Elyes Mrad -<\/strong> Our strategy is based on four main pillars, and is designed to last over the long term. technology<\/strong>the data<\/strong>growth in international network<\/strong>and finally theacquisition<\/strong> or the development of partnerships with other market players to increase not only our presence but also our quality of service. Following the creation of the joint venture with Certares, we now have approximately 900 million<\/strong> which will enable us to ensure our growth in the four areas mentioned above. Part of this money will be used to carry out a real technological leap forward compared with our competitors<\/strong>This will be achieved through an integrated online, mobile and offline platform, with GDS and non-GDS content. But we're not a technology company: our business is service. Technology is a means, not an end<\/strong>.<\/p>\n Elyes Mrad -\u00a0<\/strong>Paradoxically, this 100th anniversary gives me the impression of a rebirth. We are a hundred-year-old start-up with 12,000 employees<\/strong>. This is a decisive step towards reinventing the industry, based on solid experience. American Express is one of the finest names in the business travel industry, a guarantee of trust and service.<\/p>\n Elyes Mrad -\u00a0<\/strong>This is the 2nd most important market in the world for American Express Business Travel, after the United States. The indicators are good. Today, every start-up that launches is already thinking about its international development. All this creates positive momentum in business travel<\/strong>. I think the market will continue to grow in 2016.<\/p>","protected":false},"excerpt":{"rendered":" American Express is celebrating its 100th anniversary this year. Elyes Mrad will shortly be celebrating his first year with the business travel agency, which he joined as Managing Director for the EMEA region. He talks about TMC's new ambitions since the creation of the joint venture, and the role of France in this strategy. Interview.<\/p>","protected":false},"author":1,"featured_media":42633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"type-darticle":[51],"n_magazine":[],"class_list":["post-42631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-management","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"\nWhat exactly is the role of a business travel agency in 2015, one hundred years after the creation of American Express?\u00a0<\/h2>\n
What is France's role in this strategy?<\/h2>\n