a time when collaboration and common purpose across Europe matter more than ever, this expansion strengthens our collective ability to actively shape the future of the European meetings and events industry on the global stage.<\/em> \".<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mice-malta-incentives\/\" data-id=\"143991\">MICE: Malta, between new ambitions and continuity<\/a><\/p><\/aside>\n\n\n\n<p>To better structure the alliance in this context of increasing power, a new structure has been created. SANCBE has set up a coordination office. The aim is to support better alignment, faster decision-making and more effective project implementation across the network.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Strategic Alliance of Convention Bureaus in Europe has announced the addition of two new members, and the creation of a new coordination office.<\/p>","protected":false},"author":17,"featured_media":216107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[1229],"type-darticle":[52],"n_magazine":[],"class_list":["post-216103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","tag-mice","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Convention Bureaux : l&#039;alliance 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