{"id":226391,"date":"2026-07-08T10:11:41","date_gmt":"2026-07-08T08:11:41","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=226391"},"modified":"2026-07-08T10:14:09","modified_gmt":"2026-07-08T08:14:09","slug":"tgv-lyria-fidelite-4-tiers","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/tgv-lyria-fidelite-4-tiers","title":{"rendered":"TGV Lyria reinvents its loyalty programme with 4 tiers"},"content":{"rendered":"

Following its new First Signature in 2025, TGV Lyria has just implemented a loyalty program based on the annual spending of a business traveller or a company with the Franco-Swiss rail operator, a subsidiary of SNCF. The system is thus based on 4 different tiers according to total expenditure, with theoretically increasing benefits for each level.<\/p>\n\n\n\n

After a quick online registration, professional clients become members of the TGV Lyria Business programme, which grants them little extras such as receiving the TGV Lyria Business newsletter, discounts at Geneva's Bloody Bar<\/p>\n\n\n\n