{"id":43843,"date":"2016-01-16T17:45:51","date_gmt":"2016-01-16T16:45:51","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/etude-british-airways-mesure-le-bleisure-sur-le-marche-francais-20160116.html"},"modified":"2016-05-11T16:38:38","modified_gmt":"2016-05-11T14:38:38","slug":"british-airways-study-measures-bleisure-in-the-french-market","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/british-airways-study-measures-bleisure-in-the-french-market","title":{"rendered":"Study: British Airways measures bleisure in the French market"},"content":{"rendered":"<p>Already singled out by various studies, the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/bleisure-le-meilleur-des-deux-mondes-20150718.html\/\" target=\"_blank\" data-drupal=\"node\/10606\" data-wp=\"41777\">bleisure phenomenon<\/a> continues to grow, particularly in the French market. As part of its new On Business frequent flyer programme, British Airways is taking the temperature in the French market, which is particularly keen to combine business with pleasure: \"True to their reputation, the French know how to make the most of every moment, even during a business trip\", summarises the airline in the preamble to the study... In fact, \"74 % [of those surveyed] take advantage of a moment of relaxation between two meetings to visit and 57 % also take the time to discover a new place to go out\" indicates the study published on 12 January. According to the survey of 800 French business travellers, which was carried out last November, flight time is mainly devoted to reading (72 %), ahead of naps (51 %) and films (41 %)... However, work still takes pride of place on the podium of in-flight activities (49 %).<\/p>","protected":false},"excerpt":{"rendered":"<p>British Airways has published a study into the behaviour of French business travellers during their business trips. More specifically, it looks at the role of bleisure, that mix of business travel and leisure.<\/p>","protected":false},"author":1,"featured_media":43845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,85],"tags":[1261],"type-darticle":[52],"n_magazine":[],"class_list":["post-43843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","category-etudes-et-livresblancs","tag-bleisure","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Etude : British Airways mesure le bleisure sur le march\u00e9 fran\u00e7ais<\/title>\n<meta name=\"description\" content=\"British Airways publie une \u00e9tude consacr\u00e9e au comportement des voyageurs d\u2019affaires fran\u00e7ais pendant leurs d\u00e9placements professionnels. Et plus particuli\u00e8rement \u00e0 la place du bleisure, ce m\u00e9lange des genres entre business travel et loisirs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/british-airways-study-measures-bleisure-in-the-french-market\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude : British Airways mesure le bleisure sur le march\u00e9 fran\u00e7ais\" \/>\n<meta property=\"og:description\" content=\"British Airways publie une \u00e9tude consacr\u00e9e au comportement des voyageurs d\u2019affaires fran\u00e7ais pendant leurs d\u00e9placements professionnels. 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