{"id":43059,"date":"2015-11-17T15:34:11","date_gmt":"2015-11-17T14:34:11","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/marriott-soffre-starwood-20151117.html"},"modified":"2016-02-10T10:35:34","modified_gmt":"2016-02-10T09:35:34","slug":"marriott-soffre-starwood","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/marriott-soffre-starwood","title":{"rendered":"Marriott acquires Starwood"},"content":{"rendered":"<p>The merger of Marriott and Starwood has created a veritable giant in the hotel industry, with over <strong>1.1 million rooms<\/strong> - and <strong>5500 hotels<\/strong> - worldwide, compared with just over 710,000 for competitors Hilton Worldwide and IHG. This impressive size should enable the new group to <strong>countering the power of online booking sites <\/strong>such as Booking and Expedia, giving them greater influence in negotiating commissions. At the same time, the group will be able to draw on the merger of its loyalty programmes - <strong>54 million members <\/strong>Marriott Rewards and 21 million Starwood Preferred customers - to promote direct distribution. The new entity now offers travellers a portfolio of <strong>30 brands<\/strong>These range from the trendy mid-range with Moxy and Aloft to the great classics Marriott and Sheraton, via luxury with Ritz-Carlton and St. Regis and top-of-the-range lifestyle with W and Edition.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2015\/11\/marriott_starwood_infographie-2.jpg\" alt=\"Marriott&#039;s acquisition of Starwood in figures\" title=\"Marriott&#039;s acquisition of Starwood in figures\" width=\"350\" height=\"453\"><\/p>\n<div id='gallery-1' class='gallery galleryid-43059 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2015\/11\/marriott_starwood_infographie-2.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2015\/11\/marriott_starwood_infographie-2-150x150-derived.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Marriott&#039;s acquisition of Starwood in figures\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Who will take over Starwood Hotels? The soap opera has dominated the hotel industry this year. For a while, rumours had it that IHG was the frontrunner, then Hyatt or the new Chinese giant resulting from the merger of the Jin Jiang and Plateno groups. In the end, none of them did, as Marriott won the bid. And it paid a price for it: 12 billion dollars, mainly paid by an exchange of shares.<\/p>","protected":false},"author":1,"featured_media":43061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[],"n_magazine":[],"class_list":["post-43059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marriott s\u2019offre Starwood<\/title>\n<meta name=\"description\" content=\"Qui va reprendre Starwood Hotels ? Le feuilleton a anim\u00e9 l&#039;ann\u00e9e h\u00f4teli\u00e8re. Selon les rumeurs, ce fut un temps IHG qui tenait la corde, puis Hyatt ou encore le nouveau g\u00e9ant chinois issu de la fusion des groupes Jin Jiang et Plateno. Nul d&#039;entre eux au final, puisque c&#039;est Marriott qui a emport\u00e9 la mise. Et a mis le prix pour cela : 12 milliards de dollars, principalement pay\u00e9s par \u00e9change d&#039;actions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/marriott-soffre-starwood\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marriott s\u2019offre Starwood\" \/>\n<meta property=\"og:description\" content=\"Qui va reprendre Starwood Hotels ? Le feuilleton a anim\u00e9 l&#039;ann\u00e9e h\u00f4teli\u00e8re. Selon les rumeurs, ce fut un temps IHG qui tenait la corde, puis Hyatt ou encore le nouveau g\u00e9ant chinois issu de la fusion des groupes Jin Jiang et Plateno. Nul d&#039;entre eux au final, puisque c&#039;est Marriott qui a emport\u00e9 la mise. 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