{"id":230301,"date":"2026-09-30T16:12:35","date_gmt":"2026-09-30T14:12:35","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=230301"},"modified":"2026-09-30T16:12:36","modified_gmt":"2026-09-30T14:12:36","slug":"the-original-mice-plan-strategically","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/the-originals-mice-plan-strategique","title":{"rendered":"The Originals Hotels: MICE growth and new strategic plan"},"content":{"rendered":"

At the dawn of its 60th anniversary, which will be celebrated in 2027, the cooperative The Originals Hotels is announcing its new ambitions. Having become chairman of the board last July, Gilles-Maurice Bella\u00efche has set a goal for this network of 300 establishments \u2013 \u00ab Taking a new step<\/em> \u00bb\u2013 through a strategic plan with a horizon of 2031.<\/p>\n\n\n\n

\" In 1967, independent hoteliers realized that it was in their best interest to come together to be stronger as a group.<\/em>, recalled the new president of the cooperative. Sixty years later, this idea seems surprisingly relevant to me. The sector has become more concentrated, technologies have become more complex, distribution has undergone profound transformation, and the necessary investments are greater. Yet our customers remain deeply committed to the diversity, personality, and cooperative model of independent hospitality. Our responsibility is therefore to give this independent hospitality the means to continue to grow. <\/em>\"<\/p>\n\n\n\n

In this context, The Originals is taking the leap into AI by continuing its GEO strategy, launched more than six months ago, to enrich hotel listings and destination pages and adapt these content to conversational search engines. To meet demand, especially from companies and their employees, the cooperative will also continue its CSR policy with the goal of having 100 hotels certified as Clef Verte or \u00c9colabel this year, in addition to engaging its network around its own self-evaluation tool, Mon \u00c9val RSE.<\/p>\n\n\n\n

In parallel, The Originals Hotels will continue to develop its entities, such as its purchasing center The Originals Shop or its subsidiary The Originals Expert, launched last year and which supports hoteliers in operating their establishments through management mandates, already numbering five, while six other projects are underway and more than 25 studies have been completed. And this, in addition to a new entity, The Originals Invest, focused on investment, development and transmission issues, whose action is based on three pillars: the establishment of Clubs Deals, the creation of a land plot with a public partner and a solidarity fund.<\/p>\n\n\n\n