{"id":43843,"date":"2016-01-16T17:45:51","date_gmt":"2016-01-16T16:45:51","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/etude-british-airways-mesure-le-bleisure-sur-le-marche-francais-20160116.html"},"modified":"2016-05-11T16:38:38","modified_gmt":"2016-05-11T14:38:38","slug":"british-airways-study-measures-bleisure-in-the-french-market","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/etude-british-airways-mesure-le-bleisure-sur-le-marche-francais","title":{"rendered":"Study: British Airways measures bleisure in the French market"},"content":{"rendered":"<p>D\u00e9j\u00e0 point\u00e9 du doigt par diff\u00e9rentes \u00e9tudes, le <a href=\"https:\/\/www.voyages-d-affaires.com\/bleisure-le-meilleur-des-deux-mondes-20150718.html\" target=\"_blank\" data-drupal=\"node\/10606\" data-wp=\"41777\">ph\u00e9nom\u00e8ne du bleisure<\/a> continue \u00e0 prendre de l\u2019ampleur, notamment sur le march\u00e9 fran\u00e7ais. Dans le cadre de son nouveau programme de fid\u00e9lisation On Business, c\u2019est cette fois au tour de British Airways de venir prendre la temp\u00e9rature sur un march\u00e9 fran\u00e7ais particuli\u00e8rement enclin \u00e0 allier l\u2019utile et l\u2019agr\u00e9able : \u00ab Fid\u00e8les \u00e0 leur r\u00e9putation, les fran\u00e7ais savent profiter de chaque instant, m\u00eame lors d\u2019un d\u00e9placement professionnel \u00bb, r\u00e9sume la compagnie a\u00e9rienne en pr\u00e9ambule de l\u2019\u00e9tude\u2026 En effet, \u00ab 74 % [des sond\u00e9s] profitent d\u2019un instant de d\u00e9tente entre deux r\u00e9unions pour visiter et 57 % prennent aussi le temps de d\u00e9couvrir un nouveau lieu o\u00f9 sortir \u00bb indique l\u2019\u00e9tude publi\u00e9e le 12 janvier.\u00a0Selon cette enqu\u00eate r\u00e9alis\u00e9e en novembre dernier aupr\u00e8s de 800 voyageurs d\u2019affaires fran\u00e7ais, le temps de vol serait principalement d\u00e9di\u00e9 \u00e0 la lecture (72 %), devant la sieste (51 %), et les films (41 %),&#8230; Le travail se fraye tout de m\u00eame une place sur le podium des occupations en avion (49 %).<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>British Airways has published a study into the behaviour of French business travellers during their business trips. More specifically, it looks at the role of bleisure, that mix of business travel and leisure.<\/p>","protected":false},"author":1,"featured_media":43845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,85],"tags":[1261],"type-darticle":[52],"n_magazine":[],"class_list":["post-43843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","category-etudes-et-livresblancs","tag-bleisure","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Etude : British Airways mesure le bleisure sur le march\u00e9 fran\u00e7ais<\/title>\n<meta name=\"description\" content=\"British Airways publie une \u00e9tude consacr\u00e9e au comportement des voyageurs d\u2019affaires fran\u00e7ais pendant leurs d\u00e9placements professionnels. 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