{"id":217791,"date":"2026-02-26T17:26:48","date_gmt":"2026-02-26T16:26:48","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=217791"},"modified":"2026-02-26T17:30:45","modified_gmt":"2026-02-26T16:30:45","slug":"hyatt-centric-reims-business-tourism","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hyatt-centric-reims-business-tourism","title":{"rendered":"Hyatt Centric: the new heart of business tourism in Reims"},"content":{"rendered":"<p>The path of kings. To make its entry into France, the Hyatt Centric brand is following in the footsteps of Louis the Pious, Charles X, Fran\u00e7ois I and Fran\u00e7ois II.<sup>er<\/sup> and Louis XIV: by coming to Reims to be crowned. The embodiment of a relaxed, upmarket contemporary hotel experience, the American group's flagship hotel is just a few minutes' walk from both the city centre and the congress centre, within the walls of what was for a long time the Mercure Centre Cath\u00e9drale. Metamorphosed after a year and a half's work, the hotel has regained its place as one of the city's leading business hotels.<\/p>\r\n\r\n\r\n\r\n<p>With nine rooms dedicated to meetings and events in addition to 155 bedrooms - when the suites on the fifth floor are completed at the end of April -, the Hyatt Centric Reims has established itself as one of the preferred locations for corporate meetings. Indeed, only the H\u00f4tel de la Paix - a Best Western Premier - can rival it with its 163 keys and a seminar area also with nine rooms. However, while the latter's offer is based primarily on a 200-seat amphitheatre, the Hyatt Centric is modular, with a space made up of three adjoining 80-90 m\u00b2 rooms that can be used independently, in pairs or combined into a single room for 200 people.<\/p>\r\n\r\n\r\n\r\n<p>\" <em>This is the hotel's strength, and the reason why it attracts large groups, whether from Paris or for international events organised by local companies with an international outlook, particularly in the agri-food or champagne sectors.<\/em> This flexible MICE space, with a foyer for breaks, can be adapted to suit different needs on any given day,\" explains Marie Kerkevan, the hotel's Sales and Marketing Director. Presentations in the plenary room in the morning, private discussions in the afternoon: this flexible MICE space, with a foyer for breaks, can be adapted to suit different needs throughout the day. Another advantage is that it is located on the ground floor of the hotel, one floor below reception, offering a reception area entirely dedicated to events.<\/p>\r\n\r\n\r\n\r\n<p>Upstairs, the hotel has four other rooms for sub-committees, executive committees or creative meetings. Recently, two 45 m\u00b2 rooms, which can be combined, have been added to the rear of the restaurant to welcome participants for meals in a cosy atmosphere. They can also be used as meeting rooms if required...<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" data-id=\"217859\" class=\"wp-image-217859\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/hyatt-centric-seminaire-hd-6.jpg\" alt=\"Hyatt Centric Reims seminar room\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/hyatt-centric-seminaire-hd-6.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/hyatt-centric-seminaire-hd-6-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/hyatt-centric-seminaire-hd-6-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption class=\"wp-element-caption\">One of the seminar rooms at the Hyatt Centric Reims...<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" data-id=\"217861\" class=\"wp-image-217861\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/hyatt-centric-seminaire-hd-9.jpg\" alt=\"Three rooms that can be combined into one (c) Erwan Fiquet\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/hyatt-centric-seminaire-hd-9.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/hyatt-centric-seminaire-hd-9-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/hyatt-centric-seminaire-hd-9-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption class=\"wp-element-caption\">... the three rooms can be combined into one (c) Erwan Fiquet<\/figcaption>\r\n<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hyatt-centric-reims\/\" data-id=\"201201\">Read also: Hyatt Centric: a first in Reims<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>Entirely redesigned by Caroline Devoluet, an interior designer accustomed to the world of luxury, with touches that evoke the region - champagne, chalk quarries, grapes, etc. - this new hotel in Reims offers its business and leisure guests a range of special touches, including a host of sweets and syrups to welcome them, bathrobes and slippers in every room, and a fitness room and sauna to keep you in shape. As for the restaurant, which is open to residents and events alike, it features traditional French cuisine with a focus on local produce.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-de-la-vf-a-la-vo\" class=\"wp-block-heading\">From VF to VO<\/h2>\r\n\r\n\r\n\r\n<p>Hyatt's arrival in Reims combines the group's ambitions to expand in France's secondary cities with the desire to internationalise the Reims hotel industry. Because the British and Americans are the main customers of the champagne houses, the brands that whisper in the ears of these travellers have been magnetised by the city of Champagne. The starting point is the opening in 2019, opposite the cathedral, of the Caserne Chanzy, affiliated to Marriott's Autograph Collection.<\/p>\r\n\r\n\r\n\r\n<p>Following in the footsteps of this former Art Deco fire station transformed into a five-star hotel, other brands have followed suit, such as the recently opened Holiday Inn Express &amp; Suites Reims Rives de Vesle and a Four Points by Sheraton due to open in the spring just opposite the Hyatt Centric, the result of the ongoing conversion of a former Campanile. Also among these is a 'little cousin' of the Hyatt Centric, the Radisson. Not because it is part of the same hotel group, but because it belongs to the same owner, the operator <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/firstname-lifestyle-brand-bordeaux\/\">Alboran<\/a>.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"463\" class=\"wp-image-217867\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/radisson-reims.jpg\" alt=\"Radisson Hotel Reims\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/radisson-reims.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/radisson-reims-300x214-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/radisson-reims-18x12-derived.jpg 18w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/radisson-reims-100x70-derived.jpg 100w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>Radisson Hotel Reims<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Opened as part of the urban regeneration of the former Sernam Boulingrin railway site, the Radisson shares management with the Hyatt Centric, with St\u00e9phanie Gagnoux heading up both establishments, as well as the Club H\u00f4telier de Reims et \u00c9pernay. \"<em> These international brands will help the destination to increase the number of foreign customers. The figures show a steady increase<\/em>says St\u00e9phanie Gagnoux. <em>Today, the destination boasts a fleet of very recent or completely renovated hotels.<\/em> \".<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/radisson-reims-summer-2024\/\" data-id=\"177527\">Read also: Radisson crowned in Reims this summer<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>With the addition of a Greet hotel and a future Tribe hotel from the Accor group, almost 500 new rooms will have been added to the city's offering in just a few years. It's a development that doesn't worry professionals, but on the contrary opens up a whole new world of possibilities, particularly for business tourism, given that the capacity of the convention centre is 800 people. \" <em>We now have an extremely dynamic convention bureau that works hard to bring conventions to Reims, with the entire profession mobilised to provide accommodation for participants.<\/em>explains St\u00e9phanie Gagnoux. <em>We all work hand in hand to ensure that customers choose this beautiful destination.<\/em> \"<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-une-ville-en-mouvement\" class=\"wp-block-heading\">A city on the move<\/h2>\r\n\r\n\r\n\r\n<p>In addition to the upscale hotel offer, it is an overall dynamic that is supporting Reims' rise as a tourist destination. \" <em>A city on the move <\/em>Reims is one of the world's most attractive cities\", as the mayor of Reims, Arnaud Robinet, described it at a press conference last year. So much so that it was included in the latest <em>Figaro<\/em> as the third city in France offering the best conditions for setting up a business. \" <em>The Reims of twenty years ago and the Reims of today are very different.<\/em> \"says Arnaud Valary. The director of the Domaine des Cray\u00e8res, one of Reims' institutions with its two-star restaurant, chic brasserie and the first hotel designed by Pierre-Yves Rochon, has an explanation for this: \"The Domaine des Cray\u00e8res is a great place to stay. <em>The arrival of the TGV changed everything<\/em> \".<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-link-block\">\r\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/reims-crowned-new-ambition-in-tourism\/\" data-id=\"194461\">Read also: Reims: the crowning of a new ambition<\/a><\/p>\r\n<\/aside>\r\n\r\n\r\n\r\n<p>Since 2007, Reims has been just 45 minutes by train from Paris, with CDG airport also benefiting from a direct connection in even less time, three times a day. This proximity makes the destination an easily accessible drop-off point for Parisian and even international companies, whether for seminars or conventions. At the same time, the city is doing everything it can to persuade travellers not to make day trips from Paris and make them want to stay. Upmarket hotels are just one part of this strategy. The cultural offering is also undergoing a complete overhaul.<\/p>\r\n\r\n\r\n\r\n<p>Next year, Reims will have a new museum, the Mus\u00e9e des Sacres, located right next to the cathedral, in the former residence of the archbishops, the Palais du Tau. The Mus\u00e9e des Beaux-Arts, which has been closed since 2019 and is currently undergoing major renovations, is also due to reopen on the same date, with a tripled exhibition space and an increase in the number of works on display from 380 to 1,280.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"355\" class=\"wp-image-217857\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/domaine-studio-vingt-trois.jpg\" alt=\"The Domaine des Cray\u00e8res.\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/domaine-studio-vingt-trois.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/domaine-studio-vingt-trois-300x164-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/domaine-studio-vingt-trois-18x10-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>The Domaine des Cray\u00e8res.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>The champagne houses, which have made the region famous the world over, are also taking part in this movement. Lanson, Ruinart, Taittinger, Thi\u00e9not: all these great names have redesigned their historic cellars in the wake of the pandemic, with new visitor trails, some of which are open to the public, as well as bars and boutiques open to the public. If not a restaurant, as at Taittinger, or a top-of-the-range 12-bedroom hotel currently being completed in the showcase of the House of Thi\u00e9not.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-le-tourisme-d-affaires-a-l-unisson\" class=\"wp-block-heading\">Business tourism in unison<\/h2>\r\n\r\n\r\n\r\n<p>Cycle paths, gardens: the city is also getting a facelift with the transformation of the banks of the Aisne-Marne canal, located just opposite the Hyatt Centric hotel. This will extend the centre of Reims, offering residents a new living space in the spring. The project will be completed next year with a footbridge providing easy access to the Auguste Delaune stadium on the opposite bank.<\/p>\r\n\r\n\r\n\r\n<p>Business tourism could not be left behind in this development. GL Events, which has been managing the city's major event venues since 2019 through its subsidiary Reims Events, has added a new 9,000-person arena to its offering for 2022, next to the Radisson hotel and close to the station. At the same time, the exhibition centre has also been renovated. And to orchestrate everything, in early 2024 Reims Tourisme &amp; Congr\u00e8s set up a convention bureau, responsible for advising and guiding organisers while promoting the destination on the MICE market. \" <em>In the past, business tourism didn't always think of Reims<\/em>says Nathalie Mortier, in charge of the convention office. <em>Reims is now part of the choice of destinations <\/em>\". And no doubt even more so in the future.<\/p>\r\n\r\n\r\n\r\n<aside class=\"wp-block-varenne-highlight-box\">\r\n<h3 id=\"h-maisons-de-champagne-hotels-visites-les-nouveautes-du-tourisme-remois\" class=\"wp-block-heading\">Champagne houses, hotels, tours: what's new in Reims tourism<\/h3>\r\n\r\n\r\n\r\n<p><strong>\"The 3\" by Thi\u00e9not<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"975\" class=\"wp-image-217853\" style=\"width: 213px;height: auto\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/studio204-cave-hd-9.jpg\" alt=\"Le 3 de Thi\u00e9not\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/studio204-cave-hd-9.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/studio204-cave-hd-9-200x300-derived.jpg 200w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/studio204-cave-hd-9-8x12-derived.jpg 8w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>(c) Studio204<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Find out all about the alchemical process that transforms black and white grapes into golden bubbles. Right in the centre of Reims, just a few minutes' walk from the station, \"Le 3\" revisits the world of the House of Thi\u00e9not in a new space with a refined design, for which the champagne brand has invested \u20ac20 million. Built around a cloister, the ground floor features an educational and interactive tour of the world of champagne, open to all. Guided tours take visitors through the cellars, which date back to the 16th century, in groups of around twenty. The tour lasts an hour and a half, including a tasting, and takes visitors on an immersive multimedia journey. A great way to enhance seminars or incentive breaks, with the possibility of organising lunches, dinners and cocktails. Le 3\" already has a function room on the first floor, but it will soon be joined by a five-star boutique hotel with 12 rooms and a suite, plus a rooftop champagne bar open to outside guests. Two lounges will be available to host events, one with a capacity of eight to ten people, the other for 40, opening onto the rooftop terrace, which can be made private in fine weather. For a unique view of the cathedral.<\/p>\r\n\r\n\r\n\r\n<p><strong>Lanson<\/strong><\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" class=\"wp-image-217851\" style=\"width: 328px;height: auto\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/lanson.jpg\" alt=\"Visit the Lanson house\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/lanson.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/lanson-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/lanson-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure><\/div>\r\n\r\n\r\n<p>With miles of cellars and 20 million bottles in stock, some of which date back to 1904, Lanson tells the story of its more than two and a half centuries of existence. But, like other champagne houses, it is also keeping up with the times, offering a new level of hospitality since 2020 to welcome tourists and business groups alike. For the latter, the house offers a flexible meeting room, for around twenty people for executive committees and for 80 or even 100 people in theatre configuration. All you need for a full day of seminars, including a tour of the cellars, wine tasting and, possibly, a cocktail lunch or dinner. To go further and separate public activities from corporate events, Lanson will be extending the house to include a bar-restaurant seating 50, extended by a terrace of equivalent size.<\/p>\r\n\r\n\r\n\r\n<p><strong>Domaine des Cray\u00e8res<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" class=\"wp-image-217855\" style=\"width: 347px;height: auto\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/chambres-anne-emmanuelle-thion.jpg\" alt=\"\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/chambres-anne-emmanuelle-thion.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/chambres-anne-emmanuelle-thion-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/02\/chambres-anne-emmanuelle-thion-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>(c) Anne-Emmanuelle Thion<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>The smallest hotel in Reims, but no less iconic, with rates to match its prestige. Housed in what was once, at the beginning of the twentieth century<sup>e<\/sup> Originally the home of the de Polignac family, head of the Pommery house, and acquired by the Gardinier family in the 1980s, the establishment is a centre of excellence, with a double Michelin-starred restaurant and a brasserie ideal for business meals, all overseen by Christophe Moret, following in the footsteps of a long line of renowned chefs, Philippe Mille, Didier Elena and, to begin with, G\u00e9rard Boyer at the start of the Domaine des Cray\u00e8res story in 1983. Since its inception, the site has also offered a 20-room luxury boutique hotel, which marked Pierre-Yves Rochon's entry into the hotel business. Often full, the hotel will soon see the addition of seven new suites and a spa in the grounds of the estate. The architecture respects the Mansard style of this noble chateau-style residence.<\/p>\r\n\r\n\r\n\r\n<p><strong>Sourire &amp; Co<\/strong><\/p>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" class=\"wp-image-194475\" style=\"width: 268px;height: auto\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/cathedrale.jpg\" alt=\"Reims Cathedral, witness to a royal past and the last world wars.\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/cathedrale.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/03\/cathedrale-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\r\n\r\n\r\n<p>Sourire &amp; Co specialises in hosting corporate groups of between 5 and 500 people, and offers a number of team-building activities, including \"La Balade des 6 sens\", an original and gourmet way to discover Reims. This two-hour multi-sensory tour uses the five senses of taste, smell, hearing, touch and sight, as well as intuition, with stops at local shops where teams can discover the scent of a candle, find a chocolate capsule, understand the origins of the famous Reims biscuits or blindly identify a champagne house by the feel of its bottle. And even the losers will be happy to take part in the obligatory tasting of the same champagne.<\/p>\r\n<p>&nbsp;<\/p>\r\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>The Hyatt Centric Reims has established itself as one of the city's leading business hotels: discover this new establishment at the heart of a bustling destination. Champagne obliges.<\/p>","protected":false},"author":19,"featured_media":217849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,97,101],"tags":[1229,1499,1501,1643,1809,2297],"type-darticle":[52],"n_magazine":[],"class_list":["post-217791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","category-destinations-incentive","category-meetings-et-evenements","tag-mice","tag-hotels-daffaires","tag-hotellerie-haut-de-gamme","tag-seminaires","tag-hyatt","tag-france-meetings","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reims : l&#039;h\u00f4tel Hyatt Centric s&#039;inscrit dans la dynamique touristique<\/title>\n<meta name=\"description\" content=\"D\u00e9couverte du Hyatt Centric Reims, un nouvel h\u00f4tel d&#039;affaires au c\u0153ur d\u2019une destination en pleine effervescence. 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