{"id":32783,"date":"2013-07-22T15:30:26","date_gmt":"2013-07-22T14:30:26","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/liberer-les-voyageurs-de-langoisse-et-du-stress-engendres-par-un-voyage-alain-dore-brandimage-20130722.html"},"modified":"2016-02-10T10:11:50","modified_gmt":"2016-02-10T09:11:50","slug":"freeing-travellers-from-the-stresses-and-strains-of-travelling-alain-dore-brandimage","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/freeing-travellers-from-the-stresses-and-strains-of-travelling-alain-dore-brandimage","title":{"rendered":"\"Freeing travellers from the anxiety and stress of travel\": Alain Dor\u00e9, Brandimage"},"content":{"rendered":"<h2>Air France asked you to design its new business lounge. What were your main constraints?<\/h2>\n<p>Alain Dor\u00e9 - Our challenge was to free travellers from the anxiety and stress of travelling. To achieve this, we had to make the most of the 3,000 m\u00b2 of floor space in terms of atmosphere and comfort. <br \/> felt. On the other hand, as soon as they walked through the door, customers had to be aware of the services on offer. We opted for a flowing, plant-inspired design, recreating garden pathways that invite the traveller to take in the sights and sounds. <br \/> to wander from one universe to another. But beware! This is neither a park nor a garden. It's more of a restful passage before leaving the ground, a sort of plant interlude!<\/p>\n<h2>Wasn't creating a relaxation and spa area a risky gamble?<\/h2>\n<p>A. D. - No. We partnered with a specialist, Clarins, and together we designed a relaxation area that is perfectly in tune with the other areas: restaurants, work, reading, etc. <br \/> It has a special reception area, isolated by its location, with plenty of light and <br \/> inviting customers to take a treatment or relax on a bench lit by plant-inspired candelabras. They can also take a shower and drink an herbal tea.<\/p>\n<h2>How did you bring these different worlds together?<\/h2>\n<p>A. D. - We created a natural flow between the different spaces, encouraging transitions from one world to another. <br \/> The walls are all different and curved, just like in nature. The design is soft, the light gives warm, natural tones... Everything evokes the organic world!<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 2 of 2 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/thalasso-spas-conquering-the-male-market\" class=\"series-833\" title=\"Special report - Spas &amp; Thalasso: conquering the male market\">Special report - Spas &amp; Thalasso: conquering the male market<\/a><\/div><p><strong>Alain Dor\u00e9 <\/strong>is creative director of the Brandimage agency and designer of Air France's new business lounge at Roissy.<\/p>","protected":false},"author":1,"featured_media":32785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"type-darticle":[51],"n_magazine":[],"class_list":["post-32783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations-incentive","series-spas-thalasso-a-la-conquete-du-marche-masculin","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Lib\u00e9rer les voyageurs de l\u2019angoisse et du stress engendr\u00e9s par un voyage&quot; : Alain Dor\u00e9, Brandimage<\/title>\n<meta name=\"description\" content=\"Alain Dor\u00e9 est le\u00a0directeur de cr\u00e9ation \u00e0 l\u2019agence Brandimage et concepteur du nouveau salon business d\u2019Air 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