{"id":37695,"date":"2014-09-05T16:20:34","date_gmt":"2014-09-05T15:20:34","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b-20140905.html"},"modified":"2016-02-10T10:21:10","modified_gmt":"2016-02-10T09:21:10","slug":"starwood-launches-spg-pro-the-loyalty-conquest-of-b2b","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b","title":{"rendered":"Starwood launches SPG Pro, the B2B loyalty conquest"},"content":{"rendered":"<p><span style=\"line-height: 20.3999996185303px;\">Fort d\u2019une client\u00e8le B2B qui repr\u00e9sente aujourd\u2019hui pr\u00e8s de 70 % du chiffre d&rsquo;affaire global de Starwood, le groupe h\u00f4telier renforce son volet fid\u00e9lisation. Le nouveau programme SPG pro fera donc ses d\u00e9buts d\u00e8s le mois d\u2019octobre 2014, \u00e0 destination de la client\u00e8le corporate mondiale. \u00ab SPG Pro nous aidera (\u2026) \u00e0 \u00e9tendre notre port\u00e9e au-del\u00e0 de nos comptes actuels dans le but d&rsquo;attirer de nouvelles entreprises, des organisations r\u00e9gionales et une nouvelle g\u00e9n\u00e9ration de voyageurs d\u2019affaires\u00a0\u00bb, pr\u00e9vient Christie Hicks. \u00ab\u00a0Les nouveaux motifs de voyages sont ax\u00e9s sur les voyages d&rsquo;affaires, de loisirs et les r\u00e9unions comme jamais auparavant. Ainsi, avec 1 % de part de march\u00e9 dans ce secteur, nous ajoutons 80 millions de dollars \u00e0 nos revenus \u00bb poursuit la vice-Pr\u00e9sidente de l&rsquo;Organisation des Ventes de Starwood, qui \u00e9voque \u00ab\u00a0un moyen convaincant pour Starwood de r\u00e9compenser nos clients internationaux, en fournissant des services plus personnalis\u00e9s et [qui] permet de comprendre v\u00e9ritablement l\u2019ensemble de nos partenaires\u00a0\u00bb. Les inscriptions au programme de fid\u00e9lisation SPG Pro sont d\u00e9j\u00e0 ouvertes, dans l\u2019optique de surclasser et de faire gagner des Starpoints pour toute r\u00e9servation B2B effectu\u00e9e dans l&rsquo;une des 1 200 propri\u00e9t\u00e9s Starwood. En outre, Starwood pr\u00e9cise que tous les membres SPG qui effectueront une r\u00e9servation de groupe pour un \u00e9v\u00e8nement ou une r\u00e9union d&rsquo;affaires gagneront des Starpoints et un statut Elite SPG pour\u00a0 l\u2019entreprise.<\/span><\/p>\n<p><span style=\"line-height: 20.3999996185303px;\"><br \/><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/sRC3A1iYApI\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p style=\"line-height: 20.3999996185303px;\">Starwood is strengthening its corporate offer with the launch of the new SPG Pro loyalty programme, the \"business travel\" version of its Starwood Preferred Guest offer. SPG Pro will enter the business travel market in October, targeting business travel and meeting organisers in a bid to win market share in the global B2B market.<\/p>","protected":false},"author":1,"featured_media":37697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[52],"n_magazine":[],"class_list":["post-37695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Starwood lance SPG Pro, la fid\u00e9lisation \u00e0 la conqu\u00eate du B2B<\/title>\n<meta name=\"description\" content=\"Starwood renforce son offre corporate avec le lancement du nouveau programme de fid\u00e9lisation SPG Pro, la d\u00e9clinaison &quot;business travel&quot; de son offre Starwood Preferred Guest. SPG Pro arrivera sur le march\u00e9 du d\u00e9placement professionnel d\u00e8s le mois d\u2019octobre prochain, et ciblera alors les organisateurs de voyages d\u2019affaires et de r\u00e9unions pour gagner de parts de march\u00e9 dans le B2B mondial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/starwood-launches-spg-pro-the-loyalty-conquest-of-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starwood lance SPG Pro, la fid\u00e9lisation \u00e0 la conqu\u00eate du B2B\" \/>\n<meta property=\"og:description\" content=\"Starwood renforce son offre corporate avec le lancement du nouveau programme de fid\u00e9lisation SPG Pro, la d\u00e9clinaison &quot;business travel&quot; de son offre Starwood Preferred Guest. SPG Pro arrivera sur le march\u00e9 du d\u00e9placement professionnel d\u00e8s le mois d\u2019octobre prochain, et ciblera alors les organisateurs de voyages d\u2019affaires et de r\u00e9unions pour gagner de parts de march\u00e9 dans le B2B mondial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/starwood-launches-spg-pro-the-loyalty-conquest-of-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-05T15:20:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-10T09:21:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2014\/09\/spg-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b\"},\"author\":{\"name\":\"La R\u00e9daction\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#\\\/schema\\\/person\\\/8425ec1d37ab5f25f03c8e8897b93615\"},\"headline\":\"Starwood lance SPG Pro, la fid\u00e9lisation \u00e0 la conqu\u00eate du B2B\",\"datePublished\":\"2014-09-05T15:20:34+00:00\",\"dateModified\":\"2016-02-10T09:21:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b\"},\"wordCount\":267,\"publisher\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/spg-2.jpg\",\"articleSection\":[\"H\u00f4tellerie\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b\",\"url\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b\",\"name\":\"Starwood lance SPG Pro, la fid\u00e9lisation \u00e0 la conqu\u00eate du B2B\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/starwood-lance-spg-pro-la-fidelisation-a-la-conquete-du-b2b#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/wp-content\\\/uploads\\\/2014\\\/09\\\/spg-2.jpg\",\"datePublished\":\"2014-09-05T15:20:34+00:00\",\"dateModified\":\"2016-02-10T09:21:10+00:00\",\"description\":\"Starwood renforce son offre corporate avec le lancement du nouveau programme de fid\u00e9lisation SPG Pro, la d\u00e9clinaison \\\"business travel\\\" de son offre Starwood Preferred Guest. 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