{"id":231101,"date":"2026-10-14T16:20:05","date_gmt":"2026-10-14T14:20:05","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=231101"},"modified":"2026-10-14T16:20:07","modified_gmt":"2026-10-14T14:20:07","slug":"accor-program-all-stays-longer","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/accor-programme-all-stay-more","title":{"rendered":"Accor reinvents its ALL program around disconnection and emotion"},"content":{"rendered":"

Always more. Six years after the launch of its ALL program, based on a platform combining booking and loyalty, Accor is evolving its message by giving ALL a new signature: \u00abStay for more\u00bb. With more than 120 million customers as members, the ALL program is embarking on a new chapter by moving away from the transactional relationship to meet the primary expectations of travelers accustomed to visiting the group\u2019s hotels throughout the year.<\/p>\n\n\n\n

This evolution is based, in particular, on a study conducted by Opinion Way among 7,000 travelers, also divided between France and the United Kingdom, the United States and Brazil, China, India and the Middle East. The results show that, although expectations naturally revolve around the leisure dimension, they also reflect the hectic daily lives of professionals and their desire to let go and relax for a weekend or a well-deserved vacation.<\/p>\n\n\n\n

The need for a break, the first trigger for travel<\/h2>\n\n\n\n

More than discovering new horizons or new destinations, the need for a break after a busy work period is the primary trigger for the desire to travel for 43 % of the respondents.\u00ab All the markers in our questions point in that direction: I was going through a stressful period, I needed to take a step back, I felt trapped in my routine. There is really a need to get out of the pressure of everyday life.<\/em> \u00bbThis is a very important result,\" notes Clara de Pirey, director of the Luxury division at the NellyRodi firm, who drew the lessons from this survey.<\/p>\n\n\n\n

To alleviate the mental burden, 21 % of the travelers surveyed place total disconnection among the most anticipated benefits of loyalty, and 33 % believe that a wellness experience can truly rejuvenate holidays. All of this adds up to the cherished moments spent with loved ones and the memories that beautiful trips can create.<\/p>\n\n\n\n

\" Making life more meaningful for our members<\/em> \u00bbSt\u00e9phanie Gabriel, marketing and sponsorship director at All Accor, explains the underlying philosophy behind the \u00abStay for more\u00bb signature change:\u00ab Points are obviously very important; they are the foundation of the program. But we are now observing the transition from a transactional value to an emotional value.<\/em>, \"She remarks,\" she notes. And within this framework, it is obviously important to have members who adhere to our program. But even more important: to be proud of being part of it.<\/em> \".<\/p>\n\n\n\n