{"id":47523,"date":"2016-03-04T13:08:58","date_gmt":"2016-03-04T11:08:58","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=47523"},"modified":"2016-04-29T13:12:52","modified_gmt":"2016-04-29T11:12:52","slug":"unbound-new-collection-at-hyatt","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/unbound-new-collection-at-hyatt","title":{"rendered":"The Unbound: a new collection at Hyatt"},"content":{"rendered":"<p>The new showcase of the American Hyatt group will bring together luxury establishments which have in common that they have written the hotel history of their destination. Among the first four to join this circle are the <b>Coco Palms in Hawaii<\/b>famous for being the setting for a number of films, including Blue Hawaii with Elvis Presley; the <b>Carmelo Resort in Uruguay<\/b>one of the most luxurious hotels in South America; the <b>Driskill Hotel in Austin<\/b>a legend in Texas and the very Haussmann-style <b>H\u00f4tel du Louvre<\/b>in Paris.<\/p>\n<p>While Hyatt has not given any quantified development targets, the future hotels in the collection, whether urban, resorts or boutique hotels, will share either <b>a rich history, an exclusive location or recognised architecture and design<\/b>. According to some observers, this collection could also extend beyond the hotel sector by including <b>luxury cruises<\/b>and even <b>private flats<\/b>Hyatt has acquired a stake in onefinestay, Airbnb's upmarket competitor.<\/p>\n<p>\"<i>The Unbound Collection by Hyatt offers us a wealth of opportunities to expand, not only into new markets, but also into places where we know our customers want to go. This new collection of hotels will enable us to reach the modern traveller who is looking for unique experiences but also wants the reassurance and loyalty programme that they find with our brand\".<\/i>said Mark Hoplamazian, CEO of Hyatt.<\/p>\n<p>The emergence of these <b>lights\" brands<\/b> - or <i>soft brand <\/i>is one of today's major trends. Like its sister companies, the Unbound Collection aims to strengthen its group's offering with independent establishments whose personal character appeals to travellers. In return, these hoteliers benefit from the marketing strength of these major global groups and, above all, from access to the millions and millions of members of their loyalty programmes.<\/p>","protected":false},"excerpt":{"rendered":"<p>The hotel industry will soon have nothing to envy from the busy fashion week calendars. Almost every season, a group releases its new label: Tribute Portfolio at Starwood and the Best Western Premier Collection in 2015, Quorvus at Carlson Rezidor and Curio at Hilton in 2014, among others. With the arrival of spring, it's Hyatt's turn to unveil its Unbound Collection.<\/p>","protected":false},"author":19,"featured_media":47525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[52],"n_magazine":[],"class_list":["post-47523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Unbound : nouvelle collection chez Hyatt<\/title>\n<meta name=\"description\" content=\"L&#039;h\u00f4tellerie n&#039;aura bient\u00f4t plus rien \u00e0 envier aux calendriers charg\u00e9s des fashion weeks. Chaque saison ou presque, un groupe sort sa nouvelle griffe, Tribute Portfolio chez Starwood et la Best Western Premier Collection en 2015, Quorvus chez Carlson Rezidor et Curio chez Hilton en 2014 entre autres. A l&#039;arriv\u00e9e du printemps, c&#039;est au tour de Hyatt de d\u00e9voiler sa Unbound Collection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/unbound-new-collection-at-hyatt\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Unbound : nouvelle collection chez Hyatt\" \/>\n<meta property=\"og:description\" content=\"L&#039;h\u00f4tellerie n&#039;aura bient\u00f4t plus rien \u00e0 envier aux calendriers charg\u00e9s des fashion weeks. 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