{"id":230405,"date":"2026-10-01T13:45:18","date_gmt":"2026-10-01T11:45:18","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=230405"},"modified":"2026-10-01T13:49:55","modified_gmt":"2026-10-01T11:49:55","slug":"naboo-singapore-australia","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/naboo-singapour-australie","title":{"rendered":"Heading to the Asia-Pacific region for Naboo"},"content":{"rendered":"

The international dimension of Naboo is expanding. After setting up offices in the United States and Canada last year to conquer America, the MICE booking technology platform is turning its attention to the East by launching its operations in Singapore and Australia.<\/p>\n\n\n\n

While Arkema, Veolia and AXA are the clients of the \u00abscale-up\u00bb, this expansion is driven by their desire to cover all their events worldwide, and therefore their needs in these two countries, and more broadly in Asia. But, in parallel, Naboo also has views on the demand from local companies and regional headquarters of global groups established in these dynamic markets; MICE has seen growth of +35 % in 2025 in Singapore, to a volume of \u20ac1.6 billion, while it stands at nearly \u20ac10 billion in Australia.<\/p>\n\n\n\n

On the one hand, a mature market, Australia, with strong domestic activity and demand for seminars, incentives and employee events; and on the other hand, a market with few specialized players in Meeting & Events, Naboo has found a favorable terrain for its development. Not without having to adapt its offering to local specifics, whether it be the ecosystems of providers, purchasing habits or the typology of events.<\/p>\n\n\n\n