{"id":43165,"date":"2016-01-28T08:30:06","date_gmt":"2016-01-28T07:30:06","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/san-francisco-objectif-zero-waste-3-20160128.html"},"modified":"2016-04-19T16:19:57","modified_gmt":"2016-04-19T15:19:57","slug":"san-francisco-objective-zero-waste-3","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/san-francisco-objective-zero-waste-3","title":{"rendered":"San Francisco: aiming for zero waste"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size: x-small;\"><strong>Almost as mythical as the Golden Gate<\/strong>The Bay Bridge is very popular with those who have chosen to settle near Oakland, spurred on by the property boom. 4<\/span><\/p>\n<p>Even today, the association is immediate: San Francisco is the city of flower power, tolerance and Harvey Milk. But even if there's still a touch of madness in the air, it's all over. Because in 2015, it's the young wolves in sweatshirts and Bermuda shorts who have invested millions of dollars in the Victorian houses backing onto the hill. Since the early 2000s, the effervescence of new technologies has changed the social profile of the city. From 776,000 inhabitants within the city walls in 2000, San Francisco has grown to almost 850,000 today. The high-tech sector is in constant demand for new brains. It is estimated that 45,700 executive jobs were created in the region in 2014 and almost 33,500 in 2015, with salaries continuing to rise. As a result, under pressure from ever-rising rents, San Francisco's middle classes have fled to Oakland, to the east of the bay, a significantly cheaper suburb linked to the city by the Bart (Bay Area Rapid Transit).<\/p>\n<p>San Francisco has changed a lot in the last ten years. From hippies to hipsters, from marijuana to new technologies, there's a common thread that goes back long before the rise of Silicon Valley or the famous 1967 summer of love: the gold rush. It was in the 1850s that a small town sprang up on the shores of the Pacific, spurred on by prospectors who were afraid of nothing, especially not risk. That's how Golden Gate City became a financial centre with an innovative spirit.<\/p>\n<p>This spirit still marks her. But the world is changing, and so is its conception of society. That's why, in the mid-twentieth century, this impetuousness no longer consisted of rolling up one's sleeves to shake one's sieve, but of defending freedoms, all individual freedoms. This is undoubtedly one of the reasons why so many homeless people roam the streets of the city centre today. Tolerance here is almost limitless, and if you look closely, there are very few passers-by who don't offer a coin or a word of kindness to those who remain on the sidelines of the city's growing wealth.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #td_uid_1_6a638a550edcf  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Painted-Ladies-80x60-derived.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_6a638a550edcf  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Union-Square-80x60-derived.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_6a638a550edcf  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Haight-Ashbury-80x60-derived.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_6a638a550edcf  .td-doubleSlider-2 .td-item4 {\r\n                        background: url(https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Powell-Street-80x60-derived.jpg) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"td_uid_1_6a638a550edcf\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> of 4<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Painted-Ladies.jpg\" title=\"San Francisco Painted Ladies\"  data-caption=\"Toutes pimpantes, les painted ladies alignent leur architecture victorienne le long d\u2019Alamo Square.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Painted-Ladies.jpg\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Painted-Ladies.jpg 696w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Painted-Ladies-300x200-derived.jpg 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">All dapper, the painted ladies line their Victorian architecture along Alamo Square.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Union-Square.jpg\" title=\"San-Francisco-Union-Square\"  data-caption=\"Union Square, le coeur de San Francisco bord\u00e9 de grands magasins et d\u2019h\u00f4tels chics.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Union-Square.jpg\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Union-Square.jpg 696w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Union-Square-300x200-derived.jpg 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Union Square, the heart of San Francisco, lined with department stores and chic hotels.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Haight-Ashbury.jpg\" title=\"San Francisco Haight Ashbury\"  data-caption=\"Hippies, gays : San Francisco a offert \u00e0 tous une grande libert\u00e9 d\u2019\u00eatre. La Piedmont Boutique prolonge cet esprit ouvert et festif \u00e0 travers ses accessoires de travestissement.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Haight-Ashbury.jpg\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Haight-Ashbury.jpg 696w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Haight-Ashbury-300x200-derived.jpg 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Hippies, gays: San Francisco gave everyone the freedom to be themselves. Piedmont Boutique extends this open, festive spirit through its cross-dressing accessories.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Powell-Street.jpg\" title=\"San Francisco Powell Street\"  data-caption=\"Les cable cars, institutions de la ville depuis 1873.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Powell-Street.jpg\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Powell-Street.jpg 696w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Powell-Street-300x216-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/San-Francisco-Powell-Street-324x235-derived.jpg 324w\" sizes=\"(max-width: 696px) 100vw, 696px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Cable cars have been a fixture in the town since 1873.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<figure id=\"attachment_46519\" aria-describedby=\"caption-attachment-46519\" style=\"width: 280px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/SF_Recology_Chris-Sollars_21.jpg\" rel=\"attachment wp-att-46519\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46519\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/SF_Recology_Chris-Sollars_21.jpg\" alt=\"As part of Recology&#039;s Art Program, Chris Sollars reveals his very contemporary approach to recycling.\" width=\"280\" height=\"420\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/SF_Recology_Chris-Sollars_21.jpg 280w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/SF_Recology_Chris-Sollars_21-200x300-derived.jpg 200w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/a><figcaption id=\"caption-attachment-46519\" class=\"wp-caption-text\">As part of Recology's Art Program, Chris Sollars reveals his very contemporary approach to recycling.<\/figcaption><\/figure>\n<p>Today, the new combatants of the 21st century see themselves first and foremost as fervent defenders of the environment, the guardians of ecology. \"<em>San Francisco is a city of innovation, with the same determination to push back the frontiers that has driven the city for two centuries.<\/em>says Deborah O. Raphael, Director of the Environment Department at the Town Hall. <em>That's why the city has set itself the crazy and courageous goal of 'zero waste', which involves recycling, reusing and composting everything... In short, San Francisco has become a kind of laboratory, in terms of both technology and ecology.<\/em>\"<\/p>\n<p>A pilot city in many respects, San Francisco also feels it has the right to experiment, make mistakes and start again. Of course, other megacities - Seattle, Vancouver, Sydney and Stockholm - have set themselves similar ecological objectives. \"<em>But the proximity of many start-ups and major universities such as Stanford and Berkeley opens up opportunities for us.<\/em>enthuses Deborah O. Raphael. <em>Our aim, unlike other cities, is not to reuse waste to make energy, but to turn it into new products, to create a circular economy.<\/em>\"<\/p>\n<p>Composting has become one of San Franciscans' new obsessions. Everyone has their own green bin, especially as recent studies have confirmed that using food scraps as a natural fertiliser has beneficial effects on the atmosphere. By capturing carbon dioxide, it boosts agricultural production, with the region's many vineyards, from Sonoma to Napa Valley, being the prime beneficiaries.<\/p>\n<p>With the influx of newcomers attracted by the Eldorado of the West Coast, the need to take measures and train everyone in the delicate art of sorting their waste - blue for recyclables (cardboard, paper, plastic and glass), green for organic waste and black for everything else - is all the greater. This challenge falls to the city's environmental services, founded in 1997, and to Ed Lee, San Francisco's mayor since 2012, with the onerous task of ensuring that the 2009 law making it compulsory to recycle household waste is strictly applied. \"<em>99 % of San Franciscans take part, and every two years we train 'ambassadors', a hundred or so people often in social transition, whose role is to raise awareness and educate the population.<\/em>\"says Deborah O. Raphael. Of course, social networks play a fundamental role in relaying messages, as in the case of the recent #Sfthingtodo campaign in favour of recycling.<\/p>\n<p>&nbsp;<\/p>\n<p>As a result, the 'zero waste' target set for 2020 has already been achieved at 80 %. Even if the population boom, which has resulted in a large number of new offices and homes - and consequently a lot of waste - is currently slowing progress. Alexa Kielty, a recycling specialist, is focusing all her efforts on textiles: \"<em>every seven minutes, San Franciscans throw away almost 300 kg of old clothes or curtains - the equivalent of a 2.5 metre pile of rubbish<\/em>\"she laments. Textiles are one of the most difficult materials to recycle. To counter this problem, the city has installed around a hundred \"I Collect\" boxes, particularly in busy shops such as H&amp;M and Forever 21. Some of the clothes collected are sent to the San Francisco State Fashion Institute to give students something to create, while the rest are distributed to charities. Cotton, particularly from jeans, is reduced to very fine particles which are then used to manufacture a new type of insulation for green buildings. Robert Reed, project manager for Recology, the private company that has been in charge of waste treatment in San Francisco since 1921, is keeping a close eye on things: \"<em>We work hand in hand with Roubaix, a pioneer in the field of textile recycling.<\/em>\"he confides. Among the other initiatives launched by Recology, some of which are not new, the Art Program has just celebrated its 25th anniversary. A real success story in San Francisco.<\/p>\n<figure id=\"attachment_46521\" aria-describedby=\"caption-attachment-46521\" style=\"width: 696px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/Half-Moon-Bay_Ouroboros-Farms_59.jpg\" rel=\"attachment wp-att-46521\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-46521\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/Half-Moon-Bay_Ouroboros-Farms_59.jpg\" alt=\"San Francisco is always ahead of the game when it comes to adopting the latest trends. Today, the Californian city is making organic and recycling its new mantra.\" width=\"696\" height=\"464\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/Half-Moon-Bay_Ouroboros-Farms_59.jpg 696w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/01\/Half-Moon-Bay_Ouroboros-Farms_59-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><figcaption id=\"caption-attachment-46521\" class=\"wp-caption-text\">Half Moon Bay Ouroboros Farms<\/figcaption><\/figure>\n<h2>The art of preparing leftovers<\/h2>\n<p>Every four months, Recology invites three artists - two professionals and one student - to take up residencies at one of its waste processing sites. Each is given a studio and the right to move freely among the heaps of rubbish in search of the materials they will use in their next works. \"<em>The openings attract up to 1,000 people and have become a veritable institution in the city,<\/em> says Debbie Munk, Manager of the Artist in Residence Program, Environmental Learning Center Recology. <em>For the last 25 years, we have kept three works by each artist, with the rest being shown in the country's best galleries and museums.<\/em>\"Chris Sollars, one of the residents for the summer of 2015, has made some great finds that he has transformed into extravagant costumes that he uses in his zany videos. Among other things, he has used gardening gloves to create a gigantic wreath of laurels in a beautiful shade of blue: no doubt a respectful tribute to the boldness of his city!<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 1 of 9 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/san-francisco\" class=\"series-1001\" title=\"Special report - San Francisco: at the roots of tomorrow&#039;s world\">Special report - San Francisco: at the roots of tomorrow's world<\/a><\/div><p>San Francisco, the most expensive city in the United States, has set itself a Spartan goal: zero waste.  <\/p>","protected":false},"author":27,"featured_media":43167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[89],"tags":[119,121,123],"type-darticle":[],"n_magazine":[],"class_list":["post-43165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-villes-d-affaires","tag-san-francisco","tag-etats-unis","tag-amerique-du-nord","series-san-francisco","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>San Francisco : objectif z\u00e9ro waste<\/title>\n<meta name=\"description\" content=\"San Francisco, la ville la plus ch\u00e8re des \u00c9tats-Unis, s\u2019impose un but spartiate : le z\u00e9ro d\u00e9chet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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