{"id":232813,"date":"2026-11-12T15:34:57","date_gmt":"2026-11-12T14:34:57","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=232813"},"modified":"2026-11-12T15:34:58","modified_gmt":"2026-11-12T14:34:58","slug":"novotel-two-in-one-madrid","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/novotel-deux-en-un-madrid","title":{"rendered":"Novotel: the two-in-one in Madrid"},"content":{"rendered":"

The IFEMA exhibition center is just steps away, and Madrid-Barajas airport is nearby: the hotel complex already had two key features that attracted business travelers. And this was done under two Accor Group brands: Pullman Madrid Airport & Feria on one side and its neighbor, Novotel Campo de las Naciones on the other. Now, while the reasons for staying there will always be many, the offer of the venues has become unique.<\/p>\n\n\n\n

Their owner, the hotel operator Essendi \u2013 formerly AccorInvest \u2013 has indeed chosen to do a two-in-one by transforming these two establishments into a single destination: the Novotel Madrid Feria & Airport. \u00ab We have identified in these two neighboring hotels an opportunity to create a more attractive destination by rethinking their positioning and their complementarities \u00bb,<\/em> Nuria Vazquez, Portfolio & Asset Manager Spain at Essendi, commented.<\/p>\n\n\n\n

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This repositioning resulted in the two hotels being brought together under a common identity; the 426 rooms are divided between the Plaza Hub and Deluxe Hub wings, offering superior comfort. At the same time, the spaces and customer journeys have been redesigned, notably to attract leisure and family segments in addition to the business clientele, but also to better integrate into the neighborhood\u2019s life.<\/p>\n\n\n\n

In this context, the opening of the ground floor to the city, the creation of new meeting spaces and the development of a catering offer accessible to external customers contribute to strengthening the hotel\u2019s local presence. However, the business clientele has not been forgotten in this transformation with MICE capabilities increased to nearly 1,000 m\u00b2 of modular spaces, across 15 meeting rooms.<\/p>\n\n\n\n

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Room in the Plaza Hub building<\/figcaption><\/figure>\n\n\n\n
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A MICE space of more than 1000 m\u00b2.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n