{"id":220451,"date":"2026-04-21T10:20:06","date_gmt":"2026-04-21T08:20:06","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=220451"},"modified":"2026-04-21T10:20:07","modified_gmt":"2026-04-21T08:20:07","slug":"dechenais-tourism-bordeaux","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/a-dechenais-tourisme-bordeaux","title":{"rendered":"A. D\u00e9ch\u00e9nais (Bordeaux Convention Bureau): \"an increase in accommodation capacity\""},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-comment-se-porte-l-activite-evenementielle-a-bordeaux\">How is the events industry doing in Bordeaux?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Am\u00e9lie Dech\u00e9nais \u2013 <\/strong>The destination has experienced continuous growth since the pandemic. Between 2024 and 2025, we are observing a degree of stabilisation, but at particularly high levels with predominantly national trade shows, as well as scientific and professional congresses of international scope. This dynamic is directly linked to the rise in accommodation capacity. The opening of the Palais 2 l\u2019Atlantique now allows for congresses of up to six thousand people in plenary sessions, which represents a significant leap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-nouveaux-lieux-evenementiels-se-sont-ils-aussi-ajouter-a-l-offre-bordelaise\">Have new event venues also been added to Bordeaux's offerings?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. -<\/strong> Since this flagship venue opened, numerous intermediate-sized spaces capable of hosting between 200 and 400 people have also emerged. On the Right Bank, Le Bien Public, which belongs to the same group as La Bellevilloise in Paris (Editor's note: Cultplace), has also opened its doors and offers a concert hall, an auditorium and a privatizable restaurant. This makes it a versatile venue, suitable for gala dinners as well as corporate events. Ultimately, the overall capacity of the destination has increased at all levels, and this expansion is nearing completion. Indeed, we have no other large-scale facilities scheduled to open, which is a good thing: the offering is now coherent and complete.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"463\" data-id=\"221431\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/burdigala-hd-112-1.jpg\" alt=\"Hotel Burdigala\" class=\"wp-image-221431\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/burdigala-hd-112-1.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/burdigala-hd-112-1-300x214-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/burdigala-hd-112-1-18x12-derived.jpg 18w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/burdigala-hd-112-1-100x70-derived.jpg 100w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Hotel Burdigala<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"488\" data-id=\"221433\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/eklo-bordeaux-2025-preview-21-1.jpg\" alt=\"Eklo Bordeaux\" class=\"wp-image-221433\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/eklo-bordeaux-2025-preview-21-1.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/eklo-bordeaux-2025-preview-21-1-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/eklo-bordeaux-2025-preview-21-1-16x12-derived.jpg 16w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/eklo-bordeaux-2025-preview-21-1-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/eklo-bordeaux-2025-preview-21-1-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Eklo Bordeaux<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-d-autant-que-l-hotellerie-a-aussi-suivi-le-mouvement\">Especially as the hotel industry has also followed suit.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. -<\/strong> Indeed, the arrival of many new rooms has considerably expanded the hotel offering. New brands have thus arrived, such as Renaissance, Hilton Garden Inn, or Hampton at M\u00e9rignac Airport. In addition to the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/burdigala-bordeaux-reopens-september\/\">Full renovation<\/a> from Burdigala and the opening of another five-star hotel, Hotel 56 (Editor's note: which will soon become <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/handwritten-collection-openings-france\/\">under the Accor Handwritten Collection brand<\/a>), or even the expansion of the Eklo hotel. Among upcoming projects, a new five-star lifestyle hotel is under construction in Place Gambetta, in a building that once housed a Virgin Megastore. The brand has not yet been officially revealed (Editor's note: the fact that its owner is also that of the InterContinental could argue for a brand from the IHG group), but this establishment of around a hundred rooms should open in 2027 and will have a rooftop. A first for this neighbourhood.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/eklo-bordeaux-plus-grand-plus-mice\/\" data-id=\"208163\">Also read: Eklo Bordeaux: bigger, more MICE<\/a><\/p><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-toujours-concernant-l-hotellerie-ou-en-est-la-situation-du-sheraton-a-l-aeroport-de-bordeaux\">Still regarding the hotel industry, what is the situation with the Sheraton at Bordeaux Airport?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. - <\/strong>The Sheraton had to close its doors for a year and a half. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bordeaux-merignac-sheraton-parc-affaires\/\">after its launch<\/a>The closure was not linked to the establishment's activity, which was performing rather well, but to the financial difficulties encountered by its owner, the Naos group. The adjoining conference centre is also closed, as the two facilities are intrinsically linked. Investors have come forward, but no official takeover has been announced at this stage. This is all the more regrettable as it was a very beautiful complex.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-destination-bordeaux-est-immediatement-associee-au-vin-comment-ce-patrimoine-s-integre-t-il-aux-evenements-professionnels\">The Bordeaux destination is immediately associated with wine. How is this heritage integrated into professional events?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. -<\/strong> The range of events offered in the vineyards is regularly expanding. Among the new additions, Ch\u00e2teau Haut Bailly has renovated its old cellars to create a visitor's tour and a large reception room that can accommodate up to one hundred and thirty seated guests. This is representative of a fundamental trend in the region: many ch\u00e2teaux have seized the opportunity presented by the construction of new cellars to completely rethink visitor reception and expand their event capabilities. What makes Bordeaux's strength is precisely this breadth: it is possible to organise a confidential seminar for fifteen people in an exceptional cellar, as well as an international congress for several thousand participants.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" data-id=\"221437\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/chateau-kirwan-chartreuse.jpg\" alt=\"Ch\u00e2teau Kirwan\" class=\"wp-image-221437\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/chateau-kirwan-chartreuse.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/chateau-kirwan-chartreuse-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/chateau-kirwan-chartreuse-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Ch\u00e2teau Kirwan<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" data-id=\"221435\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/chateau-haut-bailly-cellarium.jpg\" alt=\"Cellarium at Ch\u00e2teau Haut-Bailly\" class=\"wp-image-221435\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/chateau-haut-bailly-cellarium.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/chateau-haut-bailly-cellarium-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/chateau-haut-bailly-cellarium-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Cellarium at Ch\u00e2teau Haut-Bailly<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reste-ce-qui-peut-etre-vu-comme-un-handicap-une-connectivite-aerienne-qui-se-restreint-le-depart-de-ryanair-de-bordeaux-a-t-il-affecte-la-destination\">This leaves what can be seen as a handicap, a reduction in air connectivity. Has Ryanair's departure from Bordeaux affected the destination?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. - <\/strong>The impact is mostly felt on <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/ryanair-closure-bordeaux\/\">Leisure tourism<\/a>On the MICE segment, however, we did not observe any notable difference. Furthermore, this withdrawal is partly due to a deliberate strategy: Ryanair is an ultra-low-cost operator whose CSR and working conditions practices deviate from the requirements of the destination. At the same time, the market's reaction has been encouraging: as soon as Ryanair left, airlines such as EasyJet and Volotea took over a large number of routes, confirming the destination's attractiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-aeroport-a-t-il-reussi-a-compenser-le-depart-de-ryanair\">Has the airport managed to compensate for Ryanair's departure?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. -<\/strong> The airport director estimates that in two to three years, passenger volumes should return to previous levels, which is remarkably rapid for this type of restructuring. Excessive reliance on a single airline also constituted a structural risk. Diversification was therefore both desired and necessary. The clientele that will travel will undoubtedly be different, and this is a development we welcome.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cette-evolution-qui-peut-aussi-etre-soutenue-l-aeroport-mene-t-il-egalement-des-projets-de-modernisation\">This development, which can also be supported, is the airport also undertaking modernisation projects?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. -<\/strong> Indeed, an ambitious renovation project is underway, with the opening of a new terminal. The stated aim is to make it the most environmentally responsible airport in France. Several areas are being pursued simultaneously: the development of sustainable biofuels in partnership with the Nouvelle-Aquitaine region; the installation of a photovoltaic park; and actions to preserve biodiversity in the natural areas managed by the airport. A precise roadmap structures these commitments.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/resources-27-aeroport-bordeaux-avenir-grand\/\" data-id=\"168713\">Read also: Bordeaux Airport is expanding<\/a><\/p><\/aside>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/gare-saint-jean-bordeaux.jpg\" alt=\"Gare Saint-Jean Bordeaux \u00a9 katatonia - stock.adobe.com\" class=\"wp-image-221443\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/gare-saint-jean-bordeaux.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/gare-saint-jean-bordeaux-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/gare-saint-jean-bordeaux-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Bordeaux Saint-Jean Station \u00a9 katatonia \u2013 stock.adobe.com<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-puisque-nous-evoquons-l-aeroport-de-bordeaux-merignac-l-une-des-autres-evolutions-recentes-est-sa-liaison-en-tramway-avec-le-centre-ville-est-ce-un-atout-pour-les-voyageurs-et-le-tourisme-d-affaires\">Since we're talking about Bordeaux M\u00e9rignac Airport, another recent development is its tram link to the city centre. Is this an advantage for travellers and business tourism?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. - <\/strong>The recent opening of this<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bordeaux-merignac-public-transport\/\"> tramway line<\/a> direct constitutes a major step forward. Beyond the time savings \u2013 around forty-five minutes to reach the city centre \u2013 the charging system also changes the game: the journey is charged at the standard tram ticket price, i.e. 1.70 euros, whereas other cities impose a significantly more expensive special ticket for access to their airport. The tram therefore becomes the most reliable solution, with business visitors no longer needing to use a personal vehicle or hire one to get around, especially as the historic centre of Bordeaux is very easily explored on foot or by public transport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-du-cote-du-ferroviaire-y-a-t-il-des-bonnes-nouvelles-pour-les-organisateurs\">On the rail front, are there any good news for the organisers?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. - <\/strong>According to recent announcements from SNCF, the capacity of TGV trains serving Bordeaux will increase by 20% by the end of the year, thanks to the increased capacity of existing trains. This is a direct response to concerns from some organisers, who were hesitant to book Bordeaux for fear of a lack of availability on already heavily used routes. Journey times are between two hours twenty and two hours thirty from Paris, which places Bordeaux in a very favourable position for business tourism.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p>The destination's overall capacity has progressed at all levels and this ramp-up is nearing completion.<\/p><\/blockquote><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-quartier-de-la-gare-est-il-lui-aussi-en-pleine-transformation\">Is the station district also undergoing transformation?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. -<\/strong> Significant projects are indeed underway there. Bordeaux-Saint-Jean station is anticipating growing passenger numbers, linked in particular to the potential arrival of <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/the-paris-bordeaux-nantes-train\/\">new train operators<\/a> on the Atlantic axis. In parallel, an ambitious urban regeneration project, named Canopia, plans the creation of a major shopping street leading to a park connected to the Garonne quays. Three hotels are announced, including a Tribe (editor's note: from the Accor group) and a hostel. Retail spaces will complete the development. This project clearly illustrates the profound transformation this district is undergoing, having long remained outside the dynamic of the historic centre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-la-rive-droite-beneficie-t-elle-elle-aussi-de-ces-ameliorations\">Does the right bank also benefit from these improvements?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. - <\/strong>The right bank has seen significant progress. The opening of the Simone Veil bridge, the southernmost bridge in Bordeaux, notably improves access to the Ark\u00e9a Arena. High-frequency bus lines, operating with dedicated corridors in the manner of a tram, complement the network and make it possible to travel around the metropolis. Furthermore, river shuttles integrated into the public transport network now allow for crossing the Garonne in seven minutes. Dedicated pontoons have been developed near the Cit\u00e9 du Vin, the Bien public, and the Ark\u00e9a Arena, offering organisers unprecedented river logistics, with events that can take place on multiple sites on both sides of the river.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"433\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/bien-public.jpg\" alt=\"Bien Public\" class=\"wp-image-221439\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/bien-public.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/bien-public-300x200-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/04\/bien-public-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Bien Public<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-parlons-engagement-durable-ou-en-etes-vous-sur-les-certifications-rse\">Let's talk about sustainable commitment. Where are you with CSR certifications?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. - <\/strong>We had set a target of 50% of eco-certified partners by the end of 2025. And at the start of 2026, we have achieved 52%, which is something to be proud of. This gives us real credibility with event organisers. With the Bordeaux Impact Full Events scheme, we support them in their responsible approach. Right from the specifications phase, our sales team provides them with practical tools to reduce the carbon footprint of their event, particularly in terms of catering. For example, we explain to them that switching to 25% of vegetarian dishes for a dinner for 200 people can represent a significant reduction in emissions. The way we look at things has changed radically in recent years. Seven or eight years ago, our restaurateurs and caterers were less comfortable with vegetarian offerings. Today, they offer a wealth of original creations. The organisers themselves have also changed: once very reticent, they are increasingly open to these formulas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-au-dela-de-la-restauration-comment-associez-vous-les-evenements-a-des-actions-solidaires\">Beyond the restoration, how do you link events to charitable actions?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A. D. -<\/strong> We have established a network of local associations with which we connect event organisers. Once a congress or convention is confirmed, our convention bureau offers the organiser partnerships that align with their values or those of their client. The idea is to enable the event to have a positive impact on the region, beyond its purely economic footprint.<\/p>","protected":false},"excerpt":{"rendered":"<p>Continuous dynamism, increased capacity, new hotels and event venues: Am\u00e9lie Dech\u00e9nais, director of the Bordeaux Convention Bureau, takes a comprehensive look at her destination.<\/p>","protected":false},"author":19,"featured_media":221425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,143],"tags":[135,1175,1229,1469,1501,1667],"type-darticle":[51,52],"n_magazine":[],"class_list":["post-220451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","category-interviews","tag-bordeaux","tag-lieux-evenementiels","tag-mice","tag-oenotourisme","tag-hotellerie-haut-de-gamme","tag-congres","type-darticle-interview","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A. 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