{"id":43067,"date":"2015-11-18T10:59:59","date_gmt":"2015-11-18T09:59:59","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/2016-les-grandes-tendances-du-meeting-decryptees-20151118.html"},"modified":"2016-02-10T10:35:34","modified_gmt":"2016-02-10T09:35:34","slug":"2016-the-main-meeting-trends-analysed","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/2016-the-main-meeting-trends-analysed","title":{"rendered":"2016: the major trends at the meeting deciphered"},"content":{"rendered":"<p>While the 2015 edition of the study predicted a fall in spending (-0.7%) in Europe, this 2016 version predicts an increase (1.8%) over the coming months. This would be the first increase in spending recorded since the study was launched in 2010. The number of events should also increase, as indicated by one in five professionals (20%). \"Not only the number of events, but also overall spending should increase, reversing the downward trend seen in the 2015 forecasts,\" points out Issa Jouaneh, Senior Vice President and General Manager of American Express Meeting &amp; Events. The reversal should be particularly noticeable in France, where the expected increase in individual budgets (+3.3%) contrasts with the 2015 forecasts (-3.8%). The French market also stands out for the budgets allocated to training - $500 per person on average, compared with $326 for the European average - and trade shows ($621).<\/p>\n<p>Another finding of this study is that the digitalisation of the market is struggling to take off. Virtual or hybrid meetings remain the exception, with only a quarter of those surveyed believing they use them for more than 10% of their meetings. In the vast majority of cases (66%), the professionals do not know whether their company has defined a policy to encourage virtual meetings. On the other hand, the use of mobile applications to improve communication and participant engagement should concern at least one meeting in ten, according to 60% of those surveyed.<\/p>","protected":false},"excerpt":{"rendered":"<p>The number of business events and the budgets allocated to them are set to increase in the European market in 2016. These are the findings of the \"Global Meetings Forecast 2016\" study, which has just been published by American Express.\u00a0<span style=\"line-height: 20.4px;\">Meetings &amp; Events<\/span><span style=\"line-height: 20.4px;\">.\u00a0<\/span><\/p>","protected":false},"author":1,"featured_media":43069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,85],"tags":[],"type-darticle":[],"n_magazine":[],"class_list":["post-43067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incentive-et-meetings","category-etudes-et-livresblancs","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2016 : les grandes tendances du meeting d\u00e9crypt\u00e9es<\/title>\n<meta name=\"description\" content=\"Le nombre d\u2019\u00e9v\u00e8nements professionnels et les budgets qui leur seront allou\u00e9s devraient augmenter en 2016 sur le march\u00e9 europ\u00e9en. C\u2019est en tous cas ce que met en lumi\u00e8re l\u2019\u00e9tude \u00ab Global Meetings Forecast 2016 \u00bb, que vient de publier American Express\u00a0Meeting &amp; Events.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/2016-the-main-meeting-trends-analysed\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2016 : les grandes tendances du meeting d\u00e9crypt\u00e9es\" \/>\n<meta property=\"og:description\" content=\"Le nombre d\u2019\u00e9v\u00e8nements professionnels et les budgets qui leur seront allou\u00e9s devraient augmenter en 2016 sur le march\u00e9 europ\u00e9en. C\u2019est en tous cas ce que met en lumi\u00e8re l\u2019\u00e9tude \u00ab Global Meetings Forecast 2016 \u00bb, que vient de publier American Express\u00a0Meeting &amp; Events.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/2016-the-main-meeting-trends-analysed\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-18T09:59:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-10T09:35:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2015\/11\/maison_de_la_mutualite-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1632\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/2016-les-grandes-tendances-du-meeting-decryptees\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/2016-les-grandes-tendances-du-meeting-decryptees\",\"name\":\"2016 : les grandes tendances du meeting d\u00e9crypt\u00e9es\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/2016-les-grandes-tendances-du-meeting-decryptees#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/2016-les-grandes-tendances-du-meeting-decryptees#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2015\/11\/maison_de_la_mutualite-2.jpg\",\"datePublished\":\"2015-11-18T09:59:59+00:00\",\"dateModified\":\"2016-02-10T09:35:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615\"},\"description\":\"Le nombre d\u2019\u00e9v\u00e8nements professionnels et les budgets qui leur seront allou\u00e9s devraient augmenter en 2016 sur le march\u00e9 europ\u00e9en. 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