{"id":225791,"date":"2026-06-29T10:06:12","date_gmt":"2026-06-29T08:06:12","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=225791"},"modified":"2026-07-01T15:54:28","modified_gmt":"2026-07-01T13:54:28","slug":"barrier-mice-hotels","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/barrier-mice-hotels","title":{"rendered":"Barriere highlights MICE in its hotels"},"content":{"rendered":"<p>While Barri\u00e8re attracts a significant leisure clientele on weekends and during school holidays, the family group's 21 four-star and five-star establishments, both in France and internationally, are also a premier Mice destination due to their accommodation capacity, as well as their meeting and reception spaces or their dining venues... Not to mention the location of its hotels, which are key addresses in renowned seaside resorts, offering a \"safe place\" where everything can be done on foot.<\/p>\n\n\n\n<p>The group\u2019s main MICE destinations are the resorts in Deauville \u2013 with a total of 650 rooms across the Normandy, Royal and H\u00f4tel du Golf \u2013 in Cannes \u2013 550 rooms at the Majestic and the Gray d\u2019Albion \u2013 and in La Baule \u2013 318 rooms comprising the Royal, the Hermitage and the Castel Marie-Louise \u2013 as well as Le Touquet with the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/westminster-barrier-september\/\">Westminster <\/a>and its 104 rooms. Among all these establishments, the two Cannes hotels also benefit from the significant activity of the nearby Palais des Festivals and Congress Centre, while the H\u00f4tel Barri\u00e8re in Lille is very business-focused due to its proximity to the two SNCF train stations in the northern capital.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/la-baule-resort-barriere-mice\/\" data-id=\"188897\">Also to read: MICE in Olympic form at Resort Barri\u00e8re de la Baule<\/a><\/p><\/aside>\n\n\n\n<p>\" <em>While each hotel has its specificities, they all have dedicated spaces that allowed them to host some 3,700 events in 2025.<\/em>, says Pascaline de Labarthe, the Barri\u00e8re Group\u2019s MICE Director for France.<em> The group sizes are on average 70 people for formats of about 2 days\/1 night. Some establishments can be privatised in the low season.<\/em> In Deauville, Barri\u00e8re can organise events for up to 1,500 people and decorate the town in the company's colours.<em> We work two-thirds of the way directly with companies, but the proportion of bookings made through travel agencies is steadily increasing, particularly for major clients who often use both channels to organise their events.<\/em> \"she adds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-attentisme-a-l-approche-de-l-election-presidentielle\">Waiting game ahead of the presidential election?<\/h2>\n\n\n\n<p>The question of the budget is obviously important. <em>We are working with the agency or company to ensure the best possible event with the allocated budget.<\/em> \u201d, she says. Whilst MICE turnover has risen by 14% so far in 2026, the group nevertheless expects a certain degree of caution in 2027, until the presidential election, or even until the general election. To offset this potential slowdown in the French market, the group intends to focus more on the international market, which currently accounts for 20% of its clients, including those from the US, the UK, Switzerland and Scandinavia, amongst others\u2026 \u201c <em>The goal is to gain recognition in foreign markets. Barri\u00e8re is playing the card of historical addresses and the authenticity of an independent French group.<\/em> \", specifies Pascaline de Labarthe. Bleisure is also very common within hotels, with business clients extending their stays into the weekend with their families.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"488\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-majestic-cannes.jpg\" alt=\"H\u00f4tel le Majestic, in Cannes (c) S. Jaladis\" class=\"wp-image-225809\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-majestic-cannes.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-majestic-cannes-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-majestic-cannes-16x12-derived.jpg 16w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-majestic-cannes-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-majestic-cannes-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>H\u00f4tel le Majestic, in Cannes (c) S. Jaladis<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-barriere-enghien-les-bains-en-renovation\">Le Barri\u00e8re Enghien-les-Bains undergoing renovation<\/h2>\n\n\n\n<p>In comparison with its competitors, Barri\u00e8re highlights the \u20ac100 million it invests each year in the refurbishment and maintenance of its properties. Following on from Le Gray d\u2019Albion in Cannes, which is gradually modernising its rooms and facilities, the Grand H\u00f4tel in Enghien-les-Bains will close its doors on 20 July for two years to refurbish its 72 rooms and suites; however, its business centre will remain open, offering attractive daily rates. The Majestic in Cannes is expected to follow suit around 2029\u20132030. These works will help to enhance the hotels\u2019 sustainability credentials. The group is already ISO 20121-certified and has four Green Globe-certified properties: Fouquet\u2019s Courchevel, L\u2019Hermitage, the Majestic and Le Gray d\u2019Albion.<\/p>\n\n\n\n<p>The continuous barrier is also deploying its hotel brand Fouquet's internationally, with the opening of its first hotel in Greece, in Mykonos, on June 27th. It offers 60 suites and 3 villas. Portugal and Brazil are reportedly in the pipeline. Fouquet\u2019s Paris has just secured<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hotel-industry-six-new-palaces-france\/\"> The Palace distinction<\/a>. \" <em>It's a plus for some companies<\/em>, estimates Pascaline de Labarthe. <em>This values our expertise, the excellence of our service, and the quality of the customer experience. <\/em>\".<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"488\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-westmintser-le-touquet.jpg\" alt=\"H\u00f4tel Le Westminster, Le Touquet\" class=\"wp-image-225811\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-westmintser-le-touquet.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-westmintser-le-touquet-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-westmintser-le-touquet-16x12-derived.jpg 16w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-westmintser-le-touquet-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/06\/le-westmintser-le-touquet-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Hotel Le Westminster, Le Touquet (c) S. Jaladis<\/em><\/figcaption><\/figure>\n\n\n\n<p>To host events, the Champs-\u00c9lys\u00e9es establishment offers a boardroom (16 places), a historic salon (120 people), two restaurants in addition to the famous brasserie, bars, and a rooftop. Barri\u00e8re is also developing its food and beverage partnerships, such as the Ciro's restaurant, which is opening on the beach at L'Hermitage in La Baule (following Deauville and Cannes), or Loulou, created at the Courchevel establishment after acquiring a majority stake in this restaurant group in 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proposer-des-experiences-en-marge-des-evenements\">Offer experiences alongside events<\/h2>\n\n\n\n<p>When it comes to activities, hotels are committed to offering local experiences through their \"Moments Barri\u00e8re\" which highlight the unique features of each destination. The programme includes visits to the D-Day beaches or sulky rides in Deauville, a tour in a vintage car of the salt marshes near La Baule, an electric bike ride through the Alsatian vineyards near Ribeauvill\u00e9, an introduction to land sailing on the vast beach of Le Touquet, a sailing trip in the bay of Saint-Malo facing the Dinard hotel, a perfume-making workshop in Grasse in the hills above Cannes... <em>Our clients are looking for highlights outside of meetings<\/em> &quot;, says the head of MICE France. For those looking to enjoy a wellness break alongside an event, the venues also feature a spa, or even a thalassotherapy centre, as is the case in La Baule.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Barri\u00e8re group is re-emphasising the strengths of its resorts to support this events business, which contributes to filling its hotels during the week and outside of holiday periods.<\/p>","protected":false},"author":71,"featured_media":225807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1019,1229,1501],"type-darticle":[52],"n_magazine":[],"class_list":["post-225791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-france","tag-mice","tag-hotellerie-haut-de-gamme","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 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