{"id":226213,"date":"2026-07-06T12:57:37","date_gmt":"2026-07-06T10:57:37","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=226213"},"modified":"2026-07-06T17:28:16","modified_gmt":"2026-07-06T15:28:16","slug":"pullman-accor-interview","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/pullman-accor-interview","title":{"rendered":"Beno\u00eet Racle (Accor): \"Pullman, a brand that's going to take off\""},"content":{"rendered":"

Can you revisit the genesis of Pullman XChange, this concept of events that accompanies the brand's transformation?<\/h2>\n\n\n\n

Beno\u00eet Racle \u2013 <\/strong>Their purpose is to be able to take the time to ask questions, to have real conversations that go beyond small talk and allow us to think. Each time, participants leave with questions and reflections. To create this Pullman XChange concept, we approached the co-founders of The House of Beautiful Business three years ago, with whom we share the same philosophy, this notion of beauty that is essential in their eyes. It is with them that we design the global events, such as those organised in Dubai last year and then in Paris in June. Even though they are always by our side, each hotel can establish its own local partnerships, as was recently done at Pullman Riga and Pullman St Pancras in London. We ask all our establishments to organise four such events per year.<\/p>\n\n\n\n