{"id":226561,"date":"2026-07-13T10:16:12","date_gmt":"2026-07-13T08:16:12","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=226561"},"modified":"2026-07-13T10:57:11","modified_gmt":"2026-07-13T08:57:11","slug":"fairmont-couplet-centennial-mark","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/fairmont-couplet-centennial-mark","title":{"rendered":"Fairmont: a refresh for a century-old brand"},"content":{"rendered":"

The observation was similar, their trajectory identical. Brands like Sofitel and Fairmont needed to give their networks a refresh to engage a new dynamic and reaffirm the standing of their hotels. Hence a wave of renovations to proudly uphold, at Sofitel, the idea of refined French luxury, embodied notably by a transformed Sofitel New York. As for Fairmont, it's about extending the legacy of a century-old brand \u2013 and soon a centenary in number of hotels \u2013 which firmly intends to continue to \"make the exceptional happen\", as its new signature highlights.<\/p>\n\n\n\n

Joining the Accor fold in 2016, at the same time as Raffles, the Canadian-origin brand initiated the French group's expansion in luxury hospitality with its impressive portfolio of renowned establishments. The Savoy in London, The Plaza in New York, the Fairmont San Francisco where the UN Charter was signed, and the Montreal establishment made famous by John Lennon and Yoko Ono's \"bed-in for peace\": these legendary hotels have more recently been complemented by more contemporary openings, gazing out at the skylines of Tokyo, Dubai, or Doha.<\/p>\n\n\n\n