{"id":231989,"date":"2026-10-29T12:50:23","date_gmt":"2026-10-29T11:50:23","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=231989"},"modified":"2026-10-29T12:50:24","modified_gmt":"2026-10-29T11:50:24","slug":"hyatt-lifestyle-new-york-rome","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hyatt-lifestyle-new-york-rome","title":{"rendered":"Hyatt: a lifestyle manifesto in New York, a chic revolution in Rome"},"content":{"rendered":"

It was in New York that the lifestyle chain The Standard became famous thanks to its flagship hotel in the Meatpacking District, The Standard, High Line. It is around Times Square that the \u00abindecent\u00bb younger sister of the brand, The StandardX, will soon see its flagship hotel appear. A 1,800-room establishment focused on entertainment with a carousel of restaurants and bars, a rooftop pool, in a skyscraper topped by an observation platform at over 300 meters. And from this elevated position, it offers a closed freefall attraction to plunge towards Manhattan.<\/p>\n\n\n\n

Having joined the Hyatt group with the acquisition of the Standard International group two years ago, the The StandardX brand, which embodies the sense of design and lifestyle of its larger sister while offering more accessible rates, has so far only opened in Melbourne. Expected to open in the second half of 2028, its second location is part of a project developed by the developer Extell Development Company, in the heart of the theater district at 255 West 45th Street.<\/p>\n\n\n\n

\"Future
Review of the future StandardX Times Square.<\/em><\/figcaption><\/figure>\n\n\n\n