{"id":217815,"date":"2026-02-26T15:29:38","date_gmt":"2026-02-26T14:29:38","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=217815"},"modified":"2026-02-26T15:29:38","modified_gmt":"2026-02-26T14:29:38","slug":"trenitalia-new-trains-logo","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/trenitalia-nouveaux-trains-logo","title":{"rendered":"New trains, new logo: Trenitalia asserts its European ambitions"},"content":{"rendered":"

Trenitalia continues to grow in Europe. The Italian company, part of the FS Group, has just unveiled a revamped logo and a new brand image to accompany the arrival in its fleet, by 2030, of 74 Frecciarossa 1000 high-speed trains in red livery with a single \"F\" on the nose. \" This new Frecciarossa logo represents an evolution consistent with the industrial evolution we are following<\/em> \"As Gianpiero Strisciuglio, CEO of Trenitalia, pointed out at the presentation in Milan station.<\/p>\n\n\n\n

In addition to the new trains, the new logo will be gradually rolled out to the entire current fleet, as well as to the various media and points of contact with the public. These include the FrecciaLounges reserved for frequent Freccia cardholders at Roma Termini, Milano Centrale, Bologna Centrale, Firenze Santa Maria Novella and Napoli Centrale stations.<\/p>\n\n\n\n

New generation of more comfortable trains<\/h2>\n\n\n\n

Although the first four TGVs were delivered last December, the acquisition of these trains represents a major investment for the carrier, estimated at 2 billion euros. \" Che new-generation Frecciarossa trains represent Italian technological and stylistic excellence. They are designed to offer the very best in performance, comfort, safety and durability.<\/em> \"added Gianpiero Strisciuglio. <\/p>\n\n\n\n