{"id":224121,"date":"2026-06-11T12:04:39","date_gmt":"2026-06-11T10:04:39","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=224121"},"modified":"2026-06-15T12:12:52","modified_gmt":"2026-06-15T10:12:52","slug":"world-cup-hoteliers-uncertainty","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/world-cup-hoteliers-uncertainty","title":{"rendered":"World Cup: Hoteliers out of play?"},"content":{"rendered":"

Same causes, same effects\u2026 Just as what happened during the Paris 2024 Olympics or the London Games, hoteliers' hopes for the World Cup could well be dashed, particularly in the business segment. Faced with soaring prices in anticipation of the event, combined with an increase in supply, demand is often lower than expected. \" Let's be honest \u2013 no one had FIFA World Cup 2026 in their 2023 risk register. They should have.<\/em> Summarise the latest report published at the end of May by FCM Consulting.<\/p>\n\n\n\n

According to the business travel specialist, hotel rates in US host cities are around 50% higher than in the same period last year. The trend is even more pronounced in Mexico and Canada, with average rate increases of +114% and +92%. Prices could even triple in a destination such as Vancouver! In addition to this overall rise throughout the event, FCM Consulting logically anticipates peaks on match days, with, for example, a further increase of 31% in US host cities.<\/p>\n\n\n\n

The result is that travel buyers who failed to plan ahead are more cautious than ever. And the expected occupancy rates are disappointing. The Mexican Hotel Association of Nuevo Le\u00f3n estimates, for example, that occupancy rates on match days in Monterrey are limited to 60 per cent, far short of initial targets.<\/p>\n\n\n\n