{"id":226339,"date":"2026-07-07T11:56:52","date_gmt":"2026-07-07T09:56:52","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=226339"},"modified":"2026-07-07T11:56:53","modified_gmt":"2026-07-07T09:56:53","slug":"mice-cactus-chatgpt-reservation","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/mice-cactus-chatgpt-reservation","title":{"rendered":"MICE: Kactus arrives on ChatGPT"},"content":{"rendered":"<p>MICE \u2013 like so many other sectors of activity \u2013 has begun its transformation to embrace artificial intelligence. And as is often the case <strong>Kactus<\/strong> The French specialist is taking a leading position in this transformation, becoming the first European MICE player to be integrated into the OpenAI ecosystem, as announced on 7 July.<\/p>\n\n\n\n<p>Concr\u00e8tement, les utilisateurs vont pouvoir rechercher l\u2019espace \u00e9v\u00e9nementiel de leur prochain \u00e9v\u00e9nement directement depuis <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/ihg-chatgpt-agents-ai-choice\/\"><strong>ChatGPT<\/strong><\/a>And this by formulating their request in natural language, simply describing the format of the event, the number of participants expected, the desired location and atmosphere... and of course the budget constraints. The booking process is then finalised within the Kactus interface.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/exclusive-kactus-direct-connection\/\" data-id=\"215769\">Exclusive: Kactus unveils a brand new direct connection<\/a><\/p><\/aside>\n\n\n\n<p>Kactus' ambitions go further: \"By the end of 2026, this autonomous technology should enable companies to manage their entire event chain via a single conversational interface, from expressing the need to coordinating participants,\" indicates the platform's management.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p><em>radically simplify the experience through AI, enabling businesses to instantly access the most relevant venues, suppliers, and recommendations for their needs<\/em><\/p><cite>Arnaud Katz, CEO of Kactus<\/cite><\/blockquote><\/aside>\n\n\n\n<p>\" <em>Organising events remains a complex process today, requiring a great deal of research, communication, and decision-making.<\/em>\u00a0\u00bb analyse Arnaud Katz. The CEO of Kactus continues: \u00ab\u00a0<em>Our ambition is to radically simplify this experience through AI, enabling businesses to instantly access the most relevant venues, suppliers, and recommendations for their needs. This integration represents a key step in building conversational technology designed specifically for professional events.<\/em> \".<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mice-kactus-reservation-participant-management\/\" data-id=\"214895\">MICE: Kactus finally connects booking and participant management<\/a><\/p><\/aside>\n\n\n\n<p>These developments are not just about streamlining the booking process, which has long been a laborious one for MICE players. They must offer Kactus a decisive advantage in terms of data, to better anticipate trends. This is because the platform will thus be able to decipher companies' practices in expressing their needs through each query via ChatGPT. And identify, for example, the criteria that emerge spontaneously during the search, or the trade-offs naturally made by each user. This will allow them to get ahead of other MICE tools, as Kactus's managers are delighted to say: \"\u00a0<em>Where much of the market is still experimenting with isolated features, Kactus is choosing to industrialise these uses now in order to build a lasting advantage in data, user behaviour, and future MICE standards.<\/em>\u00a0\".<\/p>\n\n\n\n<aside class=\"wp-block-varenne-highlight-box\">\n<h3 class=\"wp-block-heading\" id=\"h-kactus-ia-quelques-chiffres\">Kaktus, AI: A Few Figures<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50,000 service providers and locations registered in 15 European countries<\/li>\n\n\n\n<li>25 % of the 3,500 monthly transactions are booked via proposals generated entirely by AI, without any human intervention<\/li>\n\n\n\n<li>Over 1,000 quotes processed automatically every day thanks to AI recognition.<\/li>\n\n\n\n<li>One in two projects no longer requires any manual action.<\/li>\n<\/ul>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>Kactus is strengthening its position in the AI sector by integrating the OpenAI ecosystem. This is a first for the MICE market in Europe.<\/p>","protected":false},"author":17,"featured_media":226345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[1229,1903,2297],"type-darticle":[52],"n_magazine":[],"class_list":["post-226339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","tag-mice","tag-intelligence-artificielle","tag-france-meetings","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kactus et OpenAI : une premi\u00e8re en Europe<\/title>\n<meta name=\"description\" content=\"Kactus monte en puissance sur le dossier de l\u2019IA en int\u00e9grant l&#039;\u00e9cosyst\u00e8me OpenAI. Une premi\u00e8re sur le march\u00e9 du MICE en Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/mice-cactus-chatgpt-reservation\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MICE : Kactus d\u00e9barque sur ChatGPT\" \/>\n<meta property=\"og:description\" content=\"Kactus monte en puissance sur le dossier de l\u2019IA en int\u00e9grant l&#039;\u00e9cosyst\u00e8me OpenAI. 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