{"id":218233,"date":"2026-03-04T11:55:18","date_gmt":"2026-03-04T10:55:18","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=218233"},"modified":"2026-03-04T12:31:36","modified_gmt":"2026-03-04T11:31:36","slug":"toulouse-team-10-years-of-history","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/toulouse-team-10-years-of-history","title":{"rendered":"Toulouse Team: 10 years and a historic record for MICE"},"content":{"rendered":"<p>\" <em>The strongest year in its history<\/em> \"As the city celebrates its tenth anniversary, Toulouse Team has every reason to be satisfied. According to the report unveiled by the city's attraction agency, all the signs are green for the pink city, which has climbed - for the first time - into Europe's Top 50 in the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/top-destinations-for-international-conferences-2024\/\">CICA classification<\/a>the benchmark on the MICE world map. <strong>Toulouse <\/strong>moved up 8 places in the world rankings to 76<sup>e<\/sup> position overall, and 46th in Europe. Not forgetting the podium (3<sup>e<\/sup>) on a national scale. A real accolade for the destination.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-airport-toulouse\/\" data-id=\"171737\">Going international: Bruno Balerdi (Toulouse Airport)<\/a><\/p><\/aside>\n\n\n\n<p>Toulouse Team is particularly pleased to have achieved a new balance between business and leisure tourism. While MICE largely dominated visitor numbers to the pink city before the health crisis (70%), it is now benefiting from a \"&nbsp;<em>more balanced mix<\/em>&nbsp;\", \"&nbsp;<em>broadening its seasonal wings, boosting its appeal as a leisure destination and consolidating its city-centre roots<\/em>&nbsp;\"This is all while having exceeded pre-Covid hotel volumes for the first time. All this while having exceeded pre-Covid hotel volumes for the first time, with 5.2 million overnight stays (+5.7 %) recorded in 2025. A historic milestone.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"429\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team.jpg\" alt=\"Toulouse \" class=\"wp-image-218259\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team-300x198-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>EAIE Congress in Toulouse \u00a9 R\u00e9mi Deligeon<\/em><\/figcaption><\/figure><\/div>\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p><em>Tourism, conferences, business locations, film shoots: the indicators are up, reflecting a structured and sustainable model<\/em><\/p><\/blockquote><\/aside>\n\n\n\n<p>\"&nbsp;<em>Tourism, conferences, business locations, film shoots: the indicators are up, reflecting a structured and sustainable model<\/em>&nbsp;\"The Toulouse Team managers sum up. And with good reason: the MICE segment compiled 120 projects, bringing together exactly 40,757 participants, including 8 conferences of over 1,000 people. All of which generated no fewer than 82,848 overnight stays. In addition, Toulouse benefited from extended operations, with a significant increase in the number of events lasting 2 days or more (+20 %), and a rise in \"intermediate formats\": medium-capacity events increased by 41 %.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"431\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-mice.jpg\" alt=\"\" class=\"wp-image-218269\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-mice.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-mice-300x199-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-mice-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Toulouse Team Meetings - 2025<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>The milestone reached, the rankings won, the balance found: at 10 years of age, Toulouse Team has nothing left to prove. Or almost. Because in the highly competitive world of MICE, every year sets the record straight. And Toulouse seems more ready than ever to rise to the challenge.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/toulouse-intercites-tgv\/\" data-id=\"174553\">Toulouse-Paris: new Intercit\u00e9s in 2027, TGV in 2032<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<p>On the eve of its 10th anniversary, the attraction agency Toulouse Team is drawing up a very positive assessment of the year 2025 in terms of business tourism. <\/p>","protected":false},"author":17,"featured_media":218257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[1019,1229,2297,2343],"type-darticle":[52],"n_magazine":[],"class_list":["post-218233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","tag-france","tag-mice","tag-france-meetings","tag-toulouse","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toulouse Team : 10 ans, 10\/10 sur le MICE<\/title>\n<meta name=\"description\" content=\"Toulouse int\u00e8gre le Top 50 europ\u00e9en ICCA et d\u00e9passe les 5 millions de nuit\u00e9es en 2025. Toulouse Team signe l&#039;ann\u00e9e la plus solide de son histoire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/toulouse-team-10-years-of-history\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toulouse Team : 10 ans et un bilan historique pour le MICE\" \/>\n<meta property=\"og:description\" content=\"Toulouse int\u00e8gre le Top 50 europ\u00e9en ICCA et d\u00e9passe les 5 millions de nuit\u00e9es en 2025. Toulouse Team signe l&#039;ann\u00e9e la plus solide de son histoire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/toulouse-team-10-years-of-history\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T10:55:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T11:31:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florian Guillemin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Guillemin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique\",\"name\":\"Toulouse Team : 10 ans, 10\/10 sur le MICE\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team-2026.jpg\",\"datePublished\":\"2026-03-04T10:55:18+00:00\",\"dateModified\":\"2026-03-04T11:31:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\"},\"description\":\"Toulouse int\u00e8gre le Top 50 europ\u00e9en ICCA et d\u00e9passe les 5 millions de nuit\u00e9es en 2025. Toulouse Team signe l'ann\u00e9e la plus solide de son histoire.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team-2026.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team-2026.jpg\",\"width\":650,\"height\":426,\"caption\":\"Congr\u00e8s EAIE \u00e0 Toulouse (DR Toulouse Team)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Toulouse Team : 10 ans et un bilan historique pour le MICE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\",\"name\":\"Florian Guillemin\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/florian\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Toulouse Team: 10 years, 10\/10 for MICE","description":"Toulouse joins the European ICCA Top 50 and exceeds 5 million overnight stays by 2025. Toulouse Team has had the strongest year in its history.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/toulouse-team-10-years-of-history","og_locale":"en_GB","og_type":"article","og_title":"Toulouse Team : 10 ans et un bilan historique pour le MICE","og_description":"Toulouse int\u00e8gre le Top 50 europ\u00e9en ICCA et d\u00e9passe les 5 millions de nuit\u00e9es en 2025. Toulouse Team signe l'ann\u00e9e la plus solide de son histoire.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/toulouse-team-10-years-of-history","og_site_name":"Voyages d&#039;affaires","article_published_time":"2026-03-04T10:55:18+00:00","article_modified_time":"2026-03-04T11:31:36+00:00","og_image":[{"width":650,"height":426,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team-2026.jpg","type":"image\/jpeg"}],"author":"Florian Guillemin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Florian Guillemin","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique","url":"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique","name":"Toulouse Team: 10 years, 10\/10 for MICE","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team-2026.jpg","datePublished":"2026-03-04T10:55:18+00:00","dateModified":"2026-03-04T11:31:36+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7"},"description":"Toulouse joins the European ICCA Top 50 and exceeds 5 million overnight stays by 2025. Toulouse Team has had the strongest year in its history.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team-2026.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/toulouse-team-2026.jpg","width":650,"height":426,"caption":"Congr\u00e8s EAIE \u00e0 Toulouse (DR Toulouse Team)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/toulouse-team-10-ans-bilan-historique#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Toulouse Team : 10 ans et un bilan historique pour le MICE"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7","name":"Florian Guillemin","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/florian"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/218233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=218233"}],"version-history":[{"count":8,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/218233\/revisions"}],"predecessor-version":[{"id":218275,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/218233\/revisions\/218275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/218257"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=218233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=218233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=218233"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=218233"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=218233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}