{"id":219965,"date":"2026-03-24T12:19:39","date_gmt":"2026-03-24T11:19:39","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=219965"},"modified":"2026-03-24T12:20:08","modified_gmt":"2026-03-24T11:20:08","slug":"ihg-accelerated-growth-europe","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/ihg-accelerated-growth-europe","title":{"rendered":"IHG: accelerated growth in Europe"},"content":{"rendered":"

The 150,000-room milestone has been surpassed in Europe, with over 1,200 hotels opened or in development across around forty countries: the IHG group, already among the leading players in the hotel industry on the continent alongside Accor and Louvre Hotels, has further expanded its footprint there. Over the past three years, its offering in the region has increased by 27 % with the addition of nearly 33,000 rooms. In 2025, boosted by hotel investment at its highest level since the pandemic \u2013 according to Cushman & Wakefield, this reached \u20ac27 billion in Europe \u2013 the British group opened a record number of hotels, 102 in total. In parallel, IHG concluded 117 contracts, heralding an even more prolific future.<\/p>\n\n\n\n

\" Across Europe, IHG continues to build strong momentum by methodically developing its portfolio<\/em>, commented Karin Sheppard, SVP & Managing Director Europe of IHG Hotels & Resorts. We are developing new and established brands in priority markets to strengthen our presence across the four segments <\/em>\".<\/p>\n\n\n\n

Among these key markets, just behind the British Isles, Germany stands out, ahead of France and Spain in the number of hotels opened or planned, with 242 establishments, compared to 84 and 81 respectively. The contribution of the master franchise agreement concluded with Novum Hospitality is not unrelated to this driving role, seeing over a hundred hotels transition to one or other of IHG's brands, its new mid-range brand Garner in particular, but also Candlewood Suites or Holiday Inn through the joint brand Holiday Inn \u2013 the niu. As a result, Germany represents both more than 20 % of the rooms offered by IHG in Europe, as well as nearly 20 % of its pipeline.<\/p>\n\n\n\n

\"Ruby<\/a>
Ruby Ella Hotel, in Cologne.<\/em><\/figcaption><\/figure>\n\n\n\n