{"id":217649,"date":"2026-02-25T12:03:45","date_gmt":"2026-02-25T11:03:45","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=217649"},"modified":"2026-03-06T12:32:13","modified_gmt":"2026-03-06T11:32:13","slug":"nathanael-mathieu-ceo-officeriders","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/nathanael-mathieu-ceo-officeriders","title":{"rendered":"\"Identifying the right place at the right time\": Nathana\u00ebl Mathieu, CEO of OfficeRiders"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-un-an-apres-le-rachat-d-officeriders-quel-bilan-en-tirer\">One year on from the acquisition of OfficeRiders, what are your thoughts?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> It took us a year to manage the merger of the two entities. We had to resolve a real question of identity - in terms of the teams and the technical aspects. The objective, when <strong>Worklib <\/strong>has bought <strong>OfficeRiders<\/strong>was to add another layer in terms of user experience to Worklib's historical experience, which was more B2B, with OfficeRiders being really user-centric. The idea was to create a unified platform. So it took us just under a year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-et-c-est-donc-officeriders-qui-l-emporte-comme-nom-de-marque\">And so OfficeRiders wins out as the brand name...<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> The choice was quite obvious to us. When we took over, we knew that the OfficeRiders brand had a higher profile and was more in line with our desire to work on the experience. Today, we're taking on the OfficeRiders brand with a new platform that is very much focused on user experience, but which also has a much more extensive catalogue of spaces, combining everything that Worklib and OfficeRiders had. And at a technical and administrative level, it retains all the capacity to manage businesses, which was really the prerogative of Worklib.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/worklib-purchase-officeriders\/\" data-id=\"193409\">Worklib takes another step forward by acquiring OfficeRiders<\/a><\/p><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"441\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders.jpg\" alt=\"OfficeRiders\" class=\"wp-image-217701\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-300x204-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Worklib becomes OfficeRiders<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quand-vous-parlez-de-b2c-quel-type-de-clients-ciblez-vous\">When you talk about B2C, what type of customer are you targeting?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> In fact, the term B2C might seem inappropriate: it refers to a professional clientele, but with uses carried out by individuals, i.e. without a contract signed with a company. Typically, a manager who reserves a space to organise a team day: he does so in the name of his team, but directly, without a framework agreement. These customers come directly to the site because they are looking for spaces, experiences and training facilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-mot-revient-dans-vos-communications-nbsp-workspitality-nbsp-comment-definissez-vous-ce-concept-nbsp\">One word keeps cropping up in your communications: \"workspitality\". How would you define this concept?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> It's the convergence of the workplace and hospitality worlds. We define ourselves as the intersection between these two worlds: a world very much focused on events and meetings, and a world historically very much focused on the office. With hybrid working, we've seen more and more people moving out of the office. At first, it was teleworkers looking for coworking or small meeting rooms. And over the last two years, we've seen an increase in the need for training, cohesion, learning and innovation - needs that can't necessarily be met in the office. For these uses, beyond the workspace, we need specific services, reception and experience. That's why we've started sourcing atypical locations: flats, galleries, hotels. Anything that adds something extra to the meeting experience.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/worklib-interview-charles-vestur\/\" data-id=\"168495\">Charles Vestur: \"worklib is destined to become a world leader\".<\/a><\/p><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"436\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-moment.jpg\" alt=\"OfficeRiders\" class=\"wp-image-217703\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-moment.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-moment-300x201-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-moment-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>OfficeRiders expands its catalogue of atypical spaces and services<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vous-avez-donc-elargi-votre-catalogue-et-enrichi-les-services-proposes\">So you've expanded your catalogue and enhanced the services you offer...<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> Exactly. We had 20,000 spaces in 2024, which tended to focus on coworking and private offices. We've expanded our offering to create a broader, more inspiring catalogue. And at the same time, we've decided to respond to new uses that are booming: meetings, training and small events. The acquisition of OfficeRiders brought us these new spaces, but also the ability to add services completely digitally: drinks, video projection equipment, etc. Our aim is to create a platform capable of providing space and services instantly, with fixed and transparent rates. No quotes, no back and forth. What you see is what you get.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quel-est-le-plafond-en-nombre-de-participants\">What is the maximum number of participants?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> Generally, we don't exceed 80 participants. This is linked to the promise of instantaneousness: today, 72 % of our bookings are instantaneous. As soon as you get involved in complex, tailor-made events involving travel and overnight stays, it becomes virtually impossible to digitise in real time. There are too many parameters. By sticking to small events, with partners with whom we have agreements on fixed rates, we can play on immediacy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quel-regard-portez-vous-sur-le-contexte-concurrentiel-dans-cet-ecosysteme-du-mice-nbsp\">How do you view the competitive environment in the MICE ecosystem?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> We come from the workplace on-demand market, which is a small market with little competition. We've been consolidating quite aggressively over the last four years with a number of acquisitions, including Neo-nomade and Deskalot, and then OfficeRiders. On the workplace on-demand side, we have succeeded in creating a platform that is number one in its market in Europe. Now we're broadening our spectrum. We're aware that we're going to come up against more competitors. But our differentiation is clear: we provide customers with workplace visibility on their small event and meeting expenditure, which is currently included in budgets that property managers cannot see or control. We want to integrate these expenses into a global workplace approach. It's a real plus that we bring, in addition to the experiential promise.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-florian-delifer-officeriders\/\" data-id=\"152909\">\"Florian Delifer, OfficeRiders: \"Third places are becoming more and more important<\/a><\/p><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"369\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-b.jpg\" alt=\"Worklib-OfficeRiders\" class=\"wp-image-217705\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-b.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-b-300x170-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-b-18x10-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>DR OfficeRiders<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comment-garantir-la-qualite-de-l-experience-dans-40-nbsp-000-lieux\">How can we guarantee the quality of the experience in 40,000 locations?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> That's all the work we've been doing for the last year and a half. We've done a lot of work curating our catalogue. We've incorporated quality criteria and made our user ratings public. And from next month, we'll be awarding \"Superhost\" labels - a bit like Airbnb - to places that meet our criteria for response rate, ability to provide instant service, and satisfaction levels. In return, we lower our commission for these places. And for our key accounts - we have around three hundred of them - we create customised networks. Not every customer has access to all forty thousand venues: we build them a network filtered according to their own criteria, whether in terms of price ranges, quality levels, PRM accessibility, Qualiopi certification... No two customers have the same catalogue. This considerably improves the user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-c-est-ce-que-vous-appelez-un-nbsp-moteur-de-matching-intelligent-nbsp\">Is this what you call an \"intelligent matching engine\"?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> There are two levels of intelligence. The first is this customised customer service, which we've been offering since Worklib and Neo-nomade. The second is the conversational chatbot - OfficeRiders' historic strength - with recommendations based on usage. We identified typical uses: aligning, creating, concentrating and learning. All our work has been to tag each space according to these uses, to be better at matching. We often say that we're moving from place to time. We're no longer a marketplace of spaces, we're becoming a platform of uses. And this makes perfect sense with the rise of conversational agents: tomorrow, an AI won't be looking for an address, it'll be looking for a use. We'll be able to meet that need.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-c.jpg\" alt=\"\" class=\"wp-image-217707\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-c.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-c-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/officeriders-c-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>DR OfficeRiders<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-quoi-correspond-exactement-l-offre-officeriders-for-business\">What exactly is the OfficeRiders for Business offer?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> This is the offering dedicated to businesses. On the classic marketplace, access is free - our model, like all the platforms, is based on commissions from spaces. On the business side, companies pay a licence and a service fee. This gives them access to a tool that allows them to define budget ceilings, monitor usage and, above all, create these famous customised networks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quelle-est-la-place-des-hotels-dans-votre-catalogue\">What role do hotels play in your catalogue?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> They represent around 15 % of our catalogue today, perhaps less than on other platforms in the sector. But our ambition with them is different: we don't just want to help them fill their big conference rooms. We want to tap into their communal spaces - lobbies, lounges, bars - to find ways of working that teams are looking for but don't yet have a suitable solution. Thanks to OfficeRiders, we were the first to transform flats into workspaces. We can do the same thing with under-utilised hotel spaces, making them value generators in niches that would otherwise remain empty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-relation-avec-accor-semble-s-approfondir-pourquoi-maintenant\">The relationship with Accor seems to be deepening. Why now?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> Some things had already been done - Worklib was integrated into the ALL universe, and users could benefit from discounts. Now we're going one step further. The idea is to integrate into the ALL+ loyalty ecosystem: members of the programme will be able to benefit from reduced-rate access to all OfficeRiders areas. And we're looking at ways of giving our own users access to the ALL loyalty programme. We've already established an instant connection with Wojo and with over two thousand Accor hotels. The aim is to extend this to all their hotels. All the while retaining our complete independence.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/accor-wojo-worklib-all\/\" data-id=\"175451\">Accor: flexible working spaces in its ALL loyalty programme<\/a><\/p><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quelle-est-votre-feuille-de-route-pour-2027-d-un-point-de-vue-technologique\">What is your technological roadmap for 2027?<\/h2>\n\n\n\n<p><strong>Nathana\u00ebl Mathieu -<\/strong> We're coming out of two years that were very much focused on consolidation. We're now focusing on organic growth. And for us, integrating into the daily lives of our teams means being present in their everyday tools. Tomorrow, you need to be able to ask in Slack or Teams: \"What's your question?\u00a0<em>Give me a space recommendation for a team day<\/em>\" and get an instant, relevant response. It's the logical extension of all the work we've done on our database - making it easily accessible via an API and, in the future, via conversational agents. We're assuming that we're no longer just a marketplace: we want to become an everyday tool that makes it easier to find the right place at the right time.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nathana\u00ebl Mathieu, CEO of OfficeRiders, looks back at the merger with Worklib - which is changing its identity - and details the recent and future developments of the MICE marketplace.<\/p>","protected":false},"author":17,"featured_media":217653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,143],"tags":[1039,1229,1643,2297],"type-darticle":[51],"n_magazine":[],"class_list":["post-217649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","category-interviews","tag-reunions","tag-mice","tag-seminaires","tag-france-meetings","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview : Nathana\u00ebl Mathieu, CEO d&#039;OfficeRiders<\/title>\n<meta name=\"description\" content=\"Worklib devient Office Riders. L&#039;occasion pour Nathana\u00ebl Mathieu, son CEO, d&#039;expliquer le nouveau positionnement de la marketplace MICE et ses projets pour l&#039;avenir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/nathanael-mathieu-ceo-officeriders\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Identifier le bon lieu pour le bon moment&quot; : Nathana\u00ebl Mathieu, CEO d&#039;OfficeRiders\" \/>\n<meta property=\"og:description\" content=\"Worklib devient Office Riders. 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