C\u00e9dric Gobilliard -<\/strong> What I explain to American travel buyers is that with Accor, of course they are choosing a product, a brand, but above all the leader in the world, outside the United States. Above all, Americans expect security, certainty about the quality and consistency of the product. It's the guarantee of standards that prevent unpleasant surprises, which is reassuring when you're travelling abroad. Of course, we suffer from a lack of brand awareness in the United States, where our network is not dense enough to really make an impression on business travellers, who are mainly familiar with North American chains. Nearly 20% of the global corporate market is accounted for by these American customers: it's a big market, and we're making progress - +10% since 1 January.er<\/sup> January - even if there was inevitably room for improvement.\u00a0<\/p>\nHow do you intend to win market share with American business travellers?<\/h2>\n
What role does the Meetings & Events market play in this strategy?<\/h2>\n