{"id":230095,"date":"2026-09-28T11:12:58","date_gmt":"2026-09-28T09:12:58","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=230095"},"modified":"2026-09-28T11:12:59","modified_gmt":"2026-09-28T09:12:59","slug":"geoffrey-carrage-interview-with-finnair","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/geoffrey-carrage-finnair-interview","title":{"rendered":"Geoffrey Carrage, Finnair: \u00abwe have been developing a resilience concept for several years.\u00bb."},"content":{"rendered":"<p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-finnair-semble-mieux-resister-que-d-autres-compagnies-aux-crises-actuelles-comment-expliquez-vous-cette-resilience\"><strong>Finnair seems to be better able to withstand the current crises than other airlines. How do you explain this resilience?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> We are used to crises at Finnair. For several years, and even for a decade, we have developed a resilience concept, perhaps more so than other companies on the market, by immediately adapting our strategy to the economic or geopolitical environment. We have indeed achieved a very good first half of the year, with 1.7 billion euros in revenue, up 14%. This performance is explained by several factors, including growth across all our networks. Asia in particular contributed to this growth, as did Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-la-forte-perturbation-du-trafic-dans-le-golfe-a-t-elle-finalement-favorise-finnair-notamment-sur-l-asie\"><strong>Has the heavy disruption to traffic in the Gulf ultimately benefited Finnair, especially in Asia?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> I don\u2019t know if we can talk about winners and losers. History teaches us that nothing is ever linear. There has indeed been a shift towards certain European carriers. Finnair, in particular, enjoys a reputation as a safe airline operating secure air routes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We use the polar routes especially on some destinations such as the United States and Japan. Finnair had already been the first European airline to connect Japan and Europe without a stop in the 1980s using these routes. The history is repeating itself today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, we are adapting to the new geopolitical environment, especially since the closure of the Russian airspace. Since 2022, Finnair has had to rethink its network and rebalance its operations, with the opening of new destinations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is the current weight of Asia, your historical asset, in your business?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> Asia is doing very well. We have seen new flows of travelers and continue to record strong growth in these markets. In August, we transported approximately 146,000 passengers across Asia, for a total of 1.126 million passengers. This represents approximately 13% market share. However, Europe remains our most important market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does Southern Europe play a growing role in your strategy?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> South Europe is indeed one of our important development axes. We have opened several destinations, including Valencia in Spain, Catania, Florence and Turin in Italy, as well as Thessaloniki in Greece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We evaluate the markets as a whole, both in terms of traffic to Finland and in terms of flows to the other destinations of our network. Our approach is quite agile and is based on a strategy defined until 2029. It is based on disciplined and reasonable growth, with an objective of approximately 4% annual growth in passenger numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This includes the development of our regional network. It is reflected in a March 2019 order from Embraer that will enable the supply of new entry points in Europe and strengthen the Helsinki hub. We have also announced an order for 12 Airbus A320 aircraft, which will notably allow the gradual replacement of some older A319 and A320 aircraft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How is the traffic between Europe and the United States evolving?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> We have seen a decline in the first months of 2026, but we have been observing a recovery since then. The business travel market is particularly strong on transatlantic routes. The decline is more related to leisure travel than business travel. Our traffic is relatively balanced between inbound and outbound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our joint business with British Airways and American Airlines is also an important element. It allows us to expand our network in the United States and to share costs and revenues as part of this alliance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does the geopolitical situation in northern Europe affect demand for Finland and the Baltic countries?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> We are seeing a very dynamic European traffic today. The destination Finland is growing, both in the business and leisure segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is genuine market resilience. SMEs and institutional investors, in particular, continue to travel extensively. The market has also adapted to this new reality, which we have integrated into our network as early as 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Are the risks associated with drones and cyber-attacks now integrated into your operations management?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> This risk is now being taken into account. Finnair and Finavia, the airport operator, are working together to limit any possible disruptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finnair puts safety first and adapts its network and operations very agilely in order to be able to quickly make the necessary decisions in the event of a situation that could disrupt operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are the main new features of your winter program?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> The most emblematic novelty will be<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/finnair-australia-melbourne-autumn\/\"> The opening of Melbourne<\/a> Starting at the end of October, via Bangkok. This will be a daily flight, operated on an annual basis. It is a real logistical challenge since three aircraft will be deployed to ensure rotation. An Airbus A350 is also expected to join our fleet in November and will contribute to supporting this new route.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will also open Krabi, in Thailand, with two weekly flights. Phuket will have up to five weekly frequencies and Bangkok up to three daily flights. In North America, we will also continue to develop Toronto, which we launched this year, with an expanded seasonality next year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What new developments are taking place in the French market?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> We have increased our offering from France by about 5% this year. Between Paris and Helsinki, we maintain four daily flights, spread throughout the day. This flexibility meets the needs of business travel, with the possibility of leaving early and returning late.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are also present in Nice daily during the summer season and between two and three times a week in the winter. We are always evaluating the possibilities in other French cities, but I have no announcements to make today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finnair had reduced its service offering after the financial crisis. Are you now returning to a more traditional product of a legacy airline?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> We have returned to an offering of services that better matches what one can expect from a legacy company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our satisfaction rate, measured by the Net Promoter Score, is currently 42, which compares very well with that of our competitors. Our cabin crew are also very positively evaluated in surveys conducted with our passengers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our current strategy is based primarily on our fare plans. We want to offer different price levels so that each category of travelers can find an offer that meets their needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fare families include various benefits, such as cabin baggage, checked baggage, and other services. The goal is for the customer to know from the outset which benefits are included in their fare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is Finnair also strengthening its Finnish identity in the on-board experience?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> The company is repositioning itself more around its Finnish identity. Previously, we had a more Nordic-focused approach. We will now put more emphasis on Finnair\u2019s \u00abFinnishness\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is gradually reflected in several elements of the service. We have worked, in particular, on the music, with a work created with the Helsinki Symphony Orchestra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are also integrating more local cuisine. The blueberry juice, for example, has been a Finnair signature for many years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is Finnair also developing its offer for businesses?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Geoffrey Carrage-<\/strong> We have a product called Finnair for Business, aimed at companies of all profiles. It offers discounts on the Flex and PrioFlex fare families, among other benefits. Companies also benefit from priority for passengers in case of disruption, as well as Fast Track at the airport, priority at check-in and boarding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program also allows companies to contribute to our SAF program. Several large companies are already participating in the program and we are very satisfied with the adoption results in France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The product is available through various distribution channels, including the Finnair platform for businesses, travel agencies, and the EDIFACT and NDC systems.<\/p>\n\n\n\n<table style=\"border-collapse: collapse;width: 100%\">\n<tbody>\n<tr>\n<td style=\"width: 100%\">\n<h3>The 2027 summer season will result in an increase in capacity in Japan<\/h3>\n<p>Building on its momentum in Asia, Finnair will launch a third daily flight to Tokyo for the high summer season. The carrier will thus offer a further daily rotation to Tokyo Narita Airport from May 12 to August 14, in addition to the two daily flights operated year-round on the other Japanese airport of Tokyo-Haneda. Flight AY71 will depart Helsinki at 12:20 for an arrival in Tokyo-Narita at 7:15 the next day; the return flight AY72 will take off from Narita at 8:55 and land in Helsinki at 15:35. With facilitated connections throughout Europe.\u00a0<\/p>\n<p>The Finnair program for Japan will thus include up to 32 weekly flights in the heart of the summer with daily flights to Tokyo Haneda and Narita, Osaka-Kansai, and Nagoya.\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>Geoffrey Carrage, Regional Manager Southern Europe, Finnair explains how the crises the company has faced since 2020 have ultimately built its resilience in a series of difficult circumstances. <\/p>","protected":false},"author":21,"featured_media":230129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,147],"tags":[1015,1157,2477],"type-darticle":[51,52],"n_magazine":[],"class_list":["post-230095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","category-decideurs","tag-asie","tag-japon","tag-finlande","type-darticle-interview","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Finnair prosp\u00e8re en raison de sa r\u00e9silience aux crises<\/title>\n<meta name=\"description\" content=\"Finnair para\u00eet moins affect\u00e9 que d&#039;autres transporteurs europ\u00e9ens par la situation g\u00e9opolitique et \u00e9conomique en raison de sa 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