{"id":37695,"date":"2014-09-05T16:20:34","date_gmt":"2014-09-05T15:20:34","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b-20140905.html"},"modified":"2016-02-10T10:21:10","modified_gmt":"2016-02-10T09:21:10","slug":"starwood-launches-spg-pro-the-loyalty-conquest-of-b2b","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/starwood-launches-spg-pro-the-loyalty-conquest-of-b2b","title":{"rendered":"Starwood launches SPG Pro, the B2B loyalty conquest"},"content":{"rendered":"<p><span style=\"line-height: 20.3999996185303px;\">With a B2B clientele that now accounts for almost 70 % of Starwood's total sales, the hotel group is strengthening its loyalty component. The new SPG pro programme will therefore make its debut from October 2014, aimed at global corporate customers. \"SPG Pro will help us (...) extend our reach beyond our existing accounts with the aim of attracting new companies, regional organisations and a new generation of business travellers,\" Christie Hicks warns. \"The new travel patterns are focused on business, leisure and meetings travel like never before. So, with 1 % of market share in this sector, we are adding $80 million to our revenues,\" continues the Vice President of Starwood's Sales Organisation, citing \"a compelling way for Starwood to reward our international customers, providing more personalised services and [that] truly understands all of our partners\". Registration for the SPG Pro loyalty programme is already open, with the aim of upgrading and earning Starpoints for all B2B bookings made at any of Starwood's 1,200 properties. In addition, Starwood says that all SPG members who make a group booking for a business event or meeting will earn Starpoints and SPG Elite status for the company.<\/span><\/p>\n<p><span style=\"line-height: 20.3999996185303px;\"><br \/><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/sRC3A1iYApI\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p style=\"line-height: 20.3999996185303px;\">Starwood is strengthening its corporate offer with the launch of the new SPG Pro loyalty programme, the \"business travel\" version of its Starwood Preferred Guest offer. SPG Pro will enter the business travel market in October, targeting business travel and meeting organisers in a bid to win market share in the global B2B market.<\/p>","protected":false},"author":1,"featured_media":37697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[52],"n_magazine":[],"class_list":["post-37695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starwood lance SPG Pro, la fid\u00e9lisation \u00e0 la conqu\u00eate du B2B<\/title>\n<meta name=\"description\" content=\"Starwood renforce son offre corporate avec le lancement du nouveau programme de fid\u00e9lisation SPG Pro, la d\u00e9clinaison &quot;business travel&quot; de son offre Starwood Preferred Guest. SPG Pro arrivera sur le march\u00e9 du d\u00e9placement professionnel d\u00e8s le mois d\u2019octobre prochain, et ciblera alors les organisateurs de voyages d\u2019affaires et de r\u00e9unions pour gagner de parts de march\u00e9 dans le B2B mondial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/starwood-launches-spg-pro-the-loyalty-conquest-of-b2b\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starwood lance SPG Pro, la fid\u00e9lisation \u00e0 la conqu\u00eate du B2B\" \/>\n<meta property=\"og:description\" content=\"Starwood renforce son offre corporate avec le lancement du nouveau programme de fid\u00e9lisation SPG Pro, la d\u00e9clinaison &quot;business travel&quot; de son offre Starwood Preferred Guest. SPG Pro arrivera sur le march\u00e9 du d\u00e9placement professionnel d\u00e8s le mois d\u2019octobre prochain, et ciblera alors les organisateurs de voyages d\u2019affaires et de r\u00e9unions pour gagner de parts de march\u00e9 dans le B2B mondial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/starwood-launches-spg-pro-the-loyalty-conquest-of-b2b\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-05T15:20:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-10T09:21:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2014\/09\/spg-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b\",\"name\":\"Starwood lance SPG Pro, la fid\u00e9lisation \u00e0 la conqu\u00eate du B2B\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2014\/09\/spg-2.jpg\",\"datePublished\":\"2014-09-05T15:20:34+00:00\",\"dateModified\":\"2016-02-10T09:21:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615\"},\"description\":\"Starwood renforce son offre corporate avec le lancement du nouveau programme de fid\u00e9lisation SPG Pro, la d\u00e9clinaison \\\"business travel\\\" de son offre Starwood Preferred Guest. 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