{"id":41879,"date":"2015-07-31T18:44:42","date_gmt":"2015-07-31T17:44:42","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/accor-hotels-nouveau-nom-nouvelles-ambitions-sur-internet-20150731.html"},"modified":"2016-02-10T10:33:00","modified_gmt":"2016-02-10T09:33:00","slug":"accor-hotels-new-name-new-ambitions-on-the-internet","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/accor-hotels-new-name-new-ambitions-on-the-internet","title":{"rendered":"Accor Hotels: new name, new ambitions on the Internet"},"content":{"rendered":"<p>\"<em>The best hotel booking website made by hoteliers for hoteliers<\/em>\". This is how S\u00e9bastien Bazin, Chairman of AccorHotels, described the development of accorhotels.com. Because that's what the French hotel chain should be called from now on, and not just Accor. By adding \"Hotels\" to its name, the group aims to match its online brand image. But, above all, this new identity reflects its desire to counter the expansion of booking sites such as Booking or Expedia, whose commissions eat into the hotels' margins.<\/p>\n<p>While competitors such as Hilton, Marriott, Starwood and Carlson have all launched 'light' brands to attract independent hotels, AccorHotels is following a new path by transforming its site into a marketplace open to these same establishments. For the business traveller, this means a much wider choice than before across 320 key destinations worldwide, particularly in the mid-range segment. By 2018, the Group intends to convince 6,500 hotels to enhance their marketing by being present on accorhotels.com alongside the 3,500 hotels in the company. Accor Hotels has a number of arguments in its favour: lower commissions, no auctioning of preferred seats, no compulsory rate parity and the provision of customer data. \"<em>You've heard of GAFA - Google, Apple, Facebook and Amazon. You're going to love BATA<\/em>\"concludes S\u00e9bastien Bazin, identifying Booking, AccorHotels, TripAdvisor and Airbnb as the key quartet of tomorrow's hotel world.<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 2 of 4 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/connected-objects-for-business-travellers-immediate-boarding\" class=\"series-959\" title=\"Feature - Connected objects for business travellers: boarding now\">Feature - Connected objects for business travellers: boarding now<\/a><\/div><p>Digital strategy - The world of business travel is embracing the new habits and customs of a digitised world, a world in which established players are having to adapt at high speed to the practices of tomorrow.<\/p>","protected":false},"author":1,"featured_media":41881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[],"type-darticle":[],"n_magazine":[],"class_list":["post-41879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologies","series-les-objets-connectes-du-voyageur-daffaires-embarquement-immediat","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - 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