{"id":232275,"date":"2026-11-03T12:10:43","date_gmt":"2026-11-03T11:10:43","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=232275"},"modified":"2026-11-03T12:14:48","modified_gmt":"2026-11-03T11:14:48","slug":"ruby-yotel-asia-bangkok","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/ruby-yotel-asie-bangkok","title":{"rendered":"Asia, a new horizon for Ruby and YOTEL"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le soutien de grands noms de l\u2019h\u00f4tellerie profite au d\u00e9veloppement des marques lifestyle Ruby et YOTEL. Entr\u00e9e dans le giron du groupe IHG d\u00e9but 2025, l\u2019enseigne Ruby va gr\u00e2ce \u00e0 cela sortir de son terrain de jeu originel &#8211; les grandes m\u00e9tropoles europ\u00e9ennes \u2013 pour faire ses d\u00e9buts l\u2019an prochain <a href=\"https:\/\/www.voyages-d-affaires.com\/ruby-stockholm-new-york-marseille\" data-type=\"post\" data-id=\"225265\">aux Etats-Unis<\/a>, \u00e0 New York et Chicago. Mais, dans le m\u00eame temps, elle est aussi attendue en Asie-Pacifique, \u00e0 Bangkok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ann\u00e9e 2027 devrait en effet voir l\u2019ouverture d\u2019un h\u00f4tel de 184 chambres au sein d\u2019un des principaux quartiers d\u2019affaires de la capitale tha\u00eflandais, celui de Sathorn. Cet \u00e9tablissement au design inspir\u00e9 par le glamour tropical du Siam des ann\u00e9es 1920 sera port\u00e9, comme il se doit avec la marque Ruby, sur la musique avec des concerts en soir\u00e9e ou des enceintes Marshall en chambre tout en offrant aux professionnels nomades un bar anim\u00e9, ouvert 24 h\/24 et 7 j\/7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>\u00a0L\u2019arriv\u00e9e de Ruby en Tha\u00eflande marque le d\u00e9but de la croissance de la marque en Asie-Pacifique<\/em>, a soulign\u00e9 Rajit Sukumaran, directeur g\u00e9n\u00e9ral Asie de l\u2019Est et Pacifique du groupe IHG. <em>Apr\u00e8s Bangkok, IHG entrevoit d\u2019autres opportunit\u00e9s pour Ruby dans des destinations urbaines de toute la r\u00e9gion<\/em>\u00a0\u00bb. Et cela, alors que l\u2019h\u00f4telier britannique a pour ambition de d\u00e9passer les 120 \u00e9tablissements Ruby au cours de la prochaine d\u00e9cennie, contre 40 h\u00f4tels ouverts ou en projet aujourd\u2019hui.<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/ihg-ruby-lilou-marseille\" data-id=\"230607\">A lire aussi : IHG ouvre le Ruby Lilou \u00e0 Marseille<\/a><\/p><\/aside>\n\n\n\n<p class=\"wp-block-paragraph\">Comme Ruby, YOTEL fait de la capitale tha\u00eflandaise un camp de base pour poursuivre son expansion en Asie-Pacifique. Depuis octobre dernier, cette marque lifestyle, qui fait partie depuis mars du portefeuille de Hilton \u00e0 travers sa collection Select by Hilton, est pr\u00e9sente au sein du tout nouveau complexe Cloud 11, dans le quartier de Sukhumvit. Design, technologie, chambre compacte avec lit inclinable se transformant en canap\u00e9&nbsp;: les fondamentaux de l\u2019enseigne sont l\u00e0, \u00e0 destination des professionnels nomades en qu\u00eate de praticit\u00e9, de connectivit\u00e9 et de s\u00e9jours \u00e0 prix doux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9j\u00e0 pr\u00e9sente \u00e0 Tokyo et Singapour, dans les quartiers de Ginza et d\u2019Orchard Road, mais aussi \u00e0 l\u2019a\u00e9roport de Singapore Changi avec sa d\u00e9clinaison a\u00e9roportuaire YOTELAIR, l\u2019enseigne fait de l\u2019Asie-Pacifique sa priorit\u00e9 en s\u2019appuyant sur son partenariat de distribution avec Hilton. Apr\u00e8s Bangkok, un autre \u00e9tablissement verra le jour en Malaisie d\u00e9but 2027, \u00e0 l\u2019ouverture du YOTEL Kuala Lumpur City Centre. Accompagnant l\u2019objectif de tripler son portefeuille actuel de 24 \u00e9tablissements, \u00ab&nbsp;<em>l\u2019Asie-Pacifique offre de belles perspectives<\/em>, a d\u00e9clar\u00e9 Phil Andreopoulos, PDG de YOTEL<em>. Nous avons h\u00e2te de faire d\u00e9couvrir [la marque] \u00e0 d\u2019autres villes-portes parmi les plus dynamiques de la r\u00e9gion.&nbsp;<\/em>\u00bb<\/p>\n\n\n\n<aside class=\"wp-block-varenne-link-block\"><p><a href=\"https:\/\/www.voyages-d-affaires.com\/hilton-yotel-offre-lifestyle\" data-id=\"219705\">A lire aussi : Hilton renforce son offre lifestyle avec YOTEL<\/a><\/p><\/aside>\n","protected":false},"excerpt":{"rendered":"<p>While the lifestyle brand Ruby, which is part of the IHG group, will make its debut in Asia next year in Bangkok, YOTEL relies on its partnership with Hilton to accelerate its growth in this continent.<\/p>","protected":false},"author":19,"featured_media":232279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1015,1147,1499,1575,1805,2269],"type-darticle":[52],"n_magazine":[],"class_list":["post-232275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-asie","tag-bangkok","tag-hotels-daffaires","tag-lifestyle","tag-hilton","tag-ihg","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>H\u00f4tellerie : cap vers l&#039;Asie pour YOTEL et Ruby<\/title>\n<meta name=\"description\" content=\"La marque lifestyle Ruby, int\u00e9gr\u00e9e au groupe IHG, fera ses d\u00e9buts en Asie l&#039;an prochain \u00e0 Bangkok, alors qu&#039;YOTEL 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