{"id":219991,"date":"2026-03-25T08:21:37","date_gmt":"2026-03-25T07:21:37","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=219991"},"modified":"2026-03-25T08:21:38","modified_gmt":"2026-03-25T07:21:38","slug":"mice-coach-market-trends","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/mice-coach-market-trends","title":{"rendered":"MICE: Global Coach analyses the trends"},"content":{"rendered":"

Fewer events, at least outside the office. Observing the evolution of the MICE market in France for the 33rd year, Coach Omnium describes a fundamental trend in corporate events. This study, carried out among 310 companies in partnership with Groupe 1001 Salles and IDEAL Meetings & Events, takes the pulse of a market that has been broadly declining since the pandemic.<\/p>\n\n\n\n

Ainsi, dans un contexte marqu\u00e9 par des tensions autant \u00e9conomiques que politiques, 66 % des entreprises parlent d\u2019une baisse de leurs budgets \u00e9v\u00e9nementiels en 2025. Tout en anticipant une activit\u00e9 MICE globalement stable en 2026 (\u00e0 47%), contre 21% en baisse, mais aussi 17% en hausse.<\/p>\n\n\n\n

However, if companies allocate a smaller budget to their events, they continue to organise them. But in a different way, in shorter and more targeted formats, but also more festive. In this context, cocktails, company parties and after-work events interest more than 7 out of 10 companies, while incentive and team-building operations have seen a strong craze since COVID, organised by 59%% of companies last year, compared to only 17%% in 2019. Among the major incentive organisers are the banking\/insurance and media\/communication sectors.<\/p>\n\n\n\n