{"id":231505,"date":"2026-10-22T12:12:55","date_gmt":"2026-10-22T10:12:55","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=231505"},"modified":"2026-10-22T12:18:02","modified_gmt":"2026-10-22T10:18:02","slug":"euro-fair-statistics-card-for-european-salons","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/euro-fair-statistics-carte-salons-europe","title":{"rendered":"Euro Fair Statistics: the new map of trade fairs in Europe"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The UFI, the global association of the exhibition industry, publishes its annual Euro Fair Statistics report. It covers 1,758 exhibitions held in 2025 in 13 countries. These events brought together 503,552 exhibitors and 49.9 million visits over 19.4 million m\u00b2 leased space. Ten national organizations certified the data, sourced from 735 organizers. The UFI thus estimates that they represent approximately 50% % of the European market, in terms of net leased space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, 38 % of the salons are aimed at professional professionals only, 21 % at the general public, and 41 % at both audiences. The association had already published its global barometer of the sector at the beginning of the year, marked by the growth and adoption of AI.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/ufi-barometer-trade-shows-digital\/\" data-id=\"216195\">UFI barometer: trade shows in the age of AI<\/a><\/p><\/aside>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"432\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/10\/euro-fair-statistics.jpg\" alt=\"\" class=\"wp-image-231513\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/10\/euro-fair-statistics.jpg 650w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/10\/euro-fair-statistics-300x199.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/10\/euro-fair-statistics-18x12.jpg 18w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/10\/euro-fair-statistics-240x160.jpg 240w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>\n\n\n<h2 id=\"h-l-espagne-et-la-turquie-en-tete-l-allemagne-pour-les-surfaces\" class=\"wp-block-heading\">Spain and Turkey lead, Germany for the acreage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spain has the most certified halls (456, of which 28 are hybrids), ahead of Turkey (455), Italy (263), the Netherlands (201), Germany (130) and Poland (108). On the other hand, Germany hosts the largest exhibition areas: Bauma in Munich (420,107 m\u00b2), Agritechnica in Hanover (229,886 m\u00b2) and K in D\u00fcsseldorf (176,624 m\u00b2). In terms of sectors, leisure takes up 14 % of the leased area, ahead of agriculture (13 %) and agro-food-h\u00f4tellerie (12 %). Travel accounts for 3 %, with 43 halls and 532,243 m\u00b2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ITB Berlin took up 78,892 m\u00b2. The event brought together 5,680 exhibitors, including 5,074 foreigners, and 58,232 visitors, including 37,058 international visitors. FITUR in Madrid is a hybrid event: 79,271 m\u00b2 and 168,089 visitors, including 60,321 online. For MICE, the IBTM World in Barcelona reported 35,000 m\u00b2, 1,350 exhibitors and 12,000 visitors, including 8,500 international visitors. Finally, TTG Travel Experience in Rimini recorded 41,371 visits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It should be noted that the definitions of exhibitor and visitor vary from one country to another. That is why the UFI \u00ab <em>considers that the audit must, as far as possible, be carried out in a uniform manner in order to make the figures comparable<\/em> \u00bb. France is not included in this edition's panel.\". <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For organizers, exhibitors and MICE buyers, these certified data provide a benchmark to compare the actual audience of the trade shows beyond the figures announced by each organizer. They also recall the importance of major tourism events for international clientele: at ITB Berlin, nearly two-thirds of visits are international. However, the report covers only about half of the European market. Its absence of French data therefore limits its usefulness for positioning the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-corinne-moreau-promosalons\/\" data-type=\"post\" data-id=\"162585\">salons organized in France<\/a> in the face of their European competitors.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>With a panel reduced to 13 countries and without France, the Euro Fair Statistics 2025 from UFI offers a partial but certified snapshot of the European market for trade shows, dominated by Spain, Turkey and Germany.<\/p>","protected":false},"author":17,"featured_media":231509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,85],"tags":[127,1229,1853],"type-darticle":[52],"n_magazine":[],"class_list":["post-231505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-et-evenements","category-etudes-et-livresblancs","tag-europe","tag-mice","tag-salons-professionnels","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salons : l\u2019Espagne et la Turquie en volume, l\u2019Allemagne en surface<\/title>\n<meta name=\"description\" content=\"L\u2019Euro Fair Statistics de l\u2019UFI dessine une carte des salons domin\u00e9e par l\u2019Espagne et la Turquie en nombre d\u2019\u00e9v\u00e9nements. La France est absente du panel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/euro-fair-statistics-card-for-european-salons\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Euro Fair Statistics : la nouvelle carte des salons en Europe\" \/>\n<meta property=\"og:description\" content=\"L\u2019Euro Fair Statistics de l\u2019UFI dessine une carte des salons domin\u00e9e par l\u2019Espagne et la Turquie en nombre d\u2019\u00e9v\u00e9nements. La France est absente du panel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/euro-fair-statistics-card-for-european-salons\/\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-22T10:12:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T10:18:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2026\/10\/fitur-madrid.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florian Guillemin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Guillemin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/euro-fair-statistics-carte-salons-europe#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/euro-fair-statistics-carte-salons-europe\"},\"author\":{\"name\":\"Florian Guillemin\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#\\\/schema\\\/person\\\/21d3288dfdda735a7c37eb00030560b7\"},\"headline\":\"Euro Fair Statistics : la nouvelle carte des salons en Europe\",\"datePublished\":\"2026-10-22T10:12:55+00:00\",\"dateModified\":\"2026-10-22T10:18:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/euro-fair-statistics-carte-salons-europe\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/euro-fair-statistics-carte-salons-europe#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/fitur-madrid.jpg\",\"keywords\":[\"Europe\",\"MICE\",\"salons professionnels\"],\"articleSection\":[\"Meetings et Ev\u00e8nements\",\"Etudes et livres blancs\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/euro-fair-statistics-carte-salons-europe\",\"url\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/euro-fair-statistics-carte-salons-europe\",\"name\":\"Salons : l\u2019Espagne et la Turquie en volume, l\u2019Allemagne en surface\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/euro-fair-statistics-carte-salons-europe#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/euro-fair-statistics-carte-salons-europe#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/fitur-madrid.jpg\",\"datePublished\":\"2026-10-22T10:12:55+00:00\",\"dateModified\":\"2026-10-22T10:18:02+00:00\",\"description\":\"L\u2019Euro Fair Statistics de l\u2019UFI dessine une carte des salons domin\u00e9e par l\u2019Espagne et la Turquie en nombre d\u2019\u00e9v\u00e9nements. 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