{"id":29439,"date":"2012-11-23T15:20:39","date_gmt":"2012-11-23T14:20:39","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/marriott-affirme-ses-ambitions-sur-le-marche-francais-20121123.html"},"modified":"2023-10-10T12:43:47","modified_gmt":"2023-10-10T10:43:47","slug":"marriott-asserts-its-ambitions-on-the-french-market","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/marriott-asserts-its-ambitions-on-the-french-market","title":{"rendered":"Marriott asserts its ambitions on the French market"},"content":{"rendered":"<p>With a growing number of hotels on the French market, the Marriott group did not choose to play at home at the press conference held on 22 November. The Palais de Tokyo provided an original setting for an update on the group's development in France. This is a strategic area for the American giant, defined as one of the three priority markets in Europe, and one in which Marriott is stepping up its efforts to assert its proximity to French customers. These include the launch of Mariott Paris Market Sales in October 2011 under the leadership of Arnaud Boivent, and the introduction of a website entirely accessible in the language of Moli\u00e8re. Like Arnaud Boivent, the Group's representatives were quick to point out that the French market is currently undergoing \"emulation\", which should contribute to the Group's European ambitions of doubling its portfolio in Europe between 2010 and 2015.<\/p>\n<div><strong>Autograph and AC, spearheads in France <\/strong><\/div>\n<div>\u00a0<\/div>\n<div>\"Xavier Grange, Vice President of Development at Marriott International, is targeting Paris and the South of France as priority destinations. The group's expansion in France will also include the opening of a new strategic establishment with a clear business focus: the future AC Porte Maillot hotel, due to open in 2014. The chain, which joined the Marriott fold in 2011, is one of the two main drivers of the group's French development - another representative of the brand will open in Nice by next March - along with Autograph, Marriott's other new gateway to the French market. The brand, which is above all a collection of hotels with their own character, should enable Marriott to strengthen its presence in the town centres of major provincial cities via conversions. The Hermitage Gantois, in Lille, and the H\u00f4tel de Bourgtheroulde in Rouen, are paving the way for a promising dynamic that will underpin Marriott's new growth in France and Europe.<\/div>","protected":false},"excerpt":{"rendered":"<div>One year after the creation of Mariott Paris Market Sales, Marriott executives met the press in Paris to highlight the role of the French market in the American hotel group's development strategy in Europe. These ambitions are underpinned in particular by the dynamism of the AC and Autograph brands, which in the coming months will contribute to increasing the group's presence in Europe and its proximity to local business travel players.<\/div>","protected":false},"author":1,"featured_media":29441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[],"n_magazine":[],"class_list":["post-29439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marriott affirme ses ambitions sur le march\u00e9 fran\u00e7ais<\/title>\n<meta name=\"description\" content=\"Un an apr\u00e8s la cr\u00e9ation du Mariott Paris Market Sales, les responsables de Marriott ont r\u00e9uni la presse \u00e0 Paris pour souligner le r\u00f4le du march\u00e9 fran\u00e7ais dans la strat\u00e9gie de d\u00e9veloppement du groupe h\u00f4telier am\u00e9ricain en Europe. Des ambitions port\u00e9es notamment par le dynamisme des enseignes AC et Autograph, qui contribueront dans les mois \u00e0 venir \u00e0 densifier la pr\u00e9sence du groupe en Europe et sa proximit\u00e9 avec les acteurs locaux du voyage d&#039;affaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/marriott-asserts-its-ambitions-on-the-french-market\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marriott affirme ses ambitions sur le march\u00e9 fran\u00e7ais\" \/>\n<meta property=\"og:description\" content=\"Un an apr\u00e8s la cr\u00e9ation du Mariott Paris Market Sales, les responsables de Marriott ont r\u00e9uni la presse \u00e0 Paris pour souligner le r\u00f4le du march\u00e9 fran\u00e7ais dans la strat\u00e9gie de d\u00e9veloppement du groupe h\u00f4telier am\u00e9ricain en Europe. Des ambitions port\u00e9es notamment par le dynamisme des enseignes AC et Autograph, qui contribueront dans les mois \u00e0 venir \u00e0 densifier la pr\u00e9sence du groupe en Europe et sa proximit\u00e9 avec les acteurs locaux du voyage d&#039;affaires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/marriott-asserts-its-ambitions-on-the-french-market\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-23T14:20:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-10T10:43:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2012\/11\/hotel_bourgtheroulde_rouen_autograph_marriott_marc_dezemery-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"642\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/marriott-affirme-ses-ambitions-sur-le-marche-francais\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/marriott-affirme-ses-ambitions-sur-le-marche-francais\",\"name\":\"Marriott affirme ses ambitions sur le march\u00e9 fran\u00e7ais\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/marriott-affirme-ses-ambitions-sur-le-marche-francais#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/marriott-affirme-ses-ambitions-sur-le-marche-francais#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2012\/11\/hotel_bourgtheroulde_rouen_autograph_marriott_marc_dezemery-2.jpg\",\"datePublished\":\"2012-11-23T14:20:39+00:00\",\"dateModified\":\"2023-10-10T10:43:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615\"},\"description\":\"Un an apr\u00e8s la cr\u00e9ation du Mariott Paris Market Sales, les responsables de Marriott ont r\u00e9uni la presse \u00e0 Paris pour souligner le r\u00f4le du march\u00e9 fran\u00e7ais dans la strat\u00e9gie de d\u00e9veloppement du groupe h\u00f4telier am\u00e9ricain en Europe. 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