{"id":216643,"date":"2026-02-09T15:45:33","date_gmt":"2026-02-09T14:45:33","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=216643"},"modified":"2026-02-09T15:48:02","modified_gmt":"2026-02-09T14:48:02","slug":"choice-hotels-africa-expansion","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/choice-hotels-africa-expansion","title":{"rendered":"Africa: a destination of choice for Choice Hotels"},"content":{"rendered":"<p>Choice Hotels has just added Africa to its list of destinations. Previously absent from the market, this world-leading hotel franchisor has laid the foundations for future expansion with its forthcoming debut in Kenya. In partnership with entrepreneur Aniket Shroff, two Clarion hotels will open in Nairobi, in addition to a safari lodge in the Masai Mara Park affiliated to the Ascend Collection.<\/p>\r\n\r\n\r\n\r\n<p>In this context, La Maison Royale Westlands, a 53-room hotel located in one of the Kenyan capital's main shopping centres, will become Clarion Hotel Westlands. La Maison Royale South C, a contemporary 59-room hotel located close to the city's second airport, Wilson Airport, will also be part of the upscale brand, offering business travellers a resort atmosphere with its rooftop pool, restaurant and bar, as well as panoramic views.<\/p>\r\n\r\n\r\n\r\n<p>With strong growth in the region and an increase of 17 % in the number of hotels by 2025, Choice Hotels is adding a final A to EMEA. And the American franchisor does not intend to stop after these first steps, as its ambition is to develop 100 hotels in the Sub-Saharan and South African regions by 2035. \" <em>Our arrival in Kenya represents more than just an entry into the market; it lays the foundations for long-term sustainable growth across Africa.<\/em> \"commented David Beers, CEO of Choice Hotels EMEA.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/choice-hotels-interview-beers-revol\/\" data-id=\"211405\">Also read: D. Beers: \"France is a key market for Choice Hotels<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>The franchisor is therefore targeting the continent's capital cities, as well as African leisure destinations, as the basis for its expansion, by deploying its range of brands there. In addition to Kenya, where Choice intends to continue its expansion, future establishments are already planned under the Comfort, Quality, Clarion and Ascend brands in Rwanda, Mauritius, the Seychelles, Botswana, Namibia and Tanzania.<\/p>","protected":false},"excerpt":{"rendered":"<p>The American group Choice Hotels will shortly be making its African debut in Nairobi, the first step in an expansion that is expected to reach 100 hotels by 2035.<\/p>","protected":false},"author":19,"featured_media":216653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1011,1499,1501],"type-darticle":[52],"n_magazine":[],"class_list":["post-216643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-afrique","tag-hotels-daffaires","tag-hotellerie-haut-de-gamme","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Afrique : le nouveau choix de Choice Hotels<\/title>\n<meta name=\"description\" content=\"Le franchiseur am\u00e9ricain Choice Hotels va faire ses d\u00e9buts en Afrique, \u00e0 Nairobi, avec pour ambition une centaine d&#039;h\u00f4tels sur le continent en 2035.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/choice-hotels-africa-expansion\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Afrique\u00a0: une destination de choix pour Choice Hotels\" \/>\n<meta property=\"og:description\" content=\"Le franchiseur am\u00e9ricain Choice Hotels va faire ses d\u00e9buts en Afrique, \u00e0 Nairobi, 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