{"id":225863,"date":"2026-06-30T11:01:50","date_gmt":"2026-06-30T09:01:50","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=225863"},"modified":"2026-07-01T15:01:27","modified_gmt":"2026-07-01T13:01:27","slug":"accor-loyalty-china-h-world","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/accor-fidelite-chine-h-world","title":{"rendered":"Accor renews its loyalty programme partnership with H World Group."},"content":{"rendered":"

Two hotel giants are strengthening their partnership by bringing their loyalty programmes closer. On one side, Accor, the seventh largest hotel group globally according to the latest ranking published by MKG, a leader in hotels in almost all global regions, with the exception of China and the United States. On the other, H World Group, the fourth largest group globally with over a million rooms, largely in China through its HanTing, JI, and Orange Hotel brands. This is despite the former Huazhu group having gained an international dimension by rebranding as H World in 2022, following the acquisition of German hotelier Deutsche Hospitality in 2019 and its flagship brands such as Steigenberger, InterCity, and Zleep.<\/p>\n\n\n\n

Together, Accor and H World Group have a combined total of nearly two million rooms and 430 million members across their loyalty programmes: 310 million for H Rewards and 120 million for ALL Accor. Together, they are set to open a new chapter in their strategic alliance, which began in 2014 with a master franchise agreement for the development in China of the Ibis, Ibis Styles, Novotel, Mercure and Grand Mercure in China, and Accor\u2019s acquisition of a 10% stake in the Chinese group\u2019s capital, which was gradually divested first in 2019, then in 2021 and finally in early 2023, for a cumulative value of 1.2 billion dollars, compared with an investment of less than 200 million dollars.<\/p>\n\n\n\n