{"id":42783,"date":"2015-10-20T10:09:47","date_gmt":"2015-10-20T09:09:47","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/rencontre-nicolas-martin-directeur-de-loffice-de-tourisme-et-des-congres-bordeaux-metropole-20151020.html"},"modified":"2022-09-21T11:01:34","modified_gmt":"2022-09-21T09:01:34","slug":"meet-nicolas-martin-director-of-the-bordeaux-metropole-tourist-and-conference-centre","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/rencontre-nicolas-martin-directeur-de-loffice-de-tourisme-et-des-congres-bordeaux-metropole","title":{"rendered":"Meet Nicolas Martin, Director of the Bordeaux Metropolitan Convention and Visitors Bureau"},"content":{"rendered":"<h2>How is the destination evolving?<\/h2>\n<p>Nicolas Martin - In terms of business tourism, and in particular the international congress market, we have moved up from 217 in the world rankings in 2007 to 77 in 2012. With an average of 25 international congresses a year, Bordeaux is ranked 4th among French business cities by the International Congress and Convention Association (ICCA). Our aim is to become a permanent fixture in the top 3 outside Paris, which will put us in a position to compete with Lyon and Nice, cities on a much larger scale than we are.<\/p>\n<h2>What assets support this ambition?<\/h2>\n<p>N. M. - First of all, the reputation of our brand. People all over the world have stars in their eyes at the mention of Bordeaux. We're seen as a symbol of the French art of living, and that's an invaluable asset when it comes to attracting far-flung markets and major conferences. What's more, we're making rapid progress in terms of air travel, the sinews of war. The city is getting better and better connections. In July 2017, the TGV will link Paris and Bordeaux in two hours, further enhancing our appeal. Finally, our investment programme gives us the means to achieve our ambitions.<\/p>\n<h2>What exactly are these investments?<\/h2>\n<p>N. M. - As well as the new stadium equipped to host events, the main aim is to modernise the exhibition centre. This \u20ac70 million project will enable us to host larger events, with up to 3,500 participants. The Cit\u00e9 des Civilisations du Vin is the other major project, costing \u20ac85 million. It is due to open in early 2016. We expect it to become the totem of the city, as much for its innovative architecture as for its content. Combining museography and tastings, its concept - offering a sensory panorama of wine-making know-how from Antiquity to the present day - will establish it as a beacon for wine tourism.<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article  2 sur 2 dans ce dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/bordeaux-grand-siecle-et-vie-de-chateaux\" class=\"series-975\" title=\"Dossier - Bordeaux : grand si\u00e8cle et vie de ch\u00e2teaux\">Dossier - Bordeaux : grand si\u00e8cle et vie de ch\u00e2teaux<\/a><\/div><p>Comment la destination \u00e9volue-t-elle ? Nicolas Martin \u2013 En mati\u00e8re de tourisme d\u2019affaires, et notamment sur le march\u00e9 des congr\u00e8s internationaux, nous sommes pass\u00e9s de la 217 place mondiale en 2007 \u00e0 la 77 en 2012. Avec une moyenne de 25 congr\u00e8s internationaux par an, Bordeaux est ainsi class\u00e9e au 4e rang des villes d\u2019affaires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[127],"type-darticle":[51],"n_magazine":[],"class_list":["post-42783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations-incentive","tag-europe","series-bordeaux-grand-siecle-et-vie-de-chateaux","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rencontre : Nicolas Martin, directeur de l&#039;office de tourisme et des congr\u00e8s Bordeaux m\u00e9tropole<\/title>\n<meta name=\"description\" content=\"Comment la destination \u00e9volue-t-elle ? 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