{"id":223885,"date":"2026-06-02T13:02:49","date_gmt":"2026-06-02T11:02:49","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=223885"},"modified":"2026-06-02T13:02:50","modified_gmt":"2026-06-02T11:02:50","slug":"hilton-marque-undergraduate-ambitions-motto","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hilton-marque-undergraduate-ambitions-motto","title":{"rendered":"Hilton: a new undergraduate brand and ambitions for Motto"},"content":{"rendered":"<p>Hilton is continuing its studies to expand its lifestyle hotel offering. Following the acquisition in 2024 of Graduate Hotels, located in or near American university campuses, the group has just given this brand a little sister: Undergraduate by Hilton. Positioned at the upper end of the mid-range segment, whereas its elder is more high-end, this new brand will also target demand in markets with a strong university component.<\/p>\n\n\n\n<p>Students and their families, alumni, supporters, business travellers, and conference attendees throughout the week: the group is experiencing sustained demand all year round. <em>related to campus visits, sports weekends and university events<\/em> \".<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-lounge-rendering.jpg\" alt=\"Undergraduate by Hilton Hotel Lobby Render\" class=\"wp-image-223893\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-lounge-rendering.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-lounge-rendering-300x169-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-lounge-rendering-18x10-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Undergraduate by Hilton Hotel Lobby Rendering<\/em><\/figcaption><\/figure>\n\n\n\n<p>With Undergraduate by Hilton, the group intends to respond with a good value-for-money offering and a contemporary concept.<em> rooted in the campus universe<\/em> Communal spaces acting as off-campus living areas, baristas for morning coffee and an evening cocktail programme, rooms designed as \"creative classrooms\" with modular layouts, a dedicated workspace, and practical storage: Undergraduate by Hilton hotels are part of this new generation of hotels tailored for student life. This trend isn't confined to the United States but is also materialising in Europe through projects by The Social Hub group \u2013 formerly Student Hotels \u2013 or the recent partnership of the Accor brand Jo&amp;Joe with Aken Ecosyst\u00e8mes for ten projects linked to \"hypercampuses\" in France.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/graduate-hotels-hilton-new-brand\/\" data-id=\"170103\">Also read: Hilton returns to university with Graduate Hotels<\/a><\/p><\/aside>\n\n\n\n<p>If the first opening is planned for 2027 for Undergraduate, Hilton envisages for its new brand long-term expansion potential of 400 to 500 hotels, whether through new builds or conversions of existing hotels. And this, while its older sister, Graduate by Hilton, has nearly 60 hotels under development in new university markets such as Syracuse, Savannah, Flagstaff, or Boulder. \u00ab<em> Undergraduate reflects the continued dynamic of our Lifestyle portfolio, which is one of the most dynamic areas of expansion for our group, with the ambition of reaching 700 Lifestyle hotels worldwide by 2028, including 60 openings this year. <\/em>\u00bb, said Chris Nassetta, CEO of Hilton.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-highlight-box\">\n<h3 class=\"wp-block-heading\" id=\"h-motto-by-hilton-se-prepare-a-tripler-son-portefeuille\">Motto by Hilton prepares to triple its portfolio<\/h3>\n\n\n\n<p>An approach to flexible design with modular room layouts and connecting room options, as well as lively common areas and attractive F&amp;B concepts, with a theme reflecting the spirit of the destination: the Motto by Hilton brand embodies another version of lifestyle, at affordable prices, within the American group's brand portfolio.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/motto-by-hilton-guadalajara-lobby.jpg\" alt=\"Motto by Hilton Guadalajara\" class=\"wp-image-223897\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/motto-by-hilton-guadalajara-lobby.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/motto-by-hilton-guadalajara-lobby-300x169-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/motto-by-hilton-guadalajara-lobby-18x10-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Motto by Hilton Guadalajara<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"366\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/motto-by-hilton-guadalajara-bunk-bed.jpg\" alt=\"Modular rooms\" class=\"wp-image-223899\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/motto-by-hilton-guadalajara-bunk-bed.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/motto-by-hilton-guadalajara-bunk-bed-300x169-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/motto-by-hilton-guadalajara-bunk-bed-18x10-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Modular rooms<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Launched in 2018, the brand made its grand debut in Washington in the summer of 2020, followed by Philadelphia and New York, before expanding to other destinations worldwide, such as Rotterdam and Lima. Today, the brand boasts 11 hotels globally and aims to triple its presence, with a pipeline of over 20 hotels. Paris is among the upcoming destinations, with Motto by Hilton expected in 2028 opposite Les Halles de la Villette. The hotel will feature 153 rooms and is being developed in partnership with Groupe Galia, with Studio Belem handling the architecture and Cigu\u00eb responsible for the interior design.<\/p>\n<p>\"<em>\u00a0Motto is investing in many new destinations and the pipeline is very exciting<\/em>, said Theodora De Souza, Motto by Hilton brand leader. <em>We launched Motto in Nashville early this year and opened our first hotel in Brazil with Motto Recife, just before Carnival. The next steps are Guadalajara and Shanghai. We are on track to triple our global footprint in the coming years.\u00a0<\/em>Regarding ongoing projects across three continents, Sydney, Budapest, Manchester and Indianapolis are also on the agenda for the coming years.<\/p>\n<p>\u00a0<\/p>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>Hilton is strengthening its lifestyle offering with a new brand, Undergraduate, designed for university campuses. In parallel, the Motto brand is taking off.<\/p>","protected":false},"author":19,"featured_media":223891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1575,1805,1499,1569],"type-darticle":[52],"n_magazine":[],"class_list":["post-223885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-lifestyle","tag-hilton","tag-hotels-daffaires","tag-hotellerie-economique","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hilton lance la nouvelle marque lifestyle Undergraduate<\/title>\n<meta name=\"description\" content=\"Une nouvelle marque, Undergraduate, adapt\u00e9e aux campus universitaires et une offre en croissance pour Motto ; le groupe Hilton renforce son offre lifestyle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/hilton-marque-undergraduate-ambitions-motto\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hilton : une nouvelle marque Undergraduate et des ambitions pour Motto\" \/>\n<meta property=\"og:description\" content=\"Une nouvelle marque, Undergraduate, adapt\u00e9e aux campus universitaires et une offre en croissance pour Motto ; le groupe Hilton renforce son offre lifestyle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/hilton-marque-undergraduate-ambitions-motto\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-02T11:02:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T11:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-front-desk-rende.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto\",\"name\":\"Hilton lance la nouvelle marque lifestyle Undergraduate\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-front-desk-rende.jpg\",\"datePublished\":\"2026-06-02T11:02:49+00:00\",\"dateModified\":\"2026-06-02T11:02:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"Une nouvelle marque, Undergraduate, adapt\u00e9e aux campus universitaires et une offre en croissance pour Motto ; le groupe Hilton renforce son offre lifestyle.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-front-desk-rende.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-front-desk-rende.jpg\",\"width\":650,\"height\":366,\"caption\":\"R\u00e9ception d'un h\u00f4tel Undergraduate by Hilton.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hilton : une nouvelle marque Undergraduate et des ambitions pour Motto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\",\"name\":\"Arnaud Deltenre\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hilton launches new lifestyle brand Undergraduate","description":"A new brand, Undergraduate, tailored for university campuses, and a growing offering for Motto; the Hilton group is strengthening its lifestyle offering.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/hilton-marque-undergraduate-ambitions-motto","og_locale":"en_GB","og_type":"article","og_title":"Hilton : une nouvelle marque Undergraduate et des ambitions pour Motto","og_description":"Une nouvelle marque, Undergraduate, adapt\u00e9e aux campus universitaires et une offre en croissance pour Motto ; le groupe Hilton renforce son offre lifestyle.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/hilton-marque-undergraduate-ambitions-motto","og_site_name":"Voyages d&#039;affaires","article_published_time":"2026-06-02T11:02:49+00:00","article_modified_time":"2026-06-02T11:02:50+00:00","og_image":[{"width":650,"height":366,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-front-desk-rende.jpg","type":"image\/jpeg"}],"author":"Arnaud Deltenre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arnaud Deltenre","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto","url":"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto","name":"Hilton launches new lifestyle brand Undergraduate","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-front-desk-rende.jpg","datePublished":"2026-06-02T11:02:49+00:00","dateModified":"2026-06-02T11:02:50+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f"},"description":"A new brand, Undergraduate, tailored for university campuses, and a growing offering for Motto; the Hilton group is strengthening its lifestyle offering.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-front-desk-rende.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/undergraduate-by-hilton-front-desk-rende.jpg","width":650,"height":366,"caption":"R\u00e9ception d'un h\u00f4tel Undergraduate by Hilton."},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/hilton-marque-undergraduate-ambitions-motto#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Hilton : une nouvelle marque Undergraduate et des ambitions pour Motto"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f","name":"Arnaud Deltenre","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/223885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=223885"}],"version-history":[{"count":7,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/223885\/revisions"}],"predecessor-version":[{"id":223911,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/223885\/revisions\/223911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/223891"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=223885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=223885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=223885"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=223885"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=223885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}