{"id":36799,"date":"2014-06-23T17:11:54","date_gmt":"2014-06-23T16:11:54","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/hilton-de-lindividualite-et-du-lifestyle-20140623.html"},"modified":"2016-02-10T10:19:24","modified_gmt":"2016-02-10T09:19:24","slug":"hilton-for-individuality-and-lifestyle","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hilton-for-individuality-and-lifestyle","title":{"rendered":"Hilton: individuality and lifestyle"},"content":{"rendered":"<p>Curio will bring together city hotels and four-star plus resorts, and even five-star resorts. Five establishments in the United States have already expressed interest, including the SLS Las Vegas, a casino hotel with more than 1,620 rooms due to open at the end of the summer. But the brand is also looking at historic establishments such as The Sam, a listed building in Houston. Curio will of course continue to expand in Europe and elsewhere in the world.<\/p>\n<p>On the lifestyle front, Hilton is back in the running in a buoyant segment after the aborted launch of Denizen in 2009, with a concept so similar to Starwood's W hotels that the group was condemned for industrial espionage without being able to launch a hype brand before the end of 2013. It remains to be seen whether Hilton will play the designer luxury card or the trendy, low-cost card... \u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>While preparing for the unveiling of a lifestyle brand, probably in the autumn, Hilton Worldwide has just revealed its eleventh brand, Curio. Curio is part of a very current trend among hotel groups to welcome establishments with character into their fold alongside their standardised brands. Marriott with its Autograph Collection and recently Rezidor with its Quorvus Collection have adopted this 'soft brand' strategy to attract independent hoteliers. To win them over, Hilton is leveraging its commercial strength and the 40 million members of its HHonors loyalty programme.<\/p>","protected":false},"author":1,"featured_media":36801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1105],"type-darticle":[52],"n_magazine":[],"class_list":["post-36799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-amerique-du-nord-centrale","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hilton : de l\u2019individualit\u00e9 et du lifestyle<\/title>\n<meta name=\"description\" content=\"Tout en pr\u00e9parant le d\u00e9voilement d\u2019une marque lifestyle, vraisemblablement \u00e0 l\u2019automne, Hilton Worldwide vient de r\u00e9v\u00e9ler sa onzi\u00e8me enseigne, Curio. Celle-ci s\u2019inscrit dans un mouvement tr\u00e8s actuel parmi les groupes h\u00f4teliers, \u00e0 savoir accueillir dans leur giron des \u00e9tablissements de caract\u00e8re \u00e0 c\u00f4t\u00e9 de leurs enseignes standardis\u00e9es. Marriott avec Autograph Collection ou r\u00e9cemment Rezidor et sa Quorvus Collection ont adopt\u00e9 cette strat\u00e9gie de \u201csoft brand\u201d pour s\u00e9duire les h\u00f4teliers ind\u00e9pendants. Pour les convaincre, Hilton met en avant sa force de frappe commer\u00adciale et les 40 millions de membres de son programme de fid\u00e9lit\u00e9 HHonors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/hilton-for-individuality-and-lifestyle\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hilton : de l\u2019individualit\u00e9 et du lifestyle\" \/>\n<meta property=\"og:description\" content=\"Tout en pr\u00e9parant le d\u00e9voilement d\u2019une marque lifestyle, vraisemblablement \u00e0 l\u2019automne, Hilton Worldwide vient de r\u00e9v\u00e9ler sa onzi\u00e8me enseigne, Curio. Celle-ci s\u2019inscrit dans un mouvement tr\u00e8s actuel parmi les groupes h\u00f4teliers, \u00e0 savoir accueillir dans leur giron des \u00e9tablissements de caract\u00e8re \u00e0 c\u00f4t\u00e9 de leurs enseignes standardis\u00e9es. Marriott avec Autograph Collection ou r\u00e9cemment Rezidor et sa Quorvus Collection ont adopt\u00e9 cette strat\u00e9gie de \u201csoft brand\u201d pour s\u00e9duire les h\u00f4teliers ind\u00e9pendants. Pour les convaincre, Hilton met en avant sa force de frappe commer\u00adciale et les 40 millions de membres de son programme de fid\u00e9lit\u00e9 HHonors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/hilton-for-individuality-and-lifestyle\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-23T16:11:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-10T09:19:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2014\/06\/curio_sls_las_vegas_exterior_hr-2-1024x647-derived.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/hilton-de-lindividualite-et-du-lifestyle\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/hilton-de-lindividualite-et-du-lifestyle\",\"name\":\"Hilton : de l\u2019individualit\u00e9 et du lifestyle\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/hilton-de-lindividualite-et-du-lifestyle#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/hilton-de-lindividualite-et-du-lifestyle#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2014\/06\/curio_sls_las_vegas_exterior_hr-2.jpg\",\"datePublished\":\"2014-06-23T16:11:54+00:00\",\"dateModified\":\"2016-02-10T09:19:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615\"},\"description\":\"Tout en pr\u00e9parant le d\u00e9voilement d\u2019une marque lifestyle, vraisemblablement \u00e0 l\u2019automne, Hilton Worldwide vient de r\u00e9v\u00e9ler sa onzi\u00e8me enseigne, Curio. 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