{"id":230137,"date":"2026-09-29T12:57:36","date_gmt":"2026-09-29T10:57:36","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=230137"},"modified":"2026-09-29T14:48:14","modified_gmt":"2026-09-29T12:48:14","slug":"mice-morocco-expanded-its-playing-field","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/mice-maroc-elargit-terrain-jeu","title":{"rendered":"MICE: Morocco expands its playing field and strengthens its collective"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Four years before the start of the tournament, it is difficult for the teams that will participate in the next FIFA World Cup to set performance goals. The Moroccan National Office for Tourism, on the other hand, does not hide its ambitions. Namely, to exceed 26 million tourists by 2030, compared to nearly 20 million in 2025. And to capitalize on this momentum to grow even bigger, reaching the 40 million mark in the more or less long term.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faced with these challenges, the Kingdom\u2019s authorities intend to capitalize on the impact of the World Cup. In terms of both global visibility and the modernization of the infrastructure that usually accompanies such events. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/reportage-monterrey-where-industry-meets-the-round-ball\/\" data-type=\"post\" data-id=\"224015\">the organization of such an event<\/a>. In the margins of <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/iftm-uzbekistan-business-records-club\/\" data-type=\"post\" data-id=\"224749\">exhibition <strong>IFTM<\/strong><\/a>, The officials of the\u2019<strong>ONMT<\/strong> They therefore invited the press to Paris, in the refined setting of the Bristol hotel, to affirm their ambitions and clarify their roadmap.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-quote\"><blockquote><p><em>Airports constitute the primary infrastructure for tourism. Their capacity will double by 2030.<\/em><\/p><\/blockquote><\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">To open the Kingdom\u2019s doors to international customers on a grand scale, the airports are undergoing modernization.\u00ab <em>Airports constitute the primary infrastructure for tourism. Their capacity will double by 2030.<\/em> \u00bb Achraf Fayda warns. The general director of the Moroccan National Office of Tourism (ONMT) specifies: \u00ab\u00a0<em>We were at 32 million passengers in 2024, 36 million in 2025. By 2030, the airports in Morocco will be able to accommodate 75 million passengers<\/em>\u00a0\".<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"414\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/08\/marrakech-aeroport-b.jpg\" alt=\"Marrakech airport\" class=\"wp-image-227839\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/08\/marrakech-aeroport-b.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/08\/marrakech-aeroport-b-300x191-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/08\/marrakech-aeroport-b-18x12-derived.jpg 18w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Marrakech airport<\/em> <em>(FG)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/morocco-pax-digital-check-in\/\" data-id=\"227837\">Morocco (finally) switches to the digital boarding pass<\/a><\/p><\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">The rail line is also one of the major infrastructure projects poised to transform mobility in Morocco. The high-speed line <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/morocco-tgv-order-casablanca-marrakech\/\" data-type=\"post\" data-id=\"196445\">Tangier-Rabat-Casablanca<\/a> It will thus be extended to Marrakech by 2029.\u00ab&nbsp;<em>The high-speed train is a beautiful project, a beautiful product, which has made it possible to connect Tangier with Rabat and Casablanca.&nbsp;<\/em>\u00bbReminds Achraf Fayda.\u00ab&nbsp;<em>A project underway, which will be inaugurated in 2029, will extend the line to Marrakech. Travelers will be able to arrive in Tangier and take the TGV for two and a half hours to find themselves in Marrakech, or vice versa: land in Marrakech and head north. This high-speed train will allow us to further accelerate mobility within the country.<\/em>&nbsp;\". <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"393\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/04\/alstom-avelia-horizon.jpg\" alt=\"Alstom&#039;s TGV Avelia Horizon, ordered by Morocco.\" class=\"wp-image-196455\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/04\/alstom-avelia-horizon.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2025\/04\/alstom-avelia-horizon-300x168-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\"><em>The Alstom TGV Avelia Horizon, ordered by Morocco (DR)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The new railway network is also intended to contribute to one of the Kingdom\u2019s major projects for the months and years to come: the decentralization of tourism, as evidenced by the Director General of the ONMT.\u00ab\u00a0<em>This responds to a strategic priority for us: regional development. The development of the destination <strong>Morocco <\/strong>It will inevitably involve the development of all the regions, and not just of one or two that play the predominant role they have today.<\/em>\u00a0\u00bb. The evolution of air connectivity also contributes to this desire.\u00ab\u00a0<em>Historically, we were very focused on the major French airports.\u00a0<\/em>\u00bbNote Mr. Fayda.\".<em> Today, we are developing other regions: Nantes, Lille, Bordeaux, Nice, Brest, Strasbourg... We are truly expanding our network, because we are convinced that through this point-to-point development from the regional airports, we can serve not only Marrakech, Agadir and Casablanca, but also Tangier, F\u00e8s, Dakhla, and so on.<\/em>\u00a0\".<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/new-flights-france-morocco\/\" data-id=\"222787\">New flights are taking off between France and Morocco<\/a><\/p><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"490\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/pullman-casablanca-bouskoura.jpg\" alt=\"Future Pullman Casablanca Bouskoura (c) BFO Partners - ATP Architectes (Abdou Lahlou)\" class=\"wp-image-218241\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/pullman-casablanca-bouskoura.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/pullman-casablanca-bouskoura-300x226-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/pullman-casablanca-bouskoura-16x12-derived.jpg 16w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/03\/pullman-casablanca-bouskoura-80x60-derived.jpg 80w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Future Pullman Casablanca Bouskoura (c) BFO Partners - ATP Architectes (Abdou Lahlou)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As for accommodation, in the coming years the capacity will increase from 300,000 beds to 360,000 by 2030. This is a relatively limited increase, but should be enough to meet the Kingdom\u2019s ambitions:\u00ab\u00a0<em>We are very confident about Morocco\u2019s ability to host 26 million tourists, and even beyond that. Because today, with 300,000 beds, we are barely at an occupancy rate of 52 %. We could therefore receive twice as many tourists over the current capacity.<\/em>\u00a0\u00bbAchraf Fayda analyses. The director of the ONMT welcomes the diversification of hotel groups investing in Morocco: \u00ab\u00a0<em>We have seen both an acceleration in the investment activity of historical types of investors. <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/pullman-golf-casablanca\/\" data-type=\"post\" data-id=\"218235\"><strong>Accor<\/strong><\/a>, an increase in investors who did not have a large footprint, such as American groups, and new entrants such as Asians, Egyptians and investors from the Middle East<\/em>\u00a0\".<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/mazagan-destination-mice-casablanca\/\" data-id=\"210039\">Mazagan asserts itself as the MICE destination at the gateway to Casablanca<\/a><\/p><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"429\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/09\/maroc-iftm-26-1.jpg\" alt=\"Morocco\" class=\"wp-image-230243\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/09\/maroc-iftm-26-1.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/09\/maroc-iftm-26-1-300x198.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/09\/maroc-iftm-26-1-18x12.jpg 18w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/09\/maroc-iftm-26-1-242x160.jpg 242w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Morocco's stand at the IFTM 2026 fair<\/em> <em>(FG)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In the short term, the <strong>Morocco <\/strong>It is eyeing the rise in popularity of the leisure clientele. However, several projects are expected to attract the favor of the MICE segment and business travelers in general. Here again, the goal is to decentralize, while <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/casablanca-best-decision-after-the-meeting\/\" data-type=\"post\" data-id=\"222513\">Casablanca <\/a><\/strong>concentrates the vast majority of business flows.\u00ab&nbsp;<em>Today, economic development is evolving. Emerging poles are emerging, such as Tangier, with Tangier Med and the Tanger Free Zone. Tangier is therefore becoming the second major pole. A pole in the south is also emerging: Dakhla, with its new large port and its accelerated investment plan. These will, I would say, be the three major poles to attract travelers who come for meetings.<\/em>&nbsp;\". <\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/marrakech-carrefour-mice-marocain\/\" data-id=\"207799\">Marrakech, the crossroads of Moroccan MICE<\/a><\/p><\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">On the more specific MICE sector, the destination is busy. This is evidenced by the project to develop the facilities. <em>ad hoc<\/em> To structure the offer, in this case a network of Convention Bureaus that should become more dense in the near future. As for the MICE infrastructure, the organization of the World Cup will not particularly benefit the Moroccan offer. However, the Director General of the ONMT confirms that projects are under consideration. Three destinations are vying to host a new congress palace. Marrakech is bidding for a second center, and Casablanca and Rabat are also involved. But Achraf Fayda emphasizes from the outset: \u00ab\u00a0<em>Perhaps all three of them can be realized, or one, or two\u2026 I\u2019m talking about projects that are under consideration. I don\u2019t want to make false announcements like \u00abwe\u2019re going to do this.\u00bb These are projects in the planning phase. We don\u2019t know yet. In any case, all three cities have positioned themselves to obtain an exhibition park and a convention center. For organizing events of major scale, it\u2019s actually more of an exhibition park than a convention center.<\/em>\u00a0\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For now, the priority remains, of course, the preparation for the World Championships: \u00ab&nbsp;<em>We must succeed in the World Cup. It\u2019s a big project. I\u2019m probably not the best person to say whether there will be a congress palace before 2030 or not. But given the momentum, I think the priority is first and foremost to ensure a great success for the World Cup.<\/em>&nbsp;\u00bbsummarizes Mr. Fayda.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/marrakech-return-scene-mice\/\" data-id=\"162027\">Marrakech is back to conquering travellers and major events<\/a><\/p><\/aside>","protected":false},"excerpt":{"rendered":"<p>Morocco is preparing to host the 2030 World Cup, with legitimate ambitions regarding its tourist appeal. The event is expected to leave an extremely strategic legacy in terms of infrastructure.<\/p>","protected":false},"author":17,"featured_media":230141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[1007,1009,1011,1229,2401],"type-darticle":[52],"n_magazine":[],"class_list":["post-230137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","tag-casablanca","tag-maroc","tag-afrique","tag-mice","tag-sport","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le Maroc \u00e9largit son terrain de jeu et renforce son collectif<\/title>\n<meta name=\"description\" content=\"Le Maroc se pr\u00e9pare \u00e0 accueillir la Coupe du Monde 2030, et 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