{"id":41649,"date":"2015-07-09T14:00:13","date_gmt":"2015-07-09T13:00:13","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/interview-maria-zarraluqui-melia-hotels-international-20150709.html"},"modified":"2016-02-10T10:32:29","modified_gmt":"2016-02-10T09:32:29","slug":"interview-maria-zarraluqui-melia-hotels-international","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-maria-zarraluqui-melia-hotels-international","title":{"rendered":"Interview: Maria Zarraluqui, Melia Hotels International"},"content":{"rendered":"<h2>Among the great fashion capitals, Milan was an obvious destination for your trendy Me by Melia brand?<\/h2>\n<p><strong style=\"line-height: 20.3999996185303px;\">Maria Zarraluqui -\u00a0<\/strong>That's right. In May, we opened a fantastic Me by Melia in Milan, in a completely renovated wing of the Principe da Savoia. This luxury lifestyle brand, with its strong focus on fashion, music and technology, is perfectly suited to a city like Milan, but also to other cities. After Ibiza, Majorca and London, in a building designed by Norman Foster, we will be opening Me hotels in Barcelona, Doha and Dubai, with a hotel designed by Zaha Hadid. Until Paris, I hope...\u00a0<\/p>\n<h2>Does your hotel at La D\u00e9fense open up the French market to you?<\/h2>\n<p><strong>MR Z. - <\/strong>That goes without saying. It's a beautiful flagship store. Our reputation is set to grow even further as we have <strong>projects in Marseille, Bordeaux, Nice and Toulouse, as well as at Roissy airport<\/strong>. France is one of our key markets outside Spain. Eventually, we plan to offer around thirty hotels there. More generally, we have <strong>130 hotels in the pipeline worldwide<\/strong> with a strong focus on South East Asia and China. As part of this growth, all our brands have great potential, Melia and Me of course, but also Innside. This business-oriented brand will see some very exciting developments, in Chile as well as in Manchester and, above all, in New York in 2016.<\/p>\n<h2>How are you adapting to the 'bleisure' trend?\u00a0<\/h2>\n<p><strong>MR Z. -<\/strong> For example, by training our staff to guide business travellers who only have two or three hours to visit the city. <strong>We always give our hotels a leisure component<\/strong>which have a very urban resort feel. This is part of our know-how, since 60 % of our establishments are positioned in the leisure segment. As a result, unlike our competitors, loyal customers of our Melia Rewards programme have many opportunities to redeem their points in leisure hotels. However, we also have <strong>very business-like services<\/strong>such as <strong>lounges The Level<\/strong> or the programme of meetings <strong>Power Meeting<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Melia group recently opened a new hotel in Milan, and has big ambitions for the French business travel market. Maria Zarraluqui, Managing Director of Development at Melia Hotels International, talks about these projects and the hotel group's strategy for meeting the new expectations of business travellers. Interview with Maria Zarraluqui.<\/p>","protected":false},"author":1,"featured_media":41651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[51],"n_magazine":[],"class_list":["post-41649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview : Maria Zarraluqui, Melia Hotels International<\/title>\n<meta name=\"description\" content=\"Le groupe Melia a r\u00e9cemment inaugur\u00e9 un nouvel \u00e9tablissement \u00e0 Milan, et affiche de grandes ambitions sur le march\u00e9 fran\u00e7ais du voyage d&#039;affaires. Maria Zarraluqui, directrice g\u00e9n\u00e9rale du d\u00e9veloppement de Melia Hotels International, revient sur ces diff\u00e9rents projets, et sur la strat\u00e9gie du groupe h\u00f4telier pour coller aux nouvelles attentes de la client\u00e8le business travel. Entretien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-maria-zarraluqui-melia-hotels-international\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview : Maria Zarraluqui, Melia Hotels International\" \/>\n<meta property=\"og:description\" content=\"Le groupe Melia a r\u00e9cemment inaugur\u00e9 un nouvel \u00e9tablissement \u00e0 Milan, et affiche de grandes ambitions sur le march\u00e9 fran\u00e7ais du voyage d&#039;affaires. 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