{"id":41351,"date":"2015-06-10T16:45:12","date_gmt":"2015-06-10T15:45:12","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/ormes-donne-une-nouvelle-ampleur-a-cwt-sur-le-mice-20150610.html"},"modified":"2023-10-10T12:43:54","modified_gmt":"2023-10-10T10:43:54","slug":"ormes-gives-new-scope-to-cwt-on-mice","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/ormes-gives-new-scope-to-cwt-on-mice","title":{"rendered":"Orm\u00e8s gives CWT new scope in the MICE market"},"content":{"rendered":"

Has the time finally come for MICE and business travel to come together? Possibly, if the latest moves on the French market are anything to go by. Following on from Frequent Flyer Travel Paris, which launched its exclusive partnership with Dream Concept<\/a>Now it's CWT's turn to assert its ambitions in this area. On Wednesday, the business travel heavyweight made official its acquisition of the Orm\u00e8s group. The merger between the historic MICE specialist - forty years of experience <\/strong>and the Meetings & Events division of the business travel agency, is to create a \"French champion\", according to the press release. The new entity will be led by Michel Dutertre, Chairman of Orm\u00e8s, assisted by Agn\u00e8s Benveniste and Philippe Blond (CWT) and Patrick Funel (Orm\u00e8s). Their objective has already been set: \" create the French leader<\/strong> in the design and organisation of corporate events (MICE\/Corporate). To achieve this, the new entity, with its considerable human, technological and financial resources, will focus on \"customers' need for advice, support (...) in digital form and the ability to respond internationally\", according to Bertrand Mabille, CWT's Vice-President for France and the Mediterranean.<\/p>\n

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