{"id":227073,"date":"2026-07-22T14:48:21","date_gmt":"2026-07-22T12:48:21","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=227073"},"modified":"2026-07-22T14:48:21","modified_gmt":"2026-07-22T12:48:21","slug":"best-western-dynamic-first-half-year","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/best-western-dynamic-first-half-year","title":{"rendered":"Best Western: confirmed dynamism in the first half"},"content":{"rendered":"

\" We anticipate an unprecedented rate of openings for 2026, likely exceeding thirty establishments.<\/em> \u00bb : In an interview with our website last March, Olivier Cohn, the general director of Best Western France, anticipated sustained development for his network. The momentum is confirmed with 12 additional establishments, adding over 600 rooms during the first half of 2026.<\/p>\n\n\n\n

The territorial network of Best Western has been strengthened in several key regions, including diverse destinations, from tourist areas to business metropolises. This has been achieved by leveraging its brand portfolio, with Best Western itself seeing six openings, in addition to one opening each for Best Western Plus, BW Premier Collection, and BW Signature Collection. In parallel, the expansion of the economy brand Sure is confirmed with two new establishments for Sure Hotel by Best Western and a new Sure Hotel Collection.<\/p>\n\n\n\n

\n
\"Best
Best Western Clermont-Ferrand Centre<\/figcaption><\/figure>\n\n\n\n
\"Sure
Sure Hotel by Best Western Angers Sud<\/figcaption><\/figure>\n<\/figure>\n\n\n\n