{"id":27531,"date":"2012-08-16T14:21:50","date_gmt":"2012-08-16T13:21:50","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como-20120816.html"},"modified":"2016-02-10T10:03:58","modified_gmt":"2016-02-10T09:03:58","slug":"new-identity-for-hotels-by-como","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/new-identity-for-hotels-by-como","title":{"rendered":"New identity for \"by Como\" hotels"},"content":{"rendered":"<p>Preserving the unique character of each establishment, while conveying common values: this is the subtle balance sought by Como hotels, which have just announced their new \"By Como\" identity on 15 August. Two words and, above all, the same signature, intended to serve as a quality label for travellers. \"Como Hotels and Resorts is, and always has been, much more than a collection of hotels\", says Kuno Fasel, the brand's Director of Operations. He adds: \"Como is a community of employees, partners and guests who share the same vision, based on authenticity and quality. Our image reflects how every detail in every property is intrinsically 'By COMO'\". In addition to this new identity, Como Hotels have also officially launched a new website. More intuitive, more comprehensive, and adapted for browsing on smartphones and tablets, Como's new online showcase offers a host of new features, including practical advice on each destination and room maps for meetings and events.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Como hotels are getting a facelift: the traditional hotel name will now be joined by \"by Como\". The new image of these luxury establishments is accompanied by the launch of a new online storefront, with new functionalities and a display adapted to mobile browsing.<\/p>","protected":false},"author":1,"featured_media":27533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[52],"n_magazine":[],"class_list":["post-27531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouvelle identit\u00e9 pour les hotels &quot;by Como&quot;<\/title>\n<meta name=\"description\" content=\"Les h\u00f4tels Como changent de visage\u00a0: au traditionnel nom de l\u2019\u00e9tablissement viendra dor\u00e9navant s\u2019ajouter l\u2019appellation &quot;by Como&quot;. La nouvelle image des \u00e9tablissements de luxe s\u2019accompagne du lancement d\u2019une nouvelle vitrine en ligne, avec de nouvelles fonctionnalit\u00e9s et un affichage adapt\u00e9 \u00e0 la navigation mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/new-identity-for-hotels-by-como\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle identit\u00e9 pour les hotels &quot;by Como&quot;\" \/>\n<meta property=\"og:description\" content=\"Les h\u00f4tels Como changent de visage\u00a0: au traditionnel nom de l\u2019\u00e9tablissement viendra dor\u00e9navant s\u2019ajouter l\u2019appellation &quot;by Como&quot;. La nouvelle image des \u00e9tablissements de luxe s\u2019accompagne du lancement d\u2019une nouvelle vitrine en ligne, avec de nouvelles fonctionnalit\u00e9s et un affichage adapt\u00e9 \u00e0 la navigation mobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/new-identity-for-hotels-by-como\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-16T13:21:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-10T09:03:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2012\/08\/the_halkin_by_como_london-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"139\" \/>\n\t<meta property=\"og:image:height\" content=\"98\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como\",\"name\":\"Nouvelle identit\u00e9 pour les hotels \\\"by Como\\\"\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2012\/08\/the_halkin_by_como_london-2.jpg\",\"datePublished\":\"2012-08-16T13:21:50+00:00\",\"dateModified\":\"2016-02-10T09:03:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615\"},\"description\":\"Les h\u00f4tels Como changent de visage\u00a0: au traditionnel nom de l\u2019\u00e9tablissement viendra dor\u00e9navant s\u2019ajouter l\u2019appellation \\\"by Como\\\". La nouvelle image des \u00e9tablissements de luxe s\u2019accompagne du lancement d\u2019une nouvelle vitrine en ligne, avec de nouvelles fonctionnalit\u00e9s et un affichage adapt\u00e9 \u00e0 la navigation mobile.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2012\/08\/the_halkin_by_como_london-2.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2012\/08\/the_halkin_by_como_london-2.jpg\",\"width\":139,\"height\":98},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nouvelle identit\u00e9 pour les hotels \u00ab\u00a0by Como\u00a0\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615\",\"name\":\"La R\u00e9daction\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New identity for \"by Como\" hotels","description":"Como hotels are getting a facelift: the traditional hotel name will now be joined by \"by Como\". The new image of these luxury establishments is accompanied by the launch of a new online storefront, with new functionalities and a display adapted to mobile browsing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/new-identity-for-hotels-by-como","og_locale":"en_GB","og_type":"article","og_title":"Nouvelle identit\u00e9 pour les hotels \"by Como\"","og_description":"Les h\u00f4tels Como changent de visage\u00a0: au traditionnel nom de l\u2019\u00e9tablissement viendra dor\u00e9navant s\u2019ajouter l\u2019appellation \"by Como\". La nouvelle image des \u00e9tablissements de luxe s\u2019accompagne du lancement d\u2019une nouvelle vitrine en ligne, avec de nouvelles fonctionnalit\u00e9s et un affichage adapt\u00e9 \u00e0 la navigation mobile.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/new-identity-for-hotels-by-como","og_site_name":"Voyages d&#039;affaires","article_published_time":"2012-08-16T13:21:50+00:00","article_modified_time":"2016-02-10T09:03:58+00:00","og_image":[{"width":139,"height":98,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2012\/08\/the_halkin_by_como_london-2.jpg","type":"image\/jpeg"}],"author":"La R\u00e9daction","twitter_card":"summary_large_image","twitter_misc":{"Written by":"La R\u00e9daction","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como","url":"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como","name":"New identity for \"by Como\" hotels","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2012\/08\/the_halkin_by_como_london-2.jpg","datePublished":"2012-08-16T13:21:50+00:00","dateModified":"2016-02-10T09:03:58+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615"},"description":"Como hotels are getting a facelift: the traditional hotel name will now be joined by \"by Como\". The new image of these luxury establishments is accompanied by the launch of a new online storefront, with new functionalities and a display adapted to mobile browsing.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2012\/08\/the_halkin_by_como_london-2.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2012\/08\/the_halkin_by_como_london-2.jpg","width":139,"height":98},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/nouvelle-identite-pour-les-hotels-by-como#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Nouvelle identit\u00e9 pour les hotels \u00ab\u00a0by Como\u00a0\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615","name":"The Editor","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/27531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=27531"}],"version-history":[{"count":1,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/27531\/revisions"}],"predecessor-version":[{"id":27535,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/27531\/revisions\/27535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/27533"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=27531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=27531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=27531"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=27531"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=27531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}