{"id":218187,"date":"2026-03-03T14:59:28","date_gmt":"2026-03-03T13:59:28","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=218187"},"modified":"2026-03-03T14:59:28","modified_gmt":"2026-03-03T13:59:28","slug":"marriott-accelerated-expansion-europe","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/marriott-accelerated-expansion-europe","title":{"rendered":"Marriott: accelerated expansion in Europe"},"content":{"rendered":"

Marriott had a banner year in 2025 in the Europe, Middle East and Africa region. While the world leader's portfolio grew by +4.3% overall, it rose by +7.8 % in the EMEA region alone. 170 hotels were added to the American group's portfolio, for a total of almost 24,000 rooms. \" 2025 was another solid year, marked by strategic expansion and sustained momentum across all the region's segments.<\/em> \"said Satya Anand, President EMEA, Marriott International.<\/p>\n\n\n\n

This can be explained, among other things, by the expansion of the Four Points Flex by Sheraton brand, illustrating the American group's new desire for power in the mid-range hotel sector. In Europe and around the world, this has resulted in the addition of 23 hotels in the region by 2025, and the brand's entry into Germany and Italy, as well as Austria and Spain. This brings the total number of establishments to almost 40. At the same time, the luxury segment, in which Marriott is the leading player, has also seen record growth, symbolised by the openings of the W Florence and W Sardinia in Italy and the new EDITION hotels near Lake Como and along the Red Sea in Saudi Arabia.<\/p>\n\n\n\n

\"W
W Florence<\/em><\/figcaption><\/figure>\n\n\n\n