{"id":225851,"date":"2026-06-29T18:36:40","date_gmt":"2026-06-29T16:36:40","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=225851"},"modified":"2026-06-29T18:36:40","modified_gmt":"2026-06-29T16:36:40","slug":"accor-dynamic-development-france","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/accor-dynamic-development-france","title":{"rendered":"Accor: openings multiplied in France in the first half"},"content":{"rendered":"

Yes, in the first half of last year, Accor added around twenty new hotels to its portfolio in France, but its momentum appears to have increased in the first six months of 2026. The French group has indeed announced nearly 40 openings for a first half deemed \" exceptional <\/em>\u00bb by Katell Bourgeois, VP Development France & Benelux for Premium, Midscale & Economy Brands, Accor. \u00ab The volume of openings we are observing today is a direct result of strong and regular signings, as well as the success of our conversion strategy. <\/em>she explained.<\/p>\n\n\n\n

The brands that focus on converting existing hotels, such as Handwritten Collection, Mercure, and greet, have confirmed their appeal to \" hotel owners wishing to join a powerful network while valuing their individuality<\/em> \", highlights Katell Bourgeois. For example, previously known as the Paris Boulogne hotel, this establishment came under Accor's control after renovation to become the Mercure Paris Boulogne \u2013 Pont de Saint Cloud, offering business travellers 75 rooms, a lounge bar with a terrace, as well as modular seminar rooms.<\/p>\n\n\n\n